Beyond simply adding a recipient’s name, ActiveCampaign gives you powerful ways to personalize your emails — all the way from send times to the content itself. Here are just a few ways that you can personalize your emails with ActiveCampaign:
Marketing blocks
Hide or add content blocks to specific contacts to give them a more relevant experience. Give some customers more detail and others a high-level overview.
Images and media
Swap out your images and videos for personalized options that’ll resonate for each contact. Tailor your content based on region, purchase history, and more.
Send times
Use predictive sending to optimize send times at the contact level, so your emails always arrive when they’ll get the most engagement.
Learn more about email marketing with ActiveCampaign.