Capture attention with custom landing pages
It only takes a few minutes to build engaging landing pages with ActiveCampaign. Embed custom sign-up forms, gather data, promote events, and showcase products.
A landing page for every campaign
In just a few clicks, you can create unique landing pages for any use case. Perfect for acquiring more leads, growing your audience, and building brand loyalty.
Our drag-and-drop landing page designer makes it simple for anyone to get started right away. Just select the elements you want on your page, then place them wherever you want them.
Landing pages, email, and automation all in one platform
Create, deploy, and track your landing pages with the ActiveCampaign platform. It’s everything you need to get up and running instantly.
Hundreds of landing page templates
Choose from a library of beautiful, easy-to-customize landing page templates to help you get started on the content you need.
Landing page builder
Build your ideal landing pages with a drag-and-drop no-code landing page builder so you can get the information you need from your potential customers.
Custom images
Import your own image files into your ActiveCampaign library and drop them wherever you want.
Customizable buttons
Design, shape, and test different buttons and calls-to-action to find the most enticing and clickable option.
Convert leads with a seamless customer journey
Offering purpose-built destinations for demand generation, event promotion, and new product releases helps you craft a truly frictionless user experience.
Lead generation tools
Use our advanced segmentation features to create unique offers for each customer. Drive high-value actions like sign-ups by showing them what they like when they like it.
Email list building & sending on one platform
Send traffic to your page, turn page traffic into new contacts, and email each contact the content they want to see.
Marketing analytics for data-driven decisions
With our intelligent dashboard and custom reporting metrics, you can quickly understand how your landing pages are performing.
Drive repeat business & build brand loyalty
Create new experiences and promotions for your existing customers and watch engagement and brand loyalty soar.
Marketing Attribution as you want it
Multi-touch, last-touch, or first-touch attribution.
Use your data to attribute every conversion so you know your most effective marketing channels and can prioritize what works best. From first touch to last, everything is in your hands.
Sales data and cross-team collaboration
The wealth of data isn’t just for marketing. ActiveCampaign lets your sales team know when customers are ready to buy and their preferred sales practices.
Site & Event Tracking
Effortlessly track user behaviors and actions across your website and gather actionable insights about your contacts and customers.
Content engagement metrics
Effortlessly track user behaviors and actions across your website and gather actionable insights about your contacts and customers.
Automation triggers based on data
Send customers through your marketing funnel based on their website and email behavior, like products they’ve reviewed and pages they’ve read.
Marketing Campaign Reporting
Data-driven decisions for every email campaign
Don’t just communicate, communicate effectively with our data-driven marketing tools that send emails at the best time to the right people.
Custom dashboards
Create and manage your own analytics dashboards so you can see the data you need every time you open login to ActiveCampaign.
Email Segmentation
Sort and tag contacts and use your data to build more relevant user journeys for every customer.
Flexible email personalization tools
Sort and tag contacts and use your data to build more relevant paths for every customer to go from first impression to conversion.
Behavioral marketing segmentation
Personalize your marketing communication based on what’s important to you, like a user’s location, email clicks, purchase history, website action, and so much more.
Frequently Asked Questions
What is attribution in marketing?
Attribution in marketing is how you learn where sales and conversions come from. With attribution set up, you can see which marketing channels–organic, social, paid, etc.– are delivering the most for your business.
What is marketing segmentation?
Marketing segmentation is the process of segmenting your leads and customers into certain buckets so you can provide them with the marketing materials they need the most. It’s like the personal step of a salesperson but throughout the marketing process.
How can audience segmentation increase your inbound results?
Segmentation is key in digital marketing. Instead of sending mass emails to your entire contact list, you can now tailor your marketing to different groups, or even down to individuals.