Power more personal conversations with SMS marketing

Push updates, promotions, and reminders straight to any phone, anytime.

Free 14-day trial with email sign-up
Join over 150k customers. No credit card needed. Instant setup.
Example of an SMS rule added to an automation chain. A text message thread from a pizza restaurant accompanies the example.

Build stronger relationships with always-on, cross-channel campaigns

Add SMS campaigns to your omnichannel strategy for a truly always-on experience. When you combine our sophisticated SMS marketing features with our powerful automations, you can reach customers anytime, anywhere to foster connection and drive results.

Send the right texts to the right people

Just because you can send a message, doesn’t mean they’ll read it. It needs to be the right message at the right time. That’s where our segmentation tools come in.

  • Add tags

    Add tags to keep track of a contacts’ source, product preferences, status and more – then use the data to power timely and relevant messages.

  • Curate custom fields

    Build your own ways to organize contacts based on your data. Automatically update your custom fields with automations.

  • Build relevant groups

    Create segments to group contacts based on their tags, custom fields, and preferences.

  • Monitor and track behavior

    Trigger SMS messages based on the actions users take. Start automations with site and event tracking, or from one of our 900+ integrated apps. 

Extend your campaigns with SMS outreach

Check out some of the ways that you can use our SMS marketing tools to build more effective marketing campaigns.

  • Collect customer feedback

    Request feedback and reviews with personalized SMS nurtures.

    Automation flow demonstrating the ability to send a feedback text after a Zendesk ticket is closed.
  • Recover sales with 1:1 messages

    Send notifications and nudges when your prospect abandons their cart online. Tailor your message with relevant product info and stock alerts.

    An automation workflow demonstrating sending a text message triggered by cart abandonment.
  • Power your customer support

    Make it easier for your customers and guests to get relevant updates and support when they need it the most.

    Text message thread of a restaurant asking the recipient to confirm their reservation by replying yes.
  • Send personalized discounts

    Send out different coupons via SMS based on each contacts’ preferences, purchase history, and engagement.

    Text message thread reminding the customer the subscriber exclusive sale ends soon and enticing them with a discount code.

Email Marketing

Build, send, automate, and track personalized email marketing campaigns to grow your business.

Chain of automation events related to customer email engagement. The background image is a female-presenting professional with a bright yellow sweater.

Split Testing

Don’t just A/B test your campaigns: A/B/C/D/E test them. Compare the performance of up to 5 options and always pick the winning variation.

Two email alternatives shown side-by-side, representing how they are compared in ActiveCampaigns A/B and split testing features.


Sort and tag contacts and use your data to build more relevant user journeys for every customer.

A male-presenting person using a laptop, overlaid with a marketing automation that sends an 1:1 email when a contact interacts with an upsell campaign.

Automation Recipes

Save more time with our library of 900+ pre-built automations. We’ve put together ready-to-go workflows for every industry, so you can get up-and-running with powerful automations right away.

Static example of an email-related automation workflow where a Calendly meeting is scheduled, an email is sent, then branches based on if the meeting was attended.

Everything you need

Start building best-in-class SMS marketing campaigns today.

  • Transactional SMS
  • Personalization
  • 10DLC compliance
  • Shortcodes
  • Toll-free numbers
  • Texts from landlines
  • Call forwarding
  • Two-way messaging
  • 900+ integrations
  • Keyword responses
  • Messaging templates
  • Split testing

Ready to take ActiveCampaign for a spin?

Try it free for 14 days.

Free 14-day trial with email sign-up
Join over 150k customers. No credit card needed. Instant setup.