What’s new at ActiveCampaign

Active Intelligence 2.8

Campaigns you’d put your name on

Active Intelligence 2.8 starts from your brand, your best campaigns, and your voice, so every draft and automated sequence already looks like you built it.

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Memory that compounds every session

Active Intelligence remembers your rules so every session builds on the last instead of resetting to zero.

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  • Upload a doc, get a campaign

    Drop in a brief, or reference a past campaign. Active Intelligence reads it, extracts key messages, and builds from what you already wrote, not from a generic template.

  • Fix images without leaving the campaign

    Hover any image, describe the change, and Active Intelligence generates a high quality version on the spot. Swap directly from your content library or pull from a URL, all without leaving the campaign editor.

  • Small change, not a total rebuild

    Keep what works in your past campaign describe what you need to change and everything else stays intact.

  • Customize your AI experience

    Set your company voice, audience details, and strategic priorities once—then Active Intelligence remembers them forever. Every campaign, automation, and recommendation automatically reflects your brand guidelines. Configure custom instructions in minutes and watch your AI suggestions become instantly more relevant.

Active Intelligence connectors

Hyperpersonalize your campaigns with Connectors

Active Intelligence 2.8 builds campaigns from your brand, your templates, and your best-performing content, so the first draft already looks and sounds like you.  Connectors pull deeper context from across your tech stack–like Asana, Calendly, Google Ads, Stripe, Webflow and Wix to hyper-personalize your campaigns.

Learn how to set up the connectors

Contact import agent

Launch Campaigns Faster with Contact Import agent

Customers can upload a CSV or XLSX and let Active Intelligence handle the rest — mapping columns to existing fields, creating new custom fields where needed, and recommending lists and tags so contacts are campaign-ready on day one. No manual prep, no formatting errors

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Migration solution

Seamlessly Switch Platforms

The Migration Solution transforms the platform switching experience, working with our preferred partner and leveraging Active Intelligence to migrate your marketing assets from Mailchimp into ActiveCampaign, seamlessly and without the manual work.

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WhatsApp templates

Create WhatsApp templates more easily

Now, users can create and manage WhatsApp template messages directly in ActiveCampaign in a simpler way that aligns with Meta’s requirements. This makes it easier to build templates with a higher chance of approval and use them in campaigns and automations.

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