Marketing done for you, before you have to ask
Active Intelligence 3.0: Wavelength proactively watches over your account, handles the repeat work, and has your next move ready: all grounded in your context and history.
Find gaps in your marketing, and fix them instantly
Miss a send and people quietly stop paying attention. Active Intelligence spots gaps before they show up in your open rates — and drafts campaigns to fill them, based on what works.
Get External Intelligence from across your market
Active Intelligence tracks updates across your website, as well as what competitors are doing, and proactively builds new marketing touchpoints for you.
Set up a Scheduled Task once, and skip the morning routine
You used to open Active Intelligence every day, type the same prompt, and read through the output yourself. Now it runs on its own. Set up a Scheduled Task, and the insights land in your inbox.
Get new campaigns built for you, proactively
No more starting from scratch before every big sale. Active Intelligence spots upcoming moments and builds an entire campaign from your own account history.
Catch issues before they affect your results
Active Intelligence is constantly tracking how your marketing performs and adjusts campaigns for you to maximize your engagement.
Work from the platforms you already use, including ChatGPT & Claude
MCP connects your all tools, so you can use get the most out of all of them. Bring external apps like Stripe, Webflow, and more into ActiveCampaign, and use Claude or ChatGPT to manage your marketing.
WhatsApp Mobile App: Manage WhatsApp from anywhere, no desk required
Send, receive, and manage WhatsApp conversations right from your phone. Reply to customers, view images, and listen to voice notes — no desktop needed.
User Online/Offline: Route conversations only to teammates who can respond
Conversations used to land on empty desks. With User Online/Offline, users mark themselves available or away, so new conversations only go to whoever's actually online.
Campaigns you’d put your name on
Active Intelligence 2.8 starts from your brand, your best campaigns, and your voice, so every draft and automated sequence already looks like you built it.
Memory that compounds every session
Active Intelligence remembers your rules so every session builds on the last instead of resetting to zero.
Upload a doc, get a campaign
Drop in a brief, or reference a past campaign. Active Intelligence reads it, extracts key messages, and builds from what you already wrote, not from a generic template.
Fix images without leaving the campaign
Hover any image, describe the change, and Active Intelligence generates a high quality version on the spot. Swap directly from your content library or pull from a URL, all without leaving the campaign editor.
Small change, not a total rebuild
Keep what works in your past campaign describe what you need to change and everything else stays intact.
Customize your AI experience
Set your company voice, audience details, and strategic priorities once—then Active Intelligence remembers them forever. Every campaign, automation, and recommendation automatically reflects your brand guidelines. Configure custom instructions in minutes and watch your AI suggestions become instantly more relevant.
Hyperpersonalize your campaigns with Connectors
Connectors pull deeper context from across your tech stack – like Asana, Calendly, Google Ads, Stripe, Webflow, and Wix – to hyper-personalize your campaigns.
Launch Campaigns Faster with Contact Import agent
Customers can upload a CSV or XLSX and let Active Intelligence handle the rest — mapping columns to existing fields, creating new custom fields where needed, and recommending lists and tags so contacts are campaign-ready on day one. No manual prep, no formatting errors
Seamlessly Switch Platforms
The Migration Solution transforms the platform switching experience, working with our preferred partner and leveraging Active Intelligence to migrate your marketing assets from Mailchimp into ActiveCampaign, seamlessly and without the manual work.
Create WhatsApp templates more easily
Now, users can create and manage WhatsApp template messages directly in ActiveCampaign in a simpler way that aligns with Meta’s requirements. This makes it easier to build templates with a higher chance of approval and use them in campaigns and automations.
