Marketing automation to streamline event booking, promotion, and customer success
Use intelligent marketing automation to create a seamless experience for your customers.
Drive loyalty, increase attendance, & boost positive reviews
Transform your events with the power of intelligent marketing automation. ActiveCampaign powers meaningful customer experiences across the entire lifecycle: from booking to post-event follow-ups.
When you integrate automations into your event business’s workflow, you can make sure that every customer gets the right content, save time with your outreach, and drive brand loyalty with personalized rewards.
Effortless booking & confirmations
Drive down no-shows
With automatic SMS reminders, you can make sure your contacts never miss an event.
Automate responsive customer service
Use automated emails and texts to gather feedback, reply to customer queries, and send out promotions or rewards.
Stay connected to your most loyal customers
Show what they want to see
Use customer preferences to segment your campaigns, so everyone gets a unique offer that motivates them to convert.
Connect email, SMS, social, & more
Bring all your channels together, so you can always reach people with the most effective campaign.
Do more with your contact list
Tag, group, & segment your audience
Build your own way to divide up your contacts by their data, location, preferences, and more. Make sure that every segment is highly relevant and optimized for engagement.
Keep track of leads in our CRM
Use our built-in CRM feature to manage all your opportunities in one place. Our pipeline and deal workflow to follow customers across the entire journey.
Share the right events with the right people
Tailor every booking experience
Use your audience data to customize your emails, send personalized 1:1 messages, and offer unique discounts to take sales over the line.
A/B/C/D/E test your emails
It’s A/B testing, but now with up to five unique options. Get tangible data on which parts of your emails perform the best, so you can optimize your campaigns for clicks.
Eventbrite, Stripe, and membership integrations add the tools you need
Running event marketing means using a lot of different tools together. ActiveCampaign integrates with 900+ apps including Mindbody, Stripe, Ticket Tailor, Square, Zoom, and more.
Marketing Automation is the ticket to Billetto’s Growth
Advanced segmentation, personalization, and marketing automation drives a 53% open rate across Billetto’s email campaigns.
32
%
Cost savings after switching to ActiveCampaign
I would recommend ActiveCampaign because it is easy and quick to set up and use, even for people who don’t have extensive marketing experience. Also, the support team is not only there for technical issues, but also help with strategy development.
Make your entertainment business stand out
Use our marketing automation platform to grow your events and entertainment business today.
- Email automation
- Tracking & reporting
- Personalization
- Split testing
- Segmentation
- CRM & 1:1 email
- SMS campaigns
- Generative AI
- Drag-and-drop designer
- Forms & landing pages
- Conditional & predictive content
- AI-powered automation builder
Frequently Asked Questions
How does ActiveCampaign help event organizers reduce no-shows with automated reminders?
ActiveCampaign empowers event organizers to reduce no-shows by automating timely reminders through email and SMS. You can set up workflows that send personalized reminders before the event, ensuring attendees have all the information they need and stay engaged. This proactive approach keeps your event top-of-mind and helps maximize attendance without manual follow-up.
Which event management and ticketing tools can I integrate with ActiveCampaign?
ActiveCampaign integrates with a wide range of event management and ticketing tools, including Eventbrite, Ticket Tailor, Mindbody, Stripe, Square, and Zoom. With over 1,000 integrations available, you can connect your favorite booking, payment, and scheduling platforms to streamline your event operations and automate your marketing efforts.
Can I use ActiveCampaign to personalize event promotions for different audience segments?
Yes, ActiveCampaign enables you to personalize event promotions for different audience segments using advanced segmentation and dynamic content. You can tailor messages based on attendee interests, location, past engagement, or any custom data, ensuring each recipient receives the most relevant and motivating offer to drive conversions.
Can ActiveCampaign automate post-event follow-ups and feedback collection to boost positive reviews?
ActiveCampaign can fully automate post-event follow-ups and feedback collection by sending personalized thank-you emails and survey requests to attendees. This streamlined process encourages timely feedback and positive reviews, helping you build a strong reputation and gather insights for future events.
How does ActiveCampaign help small event businesses manage bookings and confirmations efficiently?
ActiveCampaign helps small event businesses manage bookings and confirmations by integrating with popular ticketing and scheduling tools, then automating confirmation emails, reminders, and updates. This reduces manual workload, ensures every attendee receives the right information, and keeps your operations running smoothly.
