Build more effective automations

Automate more, faster. Our automation builder combines powerful and flexible actions, conversational AI, and an intuitive drag-and-drop interface.

Free 14-day trial with email sign-up
Join over 150k customers. No credit card needed. Instant setup.
A worker in a modern office looking at a laptop, using ActiveCampaigns AI tools to automatically build an automation.

Complex nurtures made simple

Effortlessly create automated email and SMS campaigns that take your customers through every stage of the buyer journey.

We make it easy. Just visually map out the experience you want your customers to have. Start with a trigger or desired action, add your touchpoints, and schedule when you want it all to happen.

What makes us unique

When it comes to building powerful workflows that save you time and money, no other platform comes close.

  • Deep yet intuitive modules

    ActiveCampaign lets you set up conditional and split actions, leverage data from across your business, and build complex nurtures.

  • Multiple triggers & unlimited actions per automation

    We don’t limit your ideas. Add as many actions as you need and create powerful workflows that match your business’s ambition.

  • 900+ integrations

    Integrate almost any app you can think of. Our marketplace of over 900 integrations covers all of the most-popular options.

  • Open API & webhooks

    Can’t find an integration you want? Our open API enables anyone to build one.

Build smarter with AI

Create even faster with AI. Just type out what you want to achieve, and our AI-powered automation builder will create an automation for you.

  • Describe your goal with a plain-language prompt

    We use large language model tech to take your prompt and turn it into an automation.

  • Add waits & actions in seconds

    Want to add waits? Just tell our AI tool how long you want the gap to be between steps, and it’ll automatically add a wait module.

  • Write down more than one goal

    If you want to achieve more than one objective, you can include a numbered list in the prompt. Our AI Builder will build an automation that meets each goal in the order you choose.

  • Hit​‘Submit’

    Sit back and watch as our AI builds your automation for you in seconds. Modify and tweak the resulting output as much as you’d like.

Get more control over your automations

Our automation builder gives lets you build out customer journeys with precision.

  • Automation maps

    See how each of your automations are connected from one single view. Understand how they trigger, complete, and modify each other.

  • Comprehensive email testing

    Make sure that every part of your automated flow goes off without a hitch. Our testing helps you set and forget, safe in the knowledge that every contact will get the right content.

  • Contact-specific automation paths

    Use split and conditional actions to give contact a unique journey based on their preferences, actions, and engagement history.
  • Browse & modify pre-built automations

    With over 900 automation recipes ready to use instantly, you’re just a few clicks away from getting started with automations.

Split Testing

Don’t just A/B test your campaigns: A/B/C/D/E test them. Compare the performance of up to five options and always pick the winning variation.

Two email alternatives shown side-by-side, representing how they are compared in ActiveCampaigns A/B and split testing features.

Split & Conditional Actions

Create more complex automations with advanced logic and conditions. Build adaptable, always-on campaigns that pivot based on your contacts’ actions and behaviors.

1:1 Email

Create and scale ultra-personalized email flows from your personal mailbox to build stronger relationships with your prospects and customers.

A female-presenting person looking at her phone, overlaid with a 1:1 email sent following a Calendly booking.

Automation Recipes

Save more time with our library of 900+ pre-built automations. We’ve put together ready-to-go workflows for every industry, so you can get up-and-running with powerful automations right away.

Static example of an email-related automation workflow where a Calendly meeting is scheduled, an email is sent, then branches based on if the meeting was attended.

Ready to take ActiveCampaign for a spin?

Try it free for 14 days.

Free 14-day trial with email sign-up
Join over 150k customers. No credit card needed. Instant setup.