Get all the tools you need to engage with customers and go from initial discovery to repeat buyer. ActiveCampaign helps you create high-performing campaigns across channels and manage your marketing in one place.
Get the tools you need for every stage of the customer journey. Capture leads, create compelling nurture sequences, and seal the deal.
Get real-time lead scoring, a seamless CRM experience, and powerful email automations. Send a welcome email right when someone fills out a form, notify your sales team when a high-intent prospect takes action, and uncover insights that help you stand out.
Get your campaigns started in seconds. Use AI Campaign Builder to create the layout, content, subject lines, and images. Once it’s ready to go, use Predictive Sending to send at the exact right moment for each contact.
Connect your email, SMS, and ad channels, so you can deliver consistent, personalized messages wherever your audience finds you. ActiveCampaign covers email, SMS, and WhatsApp marketing, and integrates with all your favorite social and web channels.
ActiveCampaign helps us keep in touch with our users, retain them, and provide a better experience. It’s really been instrumental in helping us scale and engage our customers over the long term.
Get all your channels working together. ActiveCampaign powers campaigns across email, SMS, and WhatsApp, and integrates with your favorite social media apps and web tools.
For example, if a prospect visits a page on your site, you can automatically add them to a relevant email flow. Or, you can send a personalized text to re-engage an inactive customer. You can also use data from your CRM to inform your social media ad strategy, helping you get more from your paid ads.
Send every email when it’ll make the most impact. Our Predictive Sending feature analyzes your subscribers' past engagement, and finds the right time to send for each contact. Predictive Sending analyzes your list over time and continues to optimize send times, so you can boost performance with every campaign.
Optimize send times at the contact level, so your emails always arrive when they’ll get the most engagement. te in real-time, so you always know which opportunities are most likely to close.
Store contact data and manage deals in one place—connecting your marketing and sales teams for better handoffs.
Get smarter lead scoring that automatically identifies your highest-value prospects and takes action.
Create, personalize, and send on-brand emails, without spending time on manual segmentation.
Develop an engaging SMS strategy that’s personalized, automated, and compliant.
Seamlessly connect your favorite social media and advertising platforms, including Facebook, Google Ads, TikTok, and LinkedIn.
Manage your marketing in one place. Connect your favorite tools and social media apps.
CRM automation speeds up manual admin tasks and empowers your sales teams to close more valuable deals by automatically highlighting high-value leads.
Examples of sales automation include:
Drip campaigns are automated email sequences that nurture leads over time. These pre-scheduled emails guide subscribers through the customer journey, whether it’s onboarding new users, recovering abandoned carts, or re-engaging inactive subscribers. By strategically timing messages, drip campaigns keep your audience engaged without overwhelming them.
A well-crafted welcome email sets the stage for a lasting customer relationship. These emails greet new subscribers, introduce your brand, and guide them through what to expect.
A strong welcome email can encourage engagement from the start by offering a quick introduction, linking to valuable resources, or offering a special discount for first-time buyers. It can also help set expectations, ensuring subscribers know what kind of content they’ll receive and how often.
SMS marketing is a powerful channel to help you reach your audience. There are different types of messages you can send, depending on the context and your goals. These include:
Promotional messages
These are your revenue drivers: flash sales, limited-time offers, new product announcements, event invitations, seasonal/holiday promotions, and exclusive deals that create urgency and drive immediate action.
Transactional messages
These are order confirmations, shipping updates, and delivery notifications that keep customers informed about their purchases. Typically, they have the highest open rates because customers expect and want them.
Informational messages
Informational messages include educational content, tips, and updates that position your brand as helpful rather than purely sales-focused. They build long-term trust and engagement.
Conversational messages
These are two-way interactions that feel personal—appointment reminders with reply options, feedback requests, or customer service conversations.
Ideally, your SMS strategy would include a range of these message types, tailored across the customer journey.
Try it free for 14 days.
