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ActiveCampaign Common FAQs

Frequently Asked Questions

What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that helps over 150,000 businesses in 170+ countries meaningfully connect and engage with their customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

ActiveCampaign enables businesses to optimize their customers’ experiences by:

  • Finding the right blend of automation and human touch
  • Orchestrating the right actions (whether messaging or otherwise) at the right time
  • Blending customer intelligence with your business 

How does ActiveCampaign work?

ActiveCampaign works through various methods of site tracking, app integrations, and artificial intelligence. To get started with your account, follow the steps below:

Do I need a lot of technical experience to use ActiveCampaign?

You don’t need to be a developer or a designer to use ActiveCampaign. Anyone can create email marketing campaigns and marketing automations on our platform. Our Automation Recipe Library contains hundreds of pre-built automations — no coding skills are required. If you do find yourself needing some help, feel free to reach out to our support team through our Contact page, or visit our Support Center.

How does the free trial work?

Our 14-day free trial allows you to test the platform with up to 100 contacts and up to 100 emails sent. The features available within our trial match our Professional tier of features. If you are on a trial account, you won’t be charged unless you manually upgrade to a paid account — you can simply let your trial expire should you not want to continue. 

Can I extend my free trial?

Your trial will expire after 14 days. If you need more time, you can request a one-time extension by contacting your account executive or our support team. Please note that we may not be able to grant all trial extension requests. 

How much does ActiveCampaign cost?

ActiveCampaign pricing starts at $9 for accounts with less than 500 contacts. For more details on pricing, please visit our pricing page.

If you are a reseller, please visit our ActiveCampaign resellers page and use the discount calculator to calculate discount size and savings.

Does ActiveCampaign automatically increase my contact limit?

We do not automatically increase your contact limit. You can manually increase your contact limit in your account’s "Billing & Upgrade" settings. Your account will display an alert when you approach your limit.

What payment methods do you accept?

We accept all major credit and debit cards. For annual plans we also accept Paypal, checks, and wire transfers.

I have more questions. How can I talk to someone?

You can reach our sales team by calling our toll free number at +1 (800) 357-0402 or by filling out this form.

How do I request a demo?

To schedule a demo with an ActiveCampaign expert, please visit our Demo Request page.

Can you help me migrate from another service?

Yes, we offer free migration services! Based on the plan you choose, we will: 

  • Import your lists, contacts, custom fields, and tags 
  • Recreate opt-in forms 
  • Recreate your automation workflows 
  • Recreate email templates 

For additional information, please visit our Migration page.

Do you have a setup cost?

Absolutely not. All plans include a free migration service, online training & support, and accessible in-person training at our Study Halls around the world. Read more about our Customer Success Commitment here.

What’s the difference between annual and monthly pricing?

Annual plans are billed as a single yearly payment at a discounted rate. Monthly plans are billed every month on the date of your signup.

Can I change plans?

You can easily change plans at any time via your account dashboard by clicking your avatar and then “Billing & Upgrade.” If you choose to upgrade your plan in the middle of your billing cycle, you’ll be charged a prorated fee to cover that upgrade.

Does ActiveCampaign provide landing pages?

Yes. ActiveCampaign Pages lets you spin up an unlimited number of on-brand, high-converting landing pages in minutes. 

With Pages, you can automatically create and tag new contacts when they submit a form on your landing pages, trigger automations based on visits to a page, and use a buy-now button to drive check outs from a landing page.

Is ActiveCampaign a CRM?

ActiveCampaign is a marketing and sales automation platform, which includes a CRM built for small-medium-sized businesses. 

To learn more about how to automate lead prioritization and contact management, visit our Sales & CRM page

When was ActiveCampaign founded?

ActiveCampaign was founded in 2003 by Jason VandeBoom. We started as on-premise software with multiple marketing solutions for businesses. With a growing customer base and the introduction of the cloud, we cut our product line from eight solutions to one–focused on marketing automation–and transitioned to the SaaS model we offer today.

And it’s paid off. We’ve experienced explosive growth:

  • Growing from 30 to 1,000+ employees in just three years
  • Doubling Annual Recurring Revenue each year
  • Helping over 150,000 customers

Who owns ActiveCampaign?

