Skip the back-end work and get straight to what counts: personalized campaigns that turn heads and get results. Spot the contacts ready to buy—and the ones ready for more meaningful experiences.
Segmentation helps you find better ways to reach your audience based on their unique preferences and behavior. With a combination of AI, your data, and billions of data points beyond, you can build precise segments for personalized campaigns that drive more conversions.
You no longer need to rebuild segments for every campaign or automation. AI-assisted targeting and segment management give you more flexibility and control in how you reach your audience. That means less manual work, and more time to focus on strategy, creativity, and results.
Create a unique way of organizing your data that works for your business and your customer base.
Lists are the broadest way to segment your contacts, and usually the first level of segmentation. Start by adding contacts to relevant lists.
Attach unique tags to every customer and keep track of the things they care about.
Create and automatically update as many custom fields as you need to save new information about your contacts.
Group related contacts together based on their tags, preferences, purchase history, and more.
There are thousands of ways to build an organized contact list that gets more value out of your data. You can create segments out of almost any data field.
We give you the tools to capture, store, and leverage data across your campaigns, so you can drive more relevant customer experiences.
Leverage the data from our fully-featured CRM to improve your audience management. Add new tags or custom fields based on where your contacts are in the sales funnel.
Custom objects are unified data models that enable you to bring almost any data from across your business into ActiveCampaign. You can better organize it, get insights from it, and share it with hundreds of integrated apps.
Our event tracking capabilities provide deeper insights into the actions that users take when they’re on your website. Use their behaviors to add new custom fields, tags, and more.
Access your saved segments at any time. Create new segments from an advanced search, and scroll back through the previous searches you’ve made.
Manage your leads in one place with our fully-featured CRM tool. Track your prospects from the first interaction all the way through to closing the deal.
Leverage our holistic reporting tools to track your campaign's value, understand your ROI, and pinpoint gaps across your marketing strategy.
With ActiveCampaign’s library of over 900 customer journey maps, you can send your customers exactly where they need to be to convert.
More detail doesn't mean more of your time. Set up powerful automations that segment your contact list for you based on what’s important to them.
Track customers across your campaigns and add them to relevant segments based on their actions.
Easily find and highlight your most engaged contacts by automatically tagging those who interact with your campaigns.
Whenever a contact makes a purchase, you can put them in a list or group to make sure they only get relevant promotions going forward. Leverage purchase data for upselling and cross-selling opportunities.
Automatically sort new prospects into lists and groups based on where they’re located in the world. Go as specific as you’d like: from country, to city, to neighborhood.
Send the right content to the right people every time. Create dynamic and conditional content blocks that show different copy or media for each user.
Manage your leads in one place with our fully-featured CRM tool. Track your prospects from the first interaction all the way through to closing the deal.
Leverage our holistic reporting tools to track your campaign's value, understand your ROI, and pinpoint gaps across your marketing strategy.
Save more time with our library of 900+ pre-built automations. We’ve put together ready-to-go workflows for every industry, so you can get up-and-running with powerful automations right away.
Marketing segmentation is the process of dividing your marketing contacts into different buckets that best apply to them so you can market to them effectively. How you separate them is up to you, but ActiveCampaign users can group contacts using things like location, website behavior, purchase history, quiz results, and hundreds more.
Segmentation is a great way to learn more about the leads you’ve brought in through inbound marketing. While something like a billboard can’t possibly be relevant to every person who sees it, segmentation marketing means sending personalized digital billboards to your leads.
Behavioral segmentation is grouping your contact lists solely based on how they’ve interacted with your marketing. That means automatically sending specific content to people who have watched specific videos, clicked on certain links, or saved downloadables like white papers.
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