Your Best Year Yet: ActiveCampaign Partner Highlights 2025

This year, ActiveCampaign transformed from a marketing automation platform into an autonomous marketing powerhouse—and our partners led the way. With Active Intelligence, WhatsApp capabilities, and enhanced partner tools, you delivered breakthrough results for clients while scaling your business. Here's how we grew together in 2025.

Throughout the whole of this year, we’ve built faster, shipped smarter, and listened to your thoughts. By doing so, our year in review is one to be proud of.

These numbers paint a picture of dedication to not only making you successful, but your clients too. We shipped 59 updates across the year—which averages out to one every week—because your marketing shouldn’t wait. With AI tools, your clients can reclaim 13 hours every week. That’s 700 hours a year, or roughly 4 months of full-time work back in their pocket. This is time they can invest in growing their business while you focus on delivering strategic value.

We expanded our product with intelligent WhatsApp messaging and Active Intelligence agents that work in the background, recommending best next steps based on real customer data. For partners, this means faster client onboarding, fewer support requests, and the ability to provide marketing optimizations at scale to help grow your agency business over time.

Our recent research also found some truly remarkable data on time-to-value:

• 88% say ActiveCampaign delivers value faster than competitors—helping you demonstrate ROI quickly and retain clients longer.
• Over two-thirds (67%) said they saw ROI within 6 months, with 83% seeing ROI within the first year
• 93% rank our deliverability rate as superior compared to the competition, with 94% reporting it as valuable to their business. Think of this as the extra competitive edge when pitching new clients.
• After implementing ActiveCampaign, 86% of customers report they can focus on more strategic marketing tasks, freeing them up to develop autonomous marketing strategies while AI handles routine tasks.

We've got a ton more in store for 2026, and as a partner, you'll be first to know. If you'd like to stay up-to-date with new capabilities to offer your clients, check out our What’s New page for the latest and greatest.

At the start of the year, marketing teams were drowning in complexity. Building a single automation meant clicking through dozens of conditions, analyzing campaign performance required digging through multiple reports, and creating audience segments demanded understanding complex if/then logic. The tools were powerful, but they took too much time to master.

In May, we introduced Active Intelligence, a system-wide intelligence engine powered by billions of data points and over a dozen specialized AI agents (and counting). It has since become available to resellers and their clients as of October 2025. For partners, this means delivering enterprise-grade results without enterprise-level hours. 

The conversational workspace lets you ask "How did this client's last campaign perform?" and get actionable insights instantly.

Type "Create a welcome series for new customers," and AI agents build complete automations in minutes. You set strategic goals in plain language; the system builds, adapts, and optimizes.

The agent ecosystem includes an abundance of AI agents designed to work together in lock step. To name a few, the AI Brand Kit agent instantly applies your business's brand identity across all content, the AI Suggested Segments agent identifies high-value customer segments you should target, the AI Campaign Builder agent generates, edits, and updates tailored campaigns from a single prompt, and Predictive Sending optimizes send times at the contact level to ensure your emails land when they'll drive the most engagement.

This means managing more clients without expanding your team, delivering sophisticated campaigns faster, and proving ROI with AI-backed recommendations.

Active Intelligence launched first to Pro and Enterprise tiers in May, then opened to all admin accounts on all plans in October 2025.

Early adopters reported:

• Up to 20% performance gains through autonomous marketing
• The ability to build campaigns 3x faster (in minutes instead of hours)

Beyond our flagship launches, 2025 brought dozens of improvements. In October, we revitalized the Partner Portal with modernized navigation, advanced filtering, significantly faster loading times, and holistic client views with essential data points consolidated into clear columns.

Why this matters for your business: When you're managing 20, 50, or 100+ client accounts, every click compounds. The old portal required navigating through multiple screens just to see basic client information—CNAME status, billing terms, and expiration dates. Now, everything you need appears in a single, scannable view. Apply multiple filters simultaneously to pinpoint exactly which clients need attention: accounts expiring next month, clients on specific plan types, or accounts approaching contact limits.

For agencies scaling operations, this translates to tangible efficiency gains. 

Save personal views for common queries you run daily. Access detailed billing information from a dedicated page without hunting through menus. Move through your client list at the speed your business demands, not the speed your tools allow. The result: hours saved weekly, faster client onboarding, and the ability to spot opportunities or issues across your entire portfolio instantly.

This wasn't just a visual refresh—it was a complete reimagining of how partners manage client relationships at scale.

And most excitingly, we brought Active Intelligence directly into the Partner Portal, giving you AI-powered assistance for managing client accounts. Ask questions about client performance, get recommendations for account optimization, and streamline your agency operations with conversational commands.

The new portal comes with major improvements, enabling performance tracking, marketing fund access, training, and direct team communication. This means that ActiveCampaign partners can manage dozens or hundreds of client accounts and find insights faster, make smarter decisions, and focus more of their time on growth.

The #1 most requested feature from your clients landed in September: SMS Inbox with two-way messaging. When someone texts back to your client's marketing message, it means they're engaged, asking questions, and showing intent to buy. Now your clients can actually respond—and you can help them turn those conversations into conversions.

The missing piece your clients needed:

SMS Inbox captures all replies to campaigns and automations in one central hub, transforming what was once a dead end into a live sales conversation. When your clients' prospects text back, they can qualify leads, answer questions, and provide support on the spot—moving contacts down the funnel in real time.

