Recipes
Abandoned Cart Reminder
Chain multiple automations to recapture potential revenue via abandoned cart reminder emails.
Personalized marketing for every contact? Automate it.
Streamline your workflow, improve productivity, and grow with intelligent marketing automation. It's the smart way to scale up your marketing team.
Automate anything
From email campaigns to 1:1 outreach and support, nurture and engage your customers with the only platform purpose-built to empower marketing teams of any size.
Complex automation made incredibly simple
Seamlessly automate the entire customer journey while maintaining control over every detail. From finding leads to driving sales, our automation features help you do more and work less.
Set out what you want to achieve, and AI will build it for you
Set specific goals, like starting or stopping at a certain point
Complex logic and smart automations made easy
Get valuable insights from user behavior
A/B test everything and always pick the winning option
Send your emails when your contacts are most likely to open them
Automate and optimize your sales workflow
Deliver personal experiences at any scale
Make waves with your marketing campaigns
ActiveCampaign helps you build, automate, and send compelling 1:1 experiences across email, SMS, and more. So you can reach, engage, and convert more customers.
Turn customer data into higher open rates
Make sure the right people get the right message, automatically. Our segmentation options help you boost engagement with targeted content.
Know your audience inside and out
Gather and track actionable data across your marketing campaigns. Then use it to drive the results that matter to you.
The more you automate, the more you save
Our automation builder helps you find new ways to save time and money every day. Cut down your workload and create your own productivity tools.
Find new fans, followers, and customers
Our landing page and sign-up form tools help you easily gather contact details for your mailing lists, ad campaigns, and CRM.
A new look for our automation builder
This year, we’re rolling out significant updates to our automation building experience to improve performance and make it easier to use.
In July, we launched our new canvas experience with an improved look and feel.
Upcoming enhancements include refined navigation, simplified workflow processes, and an improved user experience to make it even easier to build more effective automations.
Activate your favorite apps from one intelligent marketing automation platform
Effortlessly capture relevant data
Track your apps and websites
Use our site and event tracking tools to find out what actions customers are taking across your website and web-based apps.
Record customer interactions
Build a comprehensive database of all your customers’ actions and behaviors, so you can trigger a marketing automation when they’re at their most engaged.
Automate and optimize your content
Personalize for every customer
Use your data and insights to create tailored messages for each customer. Automate the right option to maximize opens and clicks.
Test each email up to five times
Automate, schedule, and run A/B/C/D/E tests on your emails and workflows to validate the most effective approach every time.
Adapt based on what matters to your audience
Spend more time on what matters
When you automate manual tasks behind the scenes, you free up your team’s time to provide a personalized, relationship-building experience.
Respond to user actions
Adapt, change, and automate your email or marketing campaigns based on customer health, feature adoption, and more..
Paperbell uses automations to personalize the entire customer journey
With our automations and segmentation options, B2B coaching platform Paperbell creates personalized and relevant experiences for all customers and prospects.
2,500
New subscribers per month
Anything you can think of, you can execute with an ActiveCampaign automation.
Try out pre-built marketing automation recipes
- Recipes
Welcome Email Series Automation
Build out a 3‑part email nurture campaign to welcome new subscribers to your contact list.
- Recipes
Align Facebook Custom Audiences & Salesforce
Make sure your sales leads are in the right Facebook Custom Audience for their current stage in your sales process, so they receive the right social messaging.
- Recipes
Track Ad Clicks From Social
See if the right segment is engaging with your ads. This recipe adds relevant tags with each click, so you can easily build campaign reports.