Legal Center, Policies, and Guidelines

ActiveCampaign Legal Center

It’s our goal to empower all parts of your business. That means making sure you always have the important information you need. Here you can learn more about ActiveCampaign’s legal policies and guidelines and how they help set you up for success.

Policies that keep your customers safe — and better engaged

Consent, Anti-Spam, and Cookie policies do more than just respect your customers’ personal data and privacy. They help you boost customer engagement and improve your email and SMS deliverability.

Consent

Obtaining consent isn't only common courtesy, it's required by anti-spam and other privacy and consumer protection laws. These rules and tips can help keep you compliant.

Anti-spam

We're committed to giving you the highest level of deliverability possible. Learn about email bounces, unsubscriptions, and complaint rates — and how to avoid causing them.

Cookies

The ways we use cookies to help us see which features are most popular, count visitors to a page, keep our services secure, and provide you with a better experience.

Build stronger customer trust and loyalty with privacy (including GDPR) compliance

ActiveCampaign understands that your customers’ privacy is important to you, so we’re on top of everything you need to be GDPR-friendly and mindful of data protection requirements around the world. In fact, meeting your privacy requirements can grow your audience — because your customers will be confident their personal data is protected. Learn more about how ActiveCampaign makes it easy for you to meet GDPR compliance.

Privacy & Data Protection Agreements

We’ve put together the documentation you might need under privacy and data protection laws.

DPA

We make it possible for you to sign a Data Processing Addendum with us, which regulates the processing of personal data of your customers.

SCCs

The Standard Contractual Clauses provide a legal transfer mechanism for the personal data of your customers from the EEA, the UK and Switzerland (updated for the European Court of Justice’s ruling in Schrems II).