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Marketing Automation

All posts in Marketing Automation

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Sending Automation Emails on Weekdays Only

Take the weekend off emails! In this video, we show how to make sure that emails are only sending on weekdays. So kick back, relax, and see how its done.

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Skipping Wait Steps When Testing an Automation

In this video, we show how to skip a wait step when testing an automation.

guide

Measuring Your Marketing

There are many ways to measure the success of your marketing and identify any shortcomings in your process. Learn more about some of the metrics and relevant tactics available in...
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Sales

All posts in Sales

video

Skipping Wait Steps When Testing an Automation

In this video, we show how to skip a wait step when testing an automation.

guide

An Introduction to the Deals CRM

Clicking on the “Deals” tab in ActiveCampaign takes you to our comprehensive CRM, a feature exclusive to our Plus, Professional, and Enterprise plans. In this foundational guide, we explain the...
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Setting Up Your First Pipeline

Pipelines are made up of stages. Each stage is a step in a process. Our pipelines can be customized to add as many stages as you need.

Enroll in Courses and learn the fundamentals of marketing automation

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Email Marketing

All posts in Email Marketing

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Email Deliverability: Best Practices

Deliverability is a complex equation with a lot of important factors. Keeping these best practices and your goals in mind will empower you to improve your email campaigns over time.
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Campaign Types

In this video we'll explain the six different email campaign types we offer so that you know which campaign to use and when.
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Create A Campaign & A List Segment

Sending a targeted campaign is one of the most effective marketing tools at your disposal.

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Guides

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3 Steps to Building Your First Automation

Automations unlock the power of ActiveCampaign. Move beyond basic email sends and get started building your first automations.

A Beginner's Guide to Email Lists

The primary purpose of lists is to segment your contacts at the broadest possible level. This guide further explains that, defines list types, and explores the other functions that lists...

7 Steps To Create Your Best Automated Follow-Up Sequence

Don't build your automated follow-up sequence without reading our guide first. This guide will take you through the strategy behind a good follow-up sequence and how to develop one that's...
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Videos

All posts in Videos

3 Steps To Building Your First Automation

This is a fairly simple but very effective automation that should open your mind to the exciting world of automation. Jump in! We got you!

Importing Contacts

He’s an importer/exporter. What does he import? Contacts. What does he export? Business changing automations! In this video we show you a couple of ways to import your contacts.

How to Create an Advanced Search

Wanna find out which of your contacts have entered an automation AND who are tagged that their favorite animal is a mongoose? THEN make a segment for those automation using...
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