Introducing the
autonomous marketing platform
Active Intelligence revolutionizes how you work. You guide direction while AI handles execution, acts on insights, and shows you the path forward. It's how marketing should be.
Marketing automation was just the beginning
Marketing automation helped businesses scale for years, and used to be an essential part of the journey. But marketers today face new pressures and expectations—and need platforms that are faster, smarter, and more strategic. That’s where autonomous marketing, powered by Active Intelligence, comes in: building on the foundation of automation to deliver AI-driven execution, optimization, and insight for you at every step.
Marketing that transforms intelligence into revenue
Turn goals into strategies
Your Business Goals agent listens to your goal and maps it to proven strategies. From subject lines to channel mix, your campaign starts with a strategy built by AI.
Put AI agents to work
AI agents build fully realized campaigns, personalized content, segmented lists, and cross-channel automations ready to deploy with a click.
Smarter with every send
Active Intelligence continuously learns what works and adapts automatically, boosting performance, suggesting changes, and getting better over time.
Simply type out your goals
Whether you’re launching a product, promoting an event, or nurturing leads—just type your goal in plain language. Your AI agents take it from there.
Generate your campaign
ActiveCampaign’s AI agents instantly generate ready-to-launch emails and SMS messages, including images and design elements that are customized to your brand, audience, and goals.
Activate cross-channel delivery
Deliver your campaign across email, SMS, WhatsApp, and social channels with intelligent timing, predictive sending, and smart segmentation handled for you.
See your strategy take shape
Your Business Goals agent shows real-time performance insights, engagement metrics, and goal-aware recommendations to keep you on track.
A video of AI suggested goals in the ActiveCampaign platform.
Improve automatically
Active Intelligence continuously learns and adapts, auto-optimizing timing, content, and strategy based on your results and billions of other data points.
AI suggested segments in the ActiveCampaign platform
Built to deliver better outcomes, faster
Do more with less
Whether you're wearing five hats or focused on one channel, ActiveCampaign helps marketers turn ambition into action, without needing a bigger team or more hours.
Become an ActiveCampaign Partner
Unlock new revenue opportunities as an Partner that resells, recommends, or white labels ActiveCampaign. From onboarding to optimization, ActiveCampaign helps Partners and agencies streamline delivery, personalize at scale, and prove results.
Bring autonomous marketing into your favorite AI tools with our MCP Server
ActiveCampaign's MCP Server (Beta) connects your favorite AI tools (Claude Desktop, Cursor, and more) directly to your ActiveCampaign account using the Model Context Protocol, enabling you to seamlessly and securely access ActiveCampaign's features and agents.
That means your prompts in other platforms can automatically update contact records, pull real-time campaign performance metrics, trigger automation workflows, manage tags and custom fields, execute complex marketing tasks, and so much more—all without switching back and forth between platforms.
Built on billions of interactions and endless learning
ActiveCampaign processes billions of customer interactions every week. This massive scale gives our AI unprecedented insight into what actually works across industries, audiences, and channels. With anonymized real-time data from millions of campaigns, Active Intelligence never relies on guesswork and always draws on real experience. That's the advantage only our platform can deliver.
graph shows click rates within the ActiveCampaign platform
How the YMCA of Alexandria saves 10+ hours a week with ActiveCampaign’s AI Brand Kit
The YMCA struggled with sending the right message to the right member at the right time, often resulting in generic communications that failed to resonate. Our AI agents made it easy to build and activate personalized campaigns.
ActiveCampaign’s AI Brand Kit made it super easy to pull in our logos and mission statement, and I no longer have to worry about adjusting fonts and colors every time I create an email.
Get clarity before you commit
Find answers to your questions about AI marketing and automation.
What is autonomous marketing?
Autonomous marketing is a fully AI-driven approach where AI agents manage strategy, content creation, execution, and optimization without manual setup. Unlike traditional automation that requires constant oversight, autonomous marketing runs independently using intelligent AI agents.
ActiveCampaign’s platform continuously analyzes customer behavior and campaign performance to automatically adjust messaging, timing, targeting, and budget allocation across email, SMS, WhatsApp, social media, and ads. It learns from every interaction to create a self-improving marketing engine that operates 24/7.
The system combines multiple AI agents that coordinate with your CRM, route prospects automatically, and fine-tune campaigns for personalized content and timing—all without human intervention.
What makes ActiveCampaign the #1 autonomous marketing platform?
