What’s new at ActiveCampaign
Check out what's new and stay ahead with the latest tools to help you achieve more. Explore updates designed to help you save time and maximize your impact.
Active Intelligence, always by your side
Built to work alongside you, the Active Intelligence sidebar knows the full context of what you're working on, be it analyzing campaign performance, building automations, or reviewing reports, and can provide contextual insights and recommendations without interrupting your flow.

Effortlessly capture new prospects: Forms agent
Create and edit inline forms in seconds to convert website visitors into subscribers and grow your list.

Create meaningful connections: Personalization agent
Watch as Active Intelligence generates relevant content for each subscriber. Simply prompt “tailor this email with personalized tags for the recipient’s company, industry, and role in my weekly product newsletter” to make every message feel one-to-one, without the manual effort.

Turn ideas into outcomes: Goals agent
Turn “what if” into “what’s next”. Describe your objective in a prompt to create your measurable Business Goal. Watch Active Intelligence set up conversions and assets to lay out your path to success.

Define your ideal audience: Segments agent
Turn your ideal audience into precise segments with a single prompt. Build targeted groups to engage new customers or win back old ones, powering campaigns that achieve your goals.

Transform your vision into reality: Campaigns Agent
Create and optimize a full campaign from subject lines, copy, images, and more from a single idea to a launched campaign in record time.

Deliver more relevant experiences: Automations agent
Instantly generate multi-step nurture flows without the complex setup. Simply describe your goal to receive tailored automation suggestions. Watch Active Intelligence instantly build the entire customer journey and content for you to effortlessly guide customers from interest to action.

Get on-demand intelligence: Insights agent
Ask about your marketing performance and get instant insights and feedback on how to improve. Need to know “how do my open rates compare to industry standards for retail?” or “what content changes can I make to improve my most recent email campaign?” Just ask.

Connect your tools: The ActiveCampaign MCP Server
Connect AI tools like Claude and ChatGPT Desktop to your ActiveCampaign account. Manage contacts, analyze campaigns, and automate tasks through simple conversation with no coding or tab switching required.

We’d love to show you around
Sign up for a personalized demo today to see how ActiveCampaign drives business growth and to learn about limited time offers.
- Expand your customer base
- Deliver incredible customer experiences through our templates, resources, and tools
- Drive better person-person relationships with our CRM
- Automate your marketing
- Create a dashboard for your business including apps and integrations that are key to your success