What makes it powerful for your clients:

• Never miss a revenue opportunity. Filtering, search, and AI Conversation Summaries keep your team on top of incoming messages without missing details or duplicating work
• Respond faster with AI. AI Reply Suggestions powered by your Brand Kit data, website content, and FAQs help your team handle routine responses instantly while focusing on high-value conversations
• Build relationships that last. Every text becomes a chance to deepen customer loyalty through timely, personalized interactions that increase lifetime value

How businesses are using it:

Businesses are turning SMS replies into revenue across the customer journey. When someone fills out a web form, companies text them immediately—and when prospects respond with questions, they're already in a real-time sales conversation moving toward conversion.

• Appointment-based businesses use the inbox to let customers confirm, reschedule, or ask questions instead of sending one-way reminders.
• Service teams address concerns and objections the moment they arise through text, eliminating friction before it becomes a deal-breaker.
• Event organizers engage personally with prospects who reply to invitations, driving higher registration and attendance through authentic two-way conversations.

This is a major upsell opportunity: SMS Inbox gives you a compelling reason to introduce SMS marketing to clients who haven't adopted it yet, or upgrade existing SMS users who've been asking for two-way capabilities. The ROI story is strong:

There’s often a disconnect between what marketers do day-to-day and the business outcomes they're trying to drive. You can see top-of-funnel metrics—opens, clicks, form fills—but connecting those activities to what actually matters at the bottom of the funnel? That's where things get murky.

Business Goals changes that. Now you can track the complete customer journey in one place. Link your campaigns, automations, and forms to specific business outcomes and watch how each piece contributes to hitting your targets in real time.

Here's where it gets powerful: Active Intelligence generates goals, custom conversions, and the supporting marketing assets you need—campaigns, automations, forms—in seconds. No more building everything from scratch or guessing which activities will move the needle.

When you're off track, AI recommends exactly what to adjust. When you're crushing it, you see precisely which tactics are working so you can scale them. The result? Less time interpreting data, more time executing strategies that deliver measurable business impact.

This year, we brought together a group of tech and agency partners for an in-person Partner Summit at our Chicago office. This wasn’t a one-way presentation—it was an intensive collaboration where partners shared honest feedback on our partner program, discussed challenges and opportunities, and had direct conversations with ActiveCampaign leadership about the future of our ecosystem.

The result? Real insights that shaped our 2025 roadmap and strengthened relationships between partners and our team. Your feedback on partner tools, support needs, and program structure directly influenced the Partner Portal refresh, Active Intelligence integration, and new partner resources we shipped throughout the year.

Our partners didn't just adopt new tools in 2025—they transformed how they deliver value to clients. From tripling community engagement to generating millions in revenue, here's how three partners leveraged ActiveCampaign to achieve breakthrough results.

Moonstone Marketing: Tripling a client community in months

Dana Thompson, founder of Moonstone Marketing, helps community-driven brands unlock sustainable growth through retention-first strategies.

The value for partners: Instead of chasing new leads, Dana's retention-focused approach proves that your clients' next customers are already in their community. Using ActiveCampaign's churn predictors, lifetime value tracking, and predictive sending, partners can deliver measurable ROI while focusing on sustainable growth rather than vanity metrics.

For one medical practice client stuck in a "black box" CRM for three years, moving to ActiveCampaign enabled event tracking and attribution reporting that completely transformed Dana's ability to prove marketing ROI. The result? The client immediately invested more in marketing because they finally understood where dollars were going.

How Typeform captures 500M+ responses annually with human-centric AI

Typeform transforms data collection by making forms people actually want to complete—capturing over 500 million responses annually across 150,000+ businesses. Dan Sandler, Global Head of Partnerships, calls the ActiveCampaign partnership an "anti-bloat solution" that reduces tech stack complexity rather than adding to it.

The value for partners: By pairing Typeform with ActiveCampaign, you can offer clients sophisticated data collection and marketing automation without the complexity. The bidirectional data flow means ActiveCampaign's customer information flows back to create smarter, more personalized form experiences—eliminating the fear factor around AI adoption while delivering measurable results.

"If platforms aren't using AI, they're gonna get lost in the clutter. And if you're not on board, you're gonna get lost in the world of autonomous everything," Sandler notes. The partnership proves that the best AI integrations don't add complexity—they remove it.

BlueLena drove $15M+ in reader revenue

BlueLena serves as the "back office for newsrooms," helping independent community news organizations build sustainable reader revenue models. Sam Bennett, VP of Operations, takes an elegantly simple approach: "To work with BlueLena is to adopt ActiveCampaign."

The impact: 

• Montana Free Press saw a 25% increase in reader revenue by targeting mid-level donors, generating $136,000 in new revenue that funded nearly 1,000 stories and enabled hiring a data journalist.
• Montclair Local achieved a 90% increase in recurring reader revenue, re-engaging lapsed donors and identifying high-value contributors.

The value for partners: BlueLena's success demonstrates how unlimited custom fields and sophisticated segmentation turn engagement into revenue. "When we're able to send a very custom campaign to a very clear, specific segment, and then all of a sudden we see that return, it sings," Sam explains. The partnership shows that advanced segmentation isn't just a feature—it's a revenue driver that helps clients serve their communities better.

And we can’t forget the integrations we’ve built with our partners! ActiveCampaign integrations have seen some impressive growth numbers this year:

• Make: 217% YoY