ActiveCampaign is the #1 autonomous marketing platform because it combines the deepest AI capabilities with the most comprehensive marketing toolkit:
Unmatched Scale: We process billions of data points daily across email, SMS, WhatsApp, social, and web channels for smarter autonomous decisions.
True End-to-End Autonomy: We’re the only platform offering complete autonomous marketing—from audience discovery and content creation to campaign optimization and reporting—in one unified platform.
Comprehensive Integration: 950+ integrations seamlessly connect your entire tech stack (CRM, loyalty, business operations, customer support) for autonomous marketing.
Advanced AI Architecture: Our Active Intelligence powers multiple AI agents that handle the complete marketing journey: imagining, activating, and validating campaigns.
While most marketers use AI for basic tasks, fewer than 1 in 4 use AI for true end-to-end marketing. ActiveCampaign’s autonomous platform solves this by helping you understand customers, build relationships, and drive action through intelligent AI agents.
How is ActiveCampaign’s Autonomous Marketing Platform different from traditional marketing automation?
Traditional marketing automation relies on manual triggers and constant oversight, while ActiveCampaign’s autonomous marketing uses AI agents to orchestrate, build, and improve your marketing autonomously.
There are several places where traditional automation runs into limits. It requires manual workflow building and depends on human intervention to implement changes. Traditional automation also creates fragmented customer experiences across multiple dashboards and, as a result, limits understanding unless you have every tool perfectly feeding into a centralized, single source of truth.
The advantages of using ActiveCampaign’s autonomous marketing platform include how it:
- Uses AI agents that can act on your behalf, keeping aligned to your campaign and business goals, and the context
- Adapts to new situations in real-time, like changes in customer behavior, without human intervention
- Synchronize multiple AI agents for powerful autonomous decision-making and executing complex workflows
- Consolidates everything into one intelligent system, so you have a single source of truth
Instead of managing 20 separate dashboards, you have a single intelligent marketing platform that can execute campaigns, adjust tactics, and show you what’s working. This is true autonomous intelligence, and it powers more effective marketing.
What marketing tasks can ActiveCampaign handle autonomously?
ActiveCampaign’s autonomous marketing platform handles a wide range of marketing tasks, including those that help marketers imagine, activate, and validate their campaigns.
Core autonomous capabilities:
- Automatic campaign creation and deployment based on customer behavior triggers
- Real-time content personalization across channels
- Cross-channel coordination (email, SMS, WhatsApp, social, web, etc.)
- Dynamic audience segmentation and targeting
- Lead scoring and qualification
- Automated A/B testing and performance optimization
- Campaign budget allocation and bid management
- Email send time optimization
- Performance reporting and actionable insights generation
See it in action:
Watch a demo from ActiveCampaign’s product leaders as they walk through an example, using the hypothetical Seaside College, to show how easy it is to create, adjust the AI recommendations, personalize messages, and ship a Welcome Series of emails targeting new students.
How much control do I maintain over autonomous marketing campaigns? Can I set boundaries?
We believe in the human-in-the-loop approach. You know your business best, so while we create and optimize for you, you remain in complete control.
What kind of results can I expect from autonomous marketing?
ActiveCampaign customers typically see significant performance improvements within 30 days of onboarding to our autonomous marketing platform, including operational benefits like the simplicity of having streamlined processes and a consolidated tech stack, as well as the efficiency resulting from being able to achieve more with existing resources, like a smaller team.
Our customers also see performance improvements, including:
- 2x revenue since implementing ActiveCampaign’s autonomous features
- 3x more sales calls when combining existing automations with AI features
- 33% subscriber growth attributed to autonomous referral campaigns
- 46 hours saved per month on administrative tasks through automation
See details and more evidence of ActiveCampaign’s ROI in our Customer Stories.
How quickly can I get started with autonomous marketing? Do I need technical expertise to set up autonomous marketing campaigns?
Getting started with ActiveCampaign’s autonomous marketing is designed to be fast and straightforward—no technical expertise required.
We want you to learn quickly and get the most out of the ActiveCampaign platform. That’s why the following free resources and support are provided to all customers:- A free, one-hour, live 1:1 ActiveOnboarding session to expedite your setup and accelerate your impact.
- Complimentary object migration, which can include email lists, files, forms, landing pages, email templates, automation emails, or 10-step automations.
- A powerful AI Campaign Builder and AI Brand Kit, as well as hundreds of email templates and automation recipes that are ready to deploy
- An expansive library of educational materials (guides, videos, etc.) and invitations to our Customer Community and exclusive customer learning events around the world.
Additional services are available, as needed, including email deliverability and additional migration support.
