Send your emails at the perfect moment
Make sure every email lands at the right time. Now you can optimize send times at the contact level, so your emails always arrive when they’ll get the most engagement.
Get sends down to a science. Drive 17% more clicks.
Predictive Sending analyzes when each contact is most likely to engage, then automatically sends at those optimal times—boosting our customers' click-through rates by 17% on average.
Boost engagement on your emails
Send it when your audience is ready to read it. Optimize your send at the contact level, giving you even more control over your email marketing and helping boost engagement throughout your list.
Deeper insights, smarter sending
For many platforms, optimizing send times just means sending it during your contact’s working hours. Our predictive sending works differently. We’ll send your email based on how we’ve seen your contact engage with your previous sends, creating a more precise email marketing strategy.
Get continuous improvement over time
Predictive sending analyzes your list over time and continues to optimize send times, so you can boost performance with every campaign.
Send with confidence
Don’t guess the right time to send — know for certain. Predictive sending takes the guesswork out of your email strategy, so you always know you’re sending at the right time.
AI that works behind-the-scenes, so you can steal the spotlight
Powered by Active Intelligence, predictive sending is built to help you get more from each campaign. By using AI to analyze engagement patterns, predictive sending helps you optimize your send times for each person on your list. That means better email performance, more audience reach, and more opportunities to build your brand.
How it works
Here’s how Predictive Sending automatically finds the best time to send a scheduled email.
Plan your campaign
Simply create and plan an email campaign as you usually would in our campaign builder.
Turn on predictive sending
When you go to send your email, make sure to choose the predictive sending option.
Analyze open and engagement rates
We use AI to assess your contact’s behavior patterns and schedule the email for the time with the most engagement.
Send, track, and repeat
Track your real-time open and click-through rates through our reporting features. Predictive sending automatically uses this data to optimize send times even further.
FAQs
Frequently Asked Questions
What is send time optimization?
Send time optimization, or predictive sending, is the practice of sending marketing emails when they’re most likely to be opened and read. Instead of sending thousands of bulk emails at once, you can use send time optimization to make sure contacts get the emails at times appropriate for their time zones and when they’re most likely engaged.
What is predictive sending in marketing?
Predictive email sending is a feature that allows your email service provider to decide when is the most likely time individual contacts will read your emails based on time zone and past behaviors.
How much data do I need in order to enable predictive sending?
You can enable predictive sending at any time. If there isn’t enough historical data, there will be a warm-up period in which emails will be sent at random intervals to gather insights. Once there’s enough information about each contact, emails will be sent with personalized, predictive send times.
How often are predictive sending times updated based on historical data?
Predictive sending timing is recalculated weekly and only applies if you have it enabled and are actively using the feature. Enabling predictive sending means sending at least one campaign with predictive sending or adding a predictive send block in automation. Once enabled, results will take up to a week to reflect and improve with regular use.
