Email marketing software to grow your business
Whatever your next email campaign looks like, ActiveCampaign’s software gives you the tools to make it a hit.
Make it impossible for your customers to ignore their inbox
Our automation-first approach helps you deliver stronger, more personal experiences for every customer – whether you have one or one million. Increase open rates with world-class deliverability and content specific to your audience’s needs and interests.
Send what your contacts want to see
It’s all about getting the right content to the right people at the right time. Our personalization tags and dynamic content features make sure you’re always ready to resonate, engage, and convert.
Improve relevance and engagement
Generate more clicks by sending each contact highly-relevant email content every time. Swap out subject lines, preview copy, and hero images for each segment and find the most effective option.
Implement predictive and conditional content
Send one campaign that automatically adapts based on your customer data. Our predictive and conditional content features eliminate the guesswork and only show the most meaningful content.
Sort, send, and automate with tags
Think of tags as a sticky note for each contact. Assign attributes to each individual, group tagged contacts together, and even automate new tags based on actions, behaviors, and integrations.
Target campaigns based on contact segments
Once you’ve organized your contacts in a way that makes sense for your business, you can set up granular campaigns and make sure everything that lands in their inbox is a must-read.
Create an email campaign for every occasion
Our intelligent email marketing automation helps you reach new audiences, build loyalty with existing customers, and focus on what works for your business.
Drip campaigns
Drive engagement with targeted, personalized email nurture campaigns for every customer.
Abandoned cart
Send emails when your customers leave your website without checking out their cart. Recover lost sales and take purchases over the line.
Follow ups and reminders
Automate outreach and effortlessly check in with customers. Perfect for events, appointments, surveys, and customer support.
Promotional emails
Schedule emails and broadcasts when you have a big announcement, a new product launch, or anything else that matters to your customers.
Get up and running in no time
Whether you’re new to email marketing, or switching from another platform, save time and money with our powerful automation-first workflow.
1:1 migration sessions
We’ll help you import your contacts and templates as part of our onboarding process
Live chat and email support
Our dedicated team are here to help you make the most of our tools.
Dive into guides and resources
Explore our library with thousands of hours of tutorials and help resources.
Join the community
Share tips and tricks with other ActiveCampaign users across the globe.
Email Builder
Create flawless emails in minutes with drag-and-drop design tools and over 250 pre-built templates. You can create or find the ideal design in whatever format your email campaign needs.
Email Deliverability
Improve email deliverability
ActiveCampaign’s best-in-class infrastructure and technical know-how mean your emails are delivered to the inbox at a higher rate than Mailchimp and Hubspot.
You’re in control
ActiveCampaign keeps email deliverability infrastructure in-house, so we’ll always monitor and make sure your emails are landing
Email Marketing with AI
AI email generator
Craft engaging copy at the click of a button. Use AI to create personalized content at scale, power on-brand campaigns with a consistent tone of voice, and instantly generate subject line ideas.
AI marketing automation builder
Create new customer journeys and automation maps with a simple prop. Our AI tool takes your prompt and makes it into a real automation journey in seconds.
Marketing Automation Templates
Prebuilt customer journey maps
With over two decades of experience helping thousands of businesses grow, ActiveCampaign has a library of 900+ tried and tested pre-built automations. You’ll have access to ready-to-go workflows for every industry, so you can get up and running with powerful automations right away.
Marketing automation journey builder
Want to create your own customer journey? ActiveCampaign’s easy-to-use automation builder allows you to build unique automation maps that are ideal for your company and customers.
Everything you need
Start building best-in-class email marketing experiences today.
- Email automation
- Custom reporting
- Personalization tags
- Inbox preview
- Segmentation
- 900+ integrations
- Scheduling
- Transactional emails
- 250+ templates
- Dynamic content
- 1:1 email
- Split testing
Frequently Asked Questions
Why is segmentation important in email marketing?
Email marketing is more than just getting your brand in front of potential customers. Segmentation and personalization allow you to send more than just one email to everyone. With ActiveCampaign you can personalize text, images, CTAs, and even discount offers to specific people.
How can email marketing fuel your overall inbound strategy?
While most inbound channels help you bring in new leads, email marketing is what gets them to know your brand and convert. Through email marketing, you’ll learn valuable information about leads and what information they need to become a customer
How do you grow email lists for marketing?
Use tools like forms and lead magnets on your website to incentivize people to subscribe. That means offering discounts, freebies, or in-depth information that provides value to your users. You can also grow your email list using social media posts and in-person events
