The 8 Best Event Marketing Software Solutions for 2026

Events aren’t cheap. Between venues, speakers, travel, production, and promotion, you’re making a serious investment long before anyone walks through the door.

In order to see worthy ROI, getting people in the door isn’t enough. You need to move attendees all the way from initial curiosity to attendance, engagement, and post-event action to really drive revenue and return. Great event marketing software will go further than helping you to collect RSVPs. It will facilitate this journey from end-to-end.

In this article, we’ll break down the best event marketing software platforms available today, complete with pros and cons, and recommendations that will move your event marketing function from “registrations” to “results.”

ActiveCampaign is a comprehensive, AI-powered marketing automation platform. It brings together email, SMS, and WhatsApp messaging, with a CRM and full customer journey orchestration, and is a great choice for building highly-personalized pre-, in-, and post‑event journeys.

Standout event marketing features

ActiveCampaign provides a full suite of marketing features that can be combined to drive exceptional engagement results from your attendees.

• Visual automation builder: Drag-and-drop workflows for reminders, confirmations, and post-event nurture. ActiveCampaign’s workflows are AI-powered, providing you with intelligent suggestions and complex nurtures in just a few clicks.
• Segmentation, dynamic content & predictive sending: Personalize messaging based on attendee behavior, interests, and engagement history.
• Custom forms & landing pages: Templated resources make it easy to capture lead and attendee details and sync them to campaigns.
• AI-powered content generation: Quickly create targeted messages that really speak to your attendees.
• Multi-channel messaging: Reach contacts via email, SMS, and WhatsApp for convenient communication and higher response rates.
• CRM: Track attendee status, lead scoring, and pipeline impact in one place.
• 1000+ Integrations: Connects with Eventbrite, Cvent, Eventzilla, and Bizzabo to combine ticketing/registration with advanced marketing automation.
• ActiveCampaign HQ: Manage multi-event ops and campaigns, with pushdown variables for brand consistency across large-scale event series.

Strengths

• Best-in-class nurture and follow-up across email, SMS, and more.
• Advanced personalization that can tailor content and timing for every single attendee.
• Create complex campaigns fast with simple prompts.
• Connects event engagement to the sales pipeline.
• Consistently high deliverability for critical event communications.
• End-to-end marketing functionality combined with advanced operations integrations means there is no need to run separate platforms or manually sync attendee data.
• Fast time-to-value: 94% of customers report ROI within 12 months, 68% within 6 months. (Source.)

Take a look at ActiveCampaign on G2 for reviews from real users.

Limitations

ActiveCampaign isn't a dedicated event registration platform. Instead, the platform connects with leading event management tools so you can combine event management and operations functionalities (ticketing, virtual hosting, etc.) This maintains campaign quality without sacrificing event logistics.

Pricing

Plans start at $15/month with a 14-day free trial. See the ActiveCampaign pricing page for details.

Best for

ActiveCampaign is ideal for teams that want to turn event attendance into pipeline and revenue. Integrations with ticketing and logistics apps make it easy to manage registration and badges while still running highly advanced campaigns.

Eventbrite is a popular ticketing and registration platform with a built-in discovery marketplace and lightweight event marketing software. It's known for its ease of use and strong support for public and community events.

Standout event marketing features

• Branded event pages for easy creation of professional, mobile-friendly listings.
• Promo codes and affiliate links that drive registrations through partners and influencers.
• Basic email tools for sending invites and reminders.
• Partner apps to integrate with marketing and analytics tools.

Strengths

• Accessible, fast setup means you can launch basic events in minutes.
• Very large existing audience marketplace network can be tapped into for organic discovery.
• Great for paid public or local events and especially effective for workshops and classes.

See Eventbrite on G2 for user reviews.

Limitations

• Limited nurturing capabilities with basic email tools.
• Takes a commission fee per ticket sold, which can add up for large events.
• The marketplace is not ideal for B2B lead generation but is instead focused on public events.

Pricing

It is free to list events, and the platform charges a percentage plus a fixed fee per paid ticket. Pricing for the event marketing platform requires users to contact sales. See Eventbrite pricing for details.

Best for

Eventbrite is best for community events and SMBs that need simple ticketing for small events and meetups.

Eventbrite also integrates with ActiveCampaign for teams who want to sync attendee data and automate follow-up for wider community-based marketing campaigns. See the Eventbrite + ActiveCampaign integration for more information.

Cvent is an enterprise-grade event management platform offering a suite of events tools from venue sourcing to registration. It's a staple for large conferences and multi-track summits.

