Grow your customer base and get the most from your marketing. From forms and landing pages to a team of specialized AI agents, ActiveCampaign has everything you need to get started with your marketing and keep the momentum going.
ActiveCampaign makes it simple to set up everything you need to start attracting leads, creating campaigns, and converting customers—without tedious setup or extra effort.
From sign-up forms and questionnaires to lead magnets and more, our form builder helps you gather the right information and get to know your audience. You can also create beautiful, customizable landing pages to embed forms, gather data, promote events, and showcase products. Choose from our library of templates or start from scratch with our drag-and-drop landing page designer.
With simple prompts, you can create fully customized campaigns that are ready for your finishing touches. Create the layout, content, subject lines, and images — plus get send time optimization and personalization.
Discover what works for your audience. Use split testing to compare up to five campaigns at a time to find the winning formula. Test and compare everything from copy and images to full automations.
With our automations and segmentation options, B2B coaching platform Paperbell creates personalized and relevant experiences for all customers and prospects.
Anything you can think of, you can execute with an ActiveCampaign automation.
Meet your team of specialized AI agents. From content creation to segmentation to real-time automation and reporting, each one is focused on helping you grow your business, without the manual setup.
Create, personalize, and send on-brand emails, without spending time on manual segmentation.
Store contact data and manage deals in one place—connecting your marketing and sales teams for better handoffs.
Track what contacts do on your website and in your app. Get the behavioral data you need to build smarter segments and target more accurately.
Collect the information you need to build better audience segments. Effortlessly capture preferences, interests, and data that make your targeting smarter.
Create custom ways to categorize in your database—so you can segment audiences into groups that make sense for your unique business.
Build personalized, cross-channel campaigns in minutes with AI. Automatically tailor your messaging, optimize send times, and share relevant content for different audience segments—without manual setup.
Manage your marketing in one place. Connect your favorite tools and social media apps.
Inbound lead generation is about attracting potential customers to you instead of you reaching out to them. By creating valuable content that’s tailored to your audience’s interests and challenges, you can naturally draw in people already looking for what you offer. Some examples of content include:
Split testing got its name because you’re “splitting” the traffic to a new variant on a different URL — for example, “yoursite.com/landing-page‑a” and “yoursite-com/landing-page‑b”. A/B testing is the name for any user experience test where you compare two different variants, even if you don’t split the traffic through using an URL.
The main difference is that A/B testing is used outside the realm of digital marketing, while split testing is an industry-specific term.
At the top of the funnel (or TOFU), potential customers are just discovering your brand. They’re looking for informative, easy-to-digest content that helps answer common questions or solve a problem. The goal is to attract and educate without pushing a sale. The best content for TOFU includes:
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