A Simple Guide to Social Media Advertising (Plus Examples & Tips)

There are currently 4.62 billion social media users worldwide—over half of the world’s population. You can reach wider audiences...
1 week ago

What Does Effective Lead Tracking Look Like? 8 Best Practices

As marketers, we love generating new sales opportunities.  As salespeople, we love opening those conversations, and we especially love...
2 weeks ago

The Complete Guide to Lead Management

Many marketers tend to invest too much time and effort in top-of-funnel activities. It’s not that these aren’t important—you...
2 weeks ago

Top 8 Email Newsletter Software: Business Value, Features, and FAQs

Email newsletters are a marketing staple for many businesses. Whether sent monthly, weekly, or quarterly, they help nurture your...
2 weeks ago

Eye-Opening Black Friday Statistics and Trends for 2022

2022 turned out to be a bumpy ride for both businesses and consumers. As we approach another Black Friday,...
3 weeks ago

The Top 6 Christmas Marketing Campaign Ideas

Believe it or not, Christmas is just around the corner. That means marketing for Christmas is also just around...
4 weeks ago

8 Newsletter Design Best Practices to Follow in 2022

Let’s talk about the best practices of newsletter design and how you can apply them to reach your unique...
4 weeks ago

The 7 Types of Marketing Tools: How to Choose in 2022

There are endless marketing tools, from core technologies to very niche solutions, and it isn’t easy to know which...
4 weeks ago

Sales Techniques and Advice for Better B2B Sales

B2B sales aren’t easy. The competition is fierce, the market and customer demands are ever-changing, and customers are becoming...
1 month ago