ActiveCampaign is a privately-held email marketing, marketing automation, sales automation, and CRM software platform for small-mid-sized businesses founded by CEO Jason VandeBoom in 2003.

How do I install ActiveCampaign?

We no longer offer a self-hosted, installable solution and are now a cloud-based platform. For help and assistance with your ActiveCampaign account, please visit our Help Center

How do I integrate ActiveCampaign with Shopify?

The Shopify integration is available for our Plus, Professional, and Enterprise accounts. For more details on how to integrate with Shopify, please visit our Shopify Integration Overview

ActiveCampaign also integrates with other leading Ecommerce platforms, including: 

  • WooCommerce
  • Square
  • BigCommerce
  • Stripe 

For more details on Ecommerce integrations, please visit our Ecommerce Apps & Integrations page.

How can I make sure I’m GDPR compliant when using ActiveCampaign?

For more information on how to make sure you are GDPR compliant, please visit our Support Center article.

Can I use ActiveCampaign in a language other than English?

Our platform provides full support for the following languages: 

  • Czech 
  • Dutch 
  • English 
  • French 
  • German 
  • Hungarian 
  • Indonesian 
  • Italian 
  • Polish 
  • Portuguese 
  • Brazilian Portuguese 
  • Russian 
  • Slovenian 
  • Spanish 

Our platform also provides partial support for the following languages: 

  • Danish 
  • Finnish 
  • Simplified Chinese 
  • Turkish 
  • Vietnamese 

Do you offer anything special for non-profits?

Yes! We offer a 20% discount for non-profits. Simply contact us with proof of non-profit status. For new accounts, email our sales team at If you already have an account and wish to apply the non-profit discount to future payments, email our support team at

What is the difference between automations, campaigns, & one-to-one emails?

Automations are useful for when you want a sequence of events to be followed. This could involve pre-sale nurturing of a contact, post-sale up-sell emails and touch points, etc.

Campaigns are one-time email messages sent to a list of opted-in contacts from the Campaigns Overview page. Common examples of campaigns are: 

  • Product updates
  • Newsletters 
  • One-time promotions 

One-to-one emails are personal emails sent to a single contact. These emails can be sent from a Deal record, Contacts Overview page, or a Contact Profile page. Use this feature when you want to send a single, direct email to a contact without using an automation or campaign. This lets you create and store your communications with a contact in one place. Other common use cases include: 

  • Send a follow-up email to a lead on a Deal 
  • Reach out directly to your most engaged contacts with coupon codes or other special offers 

Can I use custom fonts in my campaigns?

While it’s possible to use custom fonts in your outgoing communications, it is not recommended as a best practice. Our drag-and-drop email designer offers a variety of fonts that are accepted by most email service providers, which means most (if not all contacts) will see the correct font in your email.

How does ActiveCampaign track opens?

We track opens on all HTML-based campaigns (emails created with the drag-and-drop designer or your own custom code) by embedding an invisible, 1-pixel image in your campaign. When a contact opens your email and chooses to display the images in your email, that graphic is downloaded from our server and it's recorded as an open. 

If a contact chooses not to display images, their open may still be tracked if they click on a link in your campaign or automation email. Note that link tracking will need to be enabled for this option. 

 Note: It is not possible to track opens for plain text emails. 

How do I delete my account or my data?

Please view more details here.

Study Hall Questions

What topics will Study Hall cover?

Study Hall is an interactive workshop that focuses on building unique Customer Experiences, along with teaching best practices to build those journeys in ActiveCampaign. We will discuss Contact Management, Forms, Campaigns, and Customer Experience Automation. Questions are welcome (and encouraged!)

What “level” is Study Hall?

Study Hall introduces many concepts, and is ideal for:

  • Anyone who has used ActiveCampaign for one (1) year or less.
  • Anyone who is interested in understanding how core marketing concepts will inform your marketing automation needs.
  • ActiveCampaign users who feel they are not tapping into the full possibility of the software.
  • Advanced users who want to network with local ActiveCampaign users, and share their experiences!

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