More precise segmentation, more effective campaigns

Segmentation helps you find more effective ways to reach your audience based on their unique preferences and behavior. Start using data to build stronger campaigns that drive more conversions.

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Treat every contact like an individual, not a name on a list

Our segmentation features help you get more out of your audience data.

Getting to know your customers and what they want to see builds the foundation for relevant experiences that increase your open rates, engagement, and revenue.

Effortlessly create relevant & meaningful categories

Create a unique way of organizing your data that works for your business and your customer base.

  • Create lists

    Lists are the broadest way to segment your contacts, and usually the first level of segmentation. Start by adding contacts to relevant lists.

  • Apply tags

    Attach unique tags to every customer and keep track of the things they care about.

  • Automate custom fields

    Create and automatically update as many custom fields as you need to save new information about your contacts.

  • Arrange groups

    Group related contacts together based on their tags, preferences, purchase history, and more.

Segment based on the metrics you care about

There are thousands of ways to build an organized contact list that gets more value out of your data. You can create segments out of almost any data field.

  • Visits to your website
  • Industry
  • Job title
  • Organization type
  • Quiz results
  • Location data
  • Purchase history
  • Website actions
  • Email opens & clicks
  • Date subscribed
  • Contact with your sales team
  • ...& hundreds more

Build better ways to store your valuable customer data

We give you the tools to capture, store, and leverage data across your campaigns, so you can drive more relevant customer experiences.

  • Segment by contacts, organizations, or deals

    Leverage the data from our fully-featured CRM to improve your audience management. Add new tags or custom fields based on where your contacts are in the sales funnel.

  • Create custom objects

    Custom objects are unified data models that enable you to bring almost any data from across your business into ActiveCampaign. You can better organize it, get insights from it, and share it with hundreds of integrated apps.

  • Track & record events

    Our event tracking capabilities provide deeper insights into the actions that users take when they’re on your website. Use their behaviors to add new custom fields, tags, and more.

  • Save & recover segments

    Access your saved segments at any time. Create new segments from an advanced search, and scroll back through the previous searches you’ve made.

Automations make segmentation work harder for you

More detail doesn't mean more of your time. Set up powerful automations that segment your contact list for you based on what’s important to them.

  • Follow the entire customer journey

    Track customers across your campaigns and add them to relevant segments based on their actions.

  • Find the most engaged leads

    Easily find and highlight your most engaged contacts by automatically tagging those who interact with your campaigns.

  • Keep track of conversions

    Whenever a contact makes a purchase, you can put them in a list or group to make sure they only get relevant promotions going forward. Leverage purchase data for upselling and cross-selling opportunities.

  • Target different locations with unique campaigns

    Automatically sort new prospects into lists and groups based on where they’re located in the world. Go as specific as you’d like: from country, to city, to neighborhood.

Dynamic Content

Send the right content to the right people every time. Create dynamic and conditional content blocks that show different copy or media for each user.

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Manage your leads in one place with our fully-featured CRM tool. Track your prospects from the first interaction all the way through to closing the deal.

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Leverage our holistic reporting tools to track your campaign's value, understand your ROI, and pinpoint gaps across your marketing strategy.

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Automation Recipes

Save more time with our library of 900+ pre-built automations. We’ve put together ready-to-go workflows for every industry, so you can get up-and-running with powerful automations right away.

Static example of an email-related automation workflow where a Calendly meeting is scheduled, an email is sent, then branches based on if the meeting was attended.

Ready to take ActiveCampaign for a spin?

Try it free for 14 days.

Free 14-day trial with email sign-up
Join over 150k customers. No credit card needed. Instant setup.