Build momentum, without the manual work

Grow your customer base and get the most from your marketing. From forms and landing pages to a team of specialized AI agents, ActiveCampaign has everything you need to get started with your marketing and keep the momentum going.

Get going fast. Get growing faster. 

ActiveCampaign makes it simple to set up everything you need to start attracting leads, creating campaigns, and converting customers—without tedious setup or extra effort.

  • Get easy-to-use tools to capture more leads

    From sign-up forms and questionnaires to lead magnets and more, our form builder helps you gather the right information and get to know your audience. You can also create beautiful, customizable landing pages to embed forms, gather data, promote events, and showcase products. Choose from our library of templates or start from scratch with our drag-and-drop landing page designer.

  • Fast forward to the fun part with AI-assisted campaign builders 

    With simple prompts, you can create fully customized campaigns that are ready for your finishing touches. Create the layout, content, subject lines, and images — plus get send time optimization and personalization.

  • Keep optimizing your strategy with split testing 

    Discover what works for your audience. Use split testing to compare up to five campaigns at a time to find the winning formula. Test and compare everything from copy and images to full automations.

Paperbell uses automations to personalize the entire customer journey

With our automations and segmentation options, B2B coaching platform Paperbell creates personalized and relevant experiences for all customers and prospects.

2,500
New subscribers per month
Anything you can think of, you can execute with an ActiveCampaign automation.

Turn your to-do list into an already-done list

Meet your team of specialized AI agents. From content creation to segmentation to real-time automation and reporting, each one is focused on helping you grow your business, without the manual setup.

Everything you need to engage your audience 

  • Email Marketing

    Create, personalize, and send on-brand emails, without spending time on manual segmentation.

  • CRM

    Store contact data and manage deals in one place—connecting your marketing and sales teams for better handoffs.

  • Site & Event Tracking

    Track what contacts do on your website and in your app. Get the behavioral data you need to build smarter segments and target more accurately.

  • Forms

    Collect the information you need to build better audience segments. Effortlessly capture preferences, interests, and data that make your targeting smarter.

  • Custom Objects

    Create custom ways to categorize in your database—so you can segment audiences into groups that make sense for your unique business.

  • AI Campaign Builder

    Build personalized, cross-channel campaigns in minutes with AI. Automatically tailor your messaging, optimize send times, and share relevant content for different audience segments—without manual setup.

Connect, engage, and grow

Manage your marketing in one place. Connect your favorite tools and social media apps.

FAQs

Frequently asked questions

  • What is inbound lead generation? 

    Inbound lead generation is about attracting potential customers to you instead of you reaching out to them. By creating valuable content that’s tailored to your audience’s interests and challenges, you can naturally draw in people already looking for what you offer. Some examples of content include:

    • Blog posts with SEO-optimized content
    • Free resources (ebooks, webinars, checklists)
    • Social media posts that engage and educate
    • Landing pages with lead capture forms
  • Is split testing the same as A/B testing?

    Split testing got its name because you’re splitting” the traffic to a new variant on a different URL — for example, yoursite.com/landing-page‑a” and yoursite-com/landing-page‑b”. A/B testing is the name for any user experience test where you compare two different variants, even if you don’t split the traffic through using an URL.

    The main difference is that A/B testing is used outside the realm of digital marketing, while split testing is an industry-specific term. 

  • What type of content is best for TOFU?

    At the top of the funnel (or TOFU), potential customers are just discovering your brand. They’re looking for informative, easy-to-digest content that helps answer common questions or solve a problem. The goal is to attract and educate without pushing a sale. The best content for TOFU includes:

    • Quick, engaging blog posts and articles
    • Checklists and how-to guides
    • Social media posts and short-form videos

Ready to take ActiveCampaign for a spin?

Try it free for 14 days.

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