Standout event marketing features

• Customizable registration forms that capture detailed attendee info.
• Attendee hubs and apps to centralize event content and networking.
• Exhibitor management streamlines sponsor and exhibitor logistics.
• Analytics for deep reporting on engagement and ROI.

Strengths

• Deep logistics functionality that handles everything from registration to onsite check-in.
• Support events and compliance at a global scale.
• Mature ecosystem with extensive integrations and support.

See Cvent on G2 for enterprise reviews.

Limitations

• Higher total cost of ownership, with pricing reflecting the enterprise scope.
• Longer implementation is not ideal for quick-turn events.
• Heavy for smaller programs.

Pricing

Custom pricing based on an annual license fee and per registrant fee. Typically offers annual contracts with add-ons for advanced modules. See Cvent pricing for details.

Best for

Cvent can usually only return on investment for large enterprise conferences and multi-track summits.

Cvent also integrates with ActiveCampaign for automation of pre- and post-event communications. You can connect the tools to update contacts with new registrations or create a deal when a new event occurs. See the Cvent + ActiveCampaign integration for more information.

Eventtia is an event management platform for in-person, virtual, and hybrid events. It also offers add-on event marketing software for planning, promoting, and analyzing events.

Standout event marketing features

• Registration and ticketing functionalities.
• Website creation for building branded event microsites.
• Basic forms and emails for collecting data and sending confirmations.
• Sponsor portals to manage sponsor content and engagement.
• Attendee surveys that gather feedback post-event.

Strengths

• Flexible site builder that creates custom event pages without coding.
• Multilingual/multi-currency is ideal for international events.
• Sponsor tools streamline tricky sponsor management and ROI tracking.

See Eventtia on G2 for user reviews.

Limitations

• Analytics depth varies so you may need external tools for advanced reporting.
• Advanced attribution requires integration with a marketing automation platform for full-funnel tracking.

Pricing

Pricing is based on a number of attendee credits, with tiered platform functionality. Plans start at $1500 for 250 attendee credits and last for 12 months. See Eventtia pricing for details.

Best for

Best for international conferences and associations needing multi-currency support and VAT handling.

Bizzabo is an event experience software OS for B2B conferences. It focuses on large-scale events and maximizing value for sponsors and exhibitors and includes event marketing capabilities as part of its toolkit.

Standout event marketing features

• Registration and agenda management that streamlines attendee onboarding.
• Mobile event app enhances in-person and virtual engagement.
• Hybrid event capabilities with on-site and virtual support.
• Smart badges that track attendee movement and engagement.
• Engagement analytics that measure and demonstrate ROI for sponsors and organizers.

Strengths

• Strong attendee experience with mobile and onsite tools to boost engagement.
• Sponsor/exhibitor tooling makes it easy to demonstrate value to partners.
• Effective experience management for mixed in-person and virtual audiences.

See Bizzabo on G2 for user reviews.

Limitations

• Premium pricing only suitable for larger event series.
• Setup can be more complex, requiring onboarding and configuration.
• Some features require additional modules or add-ons.

Pricing

Out-of-the-box pricing starts at $17,999 per year, with premium add-ons available at an extra cost. See Bizzabo pricing for details.

Best for

Bizzabo is more ideal for large hybrid summits and expos prioritizing ROI for large sponsorship details.

Bizzabo also integrates with ActiveCampaign for advanced segmentation so you can upgrade your marketing campaigns by adding registrants to lists, automating reminders and follow-ups, and building future campaigns based on event history. See Bizzabo + ActiveCampaign integration for more information.

Eventzilla is an all-in-one event organization platform that helps organizers handle custom event websites and ticketing. It also includes native marketing tools for attendee communications and post-event analytics.

Standout event marketing features

• Event pages help to create branded listings easily.
• Offer promo codes and group rates with discounting functionality.
• Zoom/Webex integrations for hosting virtual sessions.
• Surveys collect attendee feedback.

Strengths

• Quick launch. Events can be set up in minutes.
• Budget-friendly for small teams, with transparent pricing.
• Webinar compatibility integrates with major virtual platforms.

See Eventzilla on G2 for reviews from users.

Limitations

• Limited native automation for email workflows. Requires more manual work.
• Basic CRM connections may need integrations for full marketing functionality.

Pricing

Plans are based on per-registration fees for paid events, and start at $1.50 head. See Eventzilla pricing for details.

Best for

Eventzilla is a great choice for webinars, workshops, and nonprofits that need simple registration and email confirmation tools.

