Turn meaningful messages into measurable growth
ActiveCampaign brings your business data into one place, so you can automate nurture sequences, manage leads, and discover new audiences—without the manual work.
Smart automation that grows relationships, not just lists
Instantly follow up with new leads, reconnect with previous customers, and find new audiences ready to engage, without extra effort.
Follow up with new leads automatically
It’s never been easier to welcome new leads instantly—with personalized email series, discount codes for first-time buyers, and automatic sales alerts for high-intent sign-ups.
Re-engage existing customers
Remind customers when it's time to reorder, share product tips and inspiration, and invite inactive contacts back with personalized offers.
Find new audiences you didn’t know you had
With AI-Suggested Segments, you can spot new audiences and engagement opportunities. Group contacts by product interest, trigger nurture sequences based on actions, or identify new trends.
Discover how Motrain drives trial conversions by 120% with personalization
Education gamification platform Motrain uses personalized outreach to nurture customers through the trial period. The result? Increased conversions and up to 15 hours saved per week.
120
%
Increase in conversion rate
We’re tracking trials started and trial conversions, and right now we’re converting at over 20%. Before ActiveCampaign, we were converting less than 10%.
LEAD SCORING
Get a clearer picture of who’s ready to buy
Focus your efforts where it matters. Get smarter Lead Scoring that automatically identifies your highest-value prospects and takes action.
Bring our point-based score into your CRM to keep track of all your leads and prioritize follow-ups to close hot opportunities and keep prospects engaged.
AI-Suggested Segments
Discover new audiences. Know how to reach them.
Find the patterns that change your playbook. Use AI-suggested segments to identify new audiences and target them more precisely. Whether it’s a segment that’s interested in a specific topic or your biggest fans who make repeat purchases, get the insights that help you create more relevant, high-performing campaigns.
Smarter communication at every stage of the journey
CRM
Store contact data and manage deals in one place—connecting your marketing and sales teams for better handoffs.
Lead Scoring
Get smarter lead scoring that automatically identifies your highest-value prospects and takes action.
Win Probability
Get AI-enhanced win probability scores that update in real-time, so you always know which opportunities are most likely to close.
AI-Suggested Segments
Automatically group customers based on real-time data and interactions to deliver the right message at the right time.
Email Marketing
Create, personalize, and send on-brand emails, without spending time on manual segmentation.
SMS Marketing
Develop an engaging SMS strategy that’s personalized, automated, and compliant.
Connect all your favorite tools
Create more powerful automations by bringing data from across your business into one place.
FAQs
Frequently asked questions
What are inbox extensions and how can they help me close more deals faster?
Inbox extensions bring your ActiveCampaign CRM directly into your email inbox, so you can access the customer data you need to qualify leads and move deals forward without switching apps. See contact tags, active automations, deal records, and custom fields right from Gmail or Outlook—helping you respond quickly and keep your sales process moving.
ActiveCampaign offers dedicated extensions for both Gmail and Outlook users. Get the Chrome extension if you use Gmail, or the Outlook add-in if you use Outlook. Both extensions give you full CRM access without leaving your inbox.
What role can an integrated CRM play in an effective MarTech stack?
An integrated CRM, like ActiveCampaign’s, is the core of an effective MarTech stack. It allows your marketing and sales teams to work in harmony, sharing real-time data and insights. This eliminates silos, ensures consistent messaging, and enables seamless lead hand-off and nurturing across the entire customer journey. Data flows effortlessly, maximizing efficiency and eliminating manual transfers.
What is lead nurturing?
Lead nurturing is the process of purposefully developing relationships with leads or contacts in order to move them down the sales funnel. Instead of waiting for them to decide on their own, businesses provide helpful and relevant content to keep them engaged. The goal? Build a connection over time so your company is top of mind when they are ready to buy.
Lead nurturing is strategic—it’s not just about sending random emails or following up sporadically. It takes into account who the potential buyer is (like their job title, industry, or role) and where they are in the decision-making process. By offering the right resources (such as ebooks, webinars, or case studies) at the right time, you can create trust and loyalty long before a purchase happens.
What are some examples of lead nurturing tactics?
Lead nurturing approaches can include:
- Email drip campaigns
- Email segmentation and personalization
- Remarketing or retargeting
- Lead quality scoring
- Content marketing strategy and distribution
An effective lead nurturing program will likely use a combination of these tactics as the lead moves through the sales funnel.
