Give every contact a personalized experience
Automatically adapt your content and message for every customer to boost engagement, drive conversions, and grow your revenue.
Tailor your emails, SMS messages, & WhatsApp chats
Every customer is unique. Using intelligent personalization ensures that you only send your audience relevant content that matters to them.
Improve open rates, click-throughs, and overall conversions by creating more curated experiences for every individual in your contact list. Use data, tags, and groups from your segments to tailor content based on customer preferences.
Create campaign variations in seconds
AI Campaign Builder helps you generate a complete email campaign—including subject lines, preheaders, layouts, images, content, and CTAs—in just seconds.
Describe what you want in plain language, and your AI agent brings it to life. It combines the speed of automation with your creative direction still in control. You get personalized campaigns faster that are ready to edit, refine, and send.
Personalize emails without the heavy lifting
Send personalized emails that feel like they're written just for each customer. ActiveCampaign's 1:1 email feature automatically customizes content, timing, and messaging based on individual behavior and preferences, creating connections that engage and convert.
AI Content Generation
Create high-performing copy in seconds, tailored to your audience and goals.
AI Image Generation
Generate custom visuals instantly to match your campaign's message and style.
AI Translations
Translate your marketing content across your key languages with context-aware AI that preserves your brand voice, tone, and cultural nuances.
Control what each of your segments sees
Our dynamic content features personalize different parts of your email for every unique user. That means you can send one overall email that changes for the recipient based on their preferences, actions, and data.
Predictive content
Make sure every contact gets the message that’s best for them based on their engagement data. Our predictive content tool uses natural language processing to automatically find the best option.
Conditional content
Easily add and modify code to your emails that displays or hides certain content to relevant segments based on tags, merge fields, or other segmentation data.
Personalization marketing tags
ActiveCampaign automatically takes your standard and custom fields and turns them into personalization tags (also known as merge fields) that you can implement in your emails right away.
Mobile vs desktop
Change your experience based on the device that your contact opens your email on. Switch up content, images, and more to match the format and screen size.
One email, different message
Here’s how it works in action. Once you’ve set up your dynamic content tooling and segmentation data, you can automatically change out the different components that make up your email.
Marketing blocks
Hide or add content blocks to specific contacts to give them a more relevant experience. Give some customers more detail and others a high-level overview.
Images & media
Swap out your images and videos for personalized options that’ll resonate for each contact. Shake things up based on region, purchase history, and more.
Email subject lines & previews
Change what each contact will see in the inbox and make them more likely to open every email.
Email signatures
Enhance your sales outreach with customizable email signatures from every rep. Swap out different images and links based on each lead’s preferences.
Drive the right actions with dynamic CTAs
By changing your call to action, you can send every customer where they need to go based on their stage of the overall journey.
Learn
Send your awareness-level prospects to informative content at the top of the funnel.
Nurture relationships
Share product information, gated content, and other ways to grab your contact’s attention.
Convert leads
Take engaged customers over the line with clear and direct calls-to-action and personalized buttons.
Upsell customers
Already converted? Take them to a place where they can find relevant products and accessories that they’ll love.
Ducks Unlimited Canada wows with the right content every time
With our conditional content features and intuitive design suite, Ducks Unlimited Canada makes sure every customer gets a personalized experience – all while saving time.
2x
Increased click-through rate within the first 3 months
ActiveCampaign has really helped with deepening our relationships with our community and understanding how people are engaging with us.
FAQs
How does ActiveCampaign personalize emails, SMS, and WhatsApp messages for each contact?
ActiveCampaign uses intelligent AI agents to automatically tailor emails, SMS, and WhatsApp messages for each contact based on their preferences, behaviors, and real-time engagement. The platform unifies data from all your channels—email, SMS, WhatsApp, website, and CRM—so every message is adapted to the individual’s profile, purchase history, and actions. Dynamic content and predictive sending ensure each person receives the most relevant message at the optimal time, creating a truly individualized experience at scale.
What is the AI Campaign Builder, and how can it help me create campaigns faster?
The AI Campaign Builder in ActiveCampaign lets you generate a complete, ready-to-send email campaign in seconds by simply describing your goals in plain language. It creates subject lines, preheaders, layouts, images, content, and calls-to-action automatically, so you can move from idea to execution without manual setup. This dramatically reduces the time and effort needed to launch campaigns, while still giving you full control to review and refine before sending.
What sets ActiveCampaign apart when it comes to delivering truly individualized customer experiences?
ActiveCampaign stands out by moving beyond simple segmentation to true 1:1 personalization, powered by adaptive AI agents that learn from your business context and customer behavior. The platform continuously optimizes every touchpoint—across email, SMS, WhatsApp, and more—so each customer receives messages uniquely tailored to their journey, all managed automatically without manual intervention.
How does ActiveCampaign help marketers move beyond basic segmentation to real 1:1 personalization?
ActiveCampaign’s AI-Suggested Segments uncover hidden micro-audiences and predictive sending times each message for when each individual is most likely to engage. Dynamic content and behavioral data ensure that every message adapts in real time to each contact’s unique profile, actions, and preferences—enabling marketers to deliver truly individualized experiences at scale, not just broad segments.
In what ways does ActiveCampaign support marketers who want to personalize without adding complexity?
ActiveCampaign’s AI agents and intuitive design tools handle the heavy lifting of personalization, so marketers can set their goals and let the platform adapt content, timing, and journeys automatically. With drag-and-drop editors, plain-language prompts, and prebuilt automation recipes, you can launch sophisticated, personalized campaigns without technical barriers or workflow complexity.
