Connect your favorite AI tool to ActiveCampaign

Transform how you work by securely connecting Claude, ChatGPT, and other AI tools directly to your marketing data. Check yesterday’s email stats, update contacts, or trigger automations – just by chatting with your favorite AI tool.

Claude has joined your marketing team

As the first marketing platform in Claude's official directory, ActiveCampaign makes it simple to connect your marketing data and get more done.

Top 10 Prompts

Once your AI tool is connected, try these proven prompts to start the conversation. You can also view the full list of capabilities offered, here.

  1. "What can the ActiveCampaign connector do?"
  2. "Identify my top-performing newsletters and find similar trending topics for my next email."
  3. "How did yesterday's campaign perform?"
  4. "How is my 'Welcome & Nurture Series' automation performing?"
  5. "List all of my tags, organized by category."
  6. "Review my tagging structure, identify any near-duplicate tags, and suggest improvements."
  7. "Create a 'VIP Customer' tag and a 'Meeting Notes' field."
  8. "Add 'Alice Chen' to my 'Meeting Follow-up' automation."
  9. "Pull details for 'Alice Chen', including her phone number."
  10. "Create a new contact for Devin Terry, devin@terry.com, and give him the tag '2025 Conference Lead'."

FAQs

  • How can I connect Claude or ChatGPT to my ActiveCampaign account?

    You can enable the ActiveCampaign connector in your Claude or ChatGPT account. Setup takes just a few clicks, and no coding is required. Get a step-by-step walkthrough in these help articles: How to Connect Claude and How to Connect ChatGPT

    • In Claude, navigate to Settings, select Connectors, browse for ActiveCampaign, and enter your unique Remote MCP URL from your ActiveCampaign Developer settings. 
    • For ChatGPT, enable Developer Mode in ChatGPT’s settings, create a new connector named ActiveCampaign, and paste your Remote MCP URL. Both integrations require a paid plan for the respective AI tool, and you’ll be guided through authentication to complete the connection.
  • What are the benefits of connecting my AI tool to ActiveCampaign?

    AI connectors let you interact with your ActiveCampaign marketing data directly from tools like Claude or ChatGPT, streamlining tasks such as checking campaign stats, updating contacts, and triggering automations through simple chat prompts. This integration reduces time spent switching between platforms and empowers you to act on insights faster, making your marketing more responsive and efficient. By leveraging AI connectors, you can automate repetitive tasks and focus on higher-impact strategy and creativity.

  • What is MCP (Model Context Protocol)?

    Model Context Protocol, or MCP”, is what makes connecting ActiveCampaign to your AI tool possible. MCP was created by Anthropic as a standard way for AI models to connect to external data sources and tools. Think of it like the technology behind your favorite integrations — it works behind the scenes so you don’t have to. No developer knowledge is required. Learn more about MCP.

  • Besides Claude and ChatGPT, what other AI tools can I connect ActiveCampaign to?

    The ActiveCampaign MCP Server is compatible with all MCP-compatible AI tools. Learn more by visiting ActiveCampaign’s MCP Server guide for developers. As long as the tool supports MCP integration, you can securely connect it to your ActiveCampaign account and unlock the same automation and data access benefits.

  • How does the Model Context Protocol enhance the capabilities of ActiveCampaign’s AI-native marketing software?

    MCP extends ActiveCampaign’s AI-native capabilities by letting you access and control your marketing data from within external AI tools, not just the ActiveCampaign platform. This means you can leverage AI-driven insights, automation, and personalization wherever you work, making your marketing more agile and responsive. It brings the power of ActiveCampaign’s autonomous marketing to your favorite AI workspace.

Help shape the future of ActiveCampaign's MCP Server

Once you've tried this connection, please complete this form to share any thoughts or feedback you have with the ActiveCampaign team.



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