Creating the future of automation and customer experience - Welcome Postmark
Today’s buyers have unlimited choices, making it harder to keep customers and earn new ones. The deciding factor for a...
The ActiveCampaign Blog
Growth
All posts in Growth
SEO vs. SEM: Practical Differences and Which To Prioritize
It’s no secret that we marketers love our acronyms (CTA, CPC, MQL, PPC, etc.). Two that are regularly misused are...
Bridge the Gap Between In-Person and Virtual Sales With Hybrid Selling
There’s no doubt about it. The pandemic left sales professionals with no other choice but to adopt a more digital...
Slow Business: Symptoms, Top Causes, and How to Thrive in Spite of Them
All businesses experience fluctuations in sales, revenue, and profit. Some are more reasonable than others, but rare is the business...
Value-Based Selling: What It Is, How to Use It, and 3 Examples
For as long as people have been trading, there has been marketing and sales strategy. But as times change and...
Get a Free Intro to Sales Automation
Updates
All posts in Updates
Build stronger customer relationships and automate interactions using ActiveCampaign forms
When someone actively fills out a form, that’s a good sign that they are incredibly engaged. Why else would they...
Get more done in less time with a more streamlined and intuitive navigation.
We’re excited to introduce an optimized, streamlined navigation experience in the ActiveCampaign platform. These improvements make it: Quicker to navigate...
5 Powerful Use Cases For Custom Objects
If you’re looking for a solution for managing data from across your entire tech stack, look no further than custom...
Manage Deals More Efficiently With Enhanced Direct Emails
How do you keep the deals in your pipeline on track to become customers? ActiveCampaign gives sales teams everything they...
Spotlight
All posts in Spotlight
CXA is Helping B2C Companies Grow At an Unprecedented Rate
B2C organizations pride themselves on working with customers in the most helpful and efficient way possible. With a more personal...
Consumers Want More Out Of Transactional Emails
As part of Postmark joining ActiveCampaign, research was done to understand how consumers and businesses feel about transactional email and...
How CXA is Creating More Growth for Ecommerce Companies in 2022
“How would you rate your recently purchased product?” Imagine receiving this email from a brand after not being able...
Wedding Bells Brought to You by Customer Experience Automation
According to The Knot, 96% of couples who planned to wed in 2020 altered their original plans to accommodate evolving...
Culture
All posts in Culture
How ActiveCampaign Is Honoring Juneteenth
I was 2 weeks into my time at ActiveCampaign but I had gotten the memo that donuts on the kitchen...
Reflections on Pride
Using June to both celebrate our rich and diverse community and remain diligent in addressing root inequalities that prevent our...
Why We Encourage Our Employees to Drink the “ActiveChampagne”
You might have heard companies use the phrase we “eat our own dog food” to imply they actually use the...
The Importance of Modern Health Resources and Holistic Well-Being for Your Employees
Senior Manager of Global Benefits at ActiveCampaign outlines the importance of mental well-being for employees, and the resources ActiveCampaign employees...
How Chef Tony Gets People Through the Door with Automation
New User? Check Out This Walkthrough of ActiveCampaign
Top Posts
18 Habits of Highly Productive People: What Efficient People Have in Common
We’ve all known that person who always seems to be getting things done. Whether a friend or a colleague, this...
Content Marketing Metrics to Track: What Actually Matters?
Let’s get this out of the way – I’m not about to dump 3,000 different content marketing metrics on you...
12 Abandoned Cart Email Examples You Can Use Right Now
Bad news first, or good news first? (Actually, in this case, it kinda has to be the bad news. Sorry!)
We’ve got even more coming
Sign up for our newsletter to stay on top of the marketing automation industry, our product, and the ActiveCampaign culture.