Eventzilla also integrates with ActiveCampaign to sync attendee data and automate advanced engagement campaigns. See EventZilla + ActiveCampaign integration for more information.

Swoogo is an event platform that covers registration, event websites, ticketing, and attendee management. It also provides event marketing software that helps organizers build repeatable campaign resources for event programs.

Standout event marketing features

• Drag-and-drop sites help to build custom event pages.
• Agenda builder for organizing sessions and speakers.
• Templated sponsor pages that highlight partners and exhibitors.
• Virtual hosting support for hybrid and online events.
• Integrations connect with CRM and marketing tools for broader campaigns.

Strengths

• High configurability that can adapt to unique event needs.
• Clean UX is easy for both organizers and attendees to navigate.
• Reliable for multi-event calendars, allowing organizers to manage recurring series efficiently.

See Swoogo on G2 for real feedback from users.

Limitations

• Best marketing automation is via integrations as the native tools are basic.
• High starting costs with add-ons for premium features like mobile event app or call for speakers.

Pricing

Professional and Enterprise tiers are available starting at $11,800 per year for one full user. See Swoogo pricing for details.

Best for

Swoogo is best for mid-market teams running repeatable branded events or field marketing roadshows across the year.

vFairs is an event management platform that covers the full operational event lifecycle. It offers built-in event marketing software for campaigns, plus strong support for on-site engagement and post-event reporting.

Standout event marketing features

• AI-assisted content generation helps to quickly create marketing assets.
• Branded event landing pages that are customized for each event.
• Scheduled email marketing to automate reminders and follow-ups.
• Basic lists and segmentation target communications by audience.

Strengths

• Rich virtual expo features include 3D booths and networking tools.
• Global audience reach with support for multiple languages and time zones.
• Strong support with dedicated onboarding and event management.

See vFairs on G2 for user reviews.

Limitations

• Configuring customized events is complex and requires familiarity with the platform.
• Users report some issues with livestreaming and email deliverability.
• Pricing is less transparent than other platforms.

Pricing

Only custom pricing is available and requires contacting sales. See vFairs pricing for details.

Best for

vFairs is ideal for virtual conferences and job fairs, providing great engagement features that can serve large numbers of attendees with immersive exhibitor experiences.

When it comes down to selecting the best event marketing software for your program, it’s probably tempting to choose the flashiest tool. Let’s take a look at a quick checklist you can use to make sure you’re getting the best returns for your investment.

Whether you’re running a global multi-day conference or a tight, conversion-focused webinar series, the right tool should match your format, your scale, and your goals. Consider these needs:

1. Compare by event type and scale: Large conferences need comprehensive management, while webinars or local meet-ups may only need simple registration plus automation.

2. Map your needs: Identify must-have features like automation, personalization, analytics, and integrations.

3. Evaluate analytics and attribution: Choose platforms that let you track revenue and engagement, not just registrations.

Remember, the attendee journey doesn't end at the closing keynote. The right software should help you drive revenue and prove impact for both your business and your sponsors.

ActiveCampaign helps to connect fragmented registration data across tools and delivers campaigns that go beyond mass event emails. Deep personalization means that your attendees don’t feel lost in the crowd.

For the best experience from booking, to logistics and nurture, combine ActiveCampaign with a dedicated event platform. Consider Cvent for large-scale operations, Eventbrite for ticketing, Eventzilla for virtual events, or Bizzabo for sponsor enablement.

Great events spark conversations and connections. Find out more about how to ignite them, and keep them burning long after the big day. Explore ActiveCampaign.

Event marketing software helps organizers promote events and assess event ROI. It engages attendees through tools like email to streamline communication and tracks the full attendee journey to report on success.

Most event platforms offer integrations or APIs to sync registration data with your CRM and marketing automation tools. This allows you to trigger personalized campaigns, as well as track attendee status and nurture leads automatically. ActiveCampaign provides forms for lead capture and syncs registrations to the built-in CRM.

Use software that connects event engagement data with your CRM and sales pipeline. Look for platforms with built-in attribution reporting or integrations. These let you see which attendees convert to customers and how events influence deals.

ActiveCampaign automates reminders and confirmations to make attendee management simple. It sends personalized follow-up sequences, increasing attendance and driving post-event engagement. Segmentation and dynamic content features help to deliver relevant messages that turn attendees into pipeline.

ActiveCampaign offers advanced automation and multi-channel messaging with deep personalization that go beyond basic event email tools. It connects event data to your broader marketing and sales efforts, enabling full-funnel campaigns and measurable ROI.