Everything you need to turn shoppers into loyal customers 

You can use ActiveCampaign to assess the effectiveness of your social media posts. By looking at metrics like engagement rates, shares, and clicks, you can finetune your approach, ensuring that you’re always leading with your most engaging messages. You can also track customer actions across your social feeds and website and use the data to automate and refine your contact list, segments, and campaigns — for example, by personalizing your campaigns or offering personalized discounts. 

With ActiveCampaign, you can create an abandon cart series to bring customers back. One example is to set up automations that are time-based. This might look like:

• 1 hour later: ​“Forget something? Your items are waiting!”
• 24 hours later: ​“Here’s 10% off—come back and complete your purchase.”
• 48 hours later: ​“Last chance! Your cart expires soon.”

Creating an abandoned cart automation helps recover lost sales without requiring manual follow-ups.

ActiveCampaign has a built-in revenue attribution feature called Marketing Revenue report, so you can easily prove the ROI of your email campaigns and keep optimizing for what works. 

To track revenue for purchases made in a connected ecommerce store, the following events need to happen:

• The purchase(s) must be made within seven days after an automation email or campaign is sent
• The purchase must be made by a contact who received your email. In addition, they must engage with your email (open and/​or click a link) before making a purchase
• The purchase must be made in a connected ecommerce store

Revenue attribution is associated with the most recently opened campaign, and orders with the following statuses are not counted toward revenue: Canceled, Refunded, Returned, Failed.

You can learn more about how to get the most from this feature in our Help Center. 

ActiveCampaign can help you uncover new segments you didn’t know you had, so you can create higher performing campaigns. AI-suggested segments appear in your account with the sparkle icon next to the segment name. You’ll find three segments tailored to your account based on your user activity, behavior, and industry trends, which you can easily edit if you want to make further customizations.

Email marketing comes with rules and regulations, including the CAN-SPAM act in the U.S., the GDPR law in the E.U., and Canada’s anti-spam law, CASL. 

To stay compliant, make sure to:

• Only email people who’ve opted in
• Use clear language about what they’re signing up for
• Include your business info in every email
• Add a visible unsubscribe link

The good news is that compliance is built into ActiveCampaign. From pre-checked GDPR fields to auto-handling of unsubscribes, the platform helps you stay compliant, so you can focus on connecting with your audience.

Automated email flows run continuously and are triggered by customer actions (e.g., signing up, making a purchase, clicking a link). They create personalized experiences based on behavior.

There are so many benefits to creating automated email flows, including: 

• Saving time: Once set up, flows run on autopilot, engaging customers without requiring constant manual effort.
• Boosting personalization: Messages are sent based on real customer actions, making emails more relevant and timely.
• Improving engagement: Personalized, well-timed emails see higher open rates and click-throughs than generic one-off emails.
• Driving more sales: A well-structured email flow guides customers toward conversions, whether purchasing, signing up for a webinar, or booking a consultation.
• Increasing ROI: Automated emails often perform better than traditional campaigns, bringing in more revenue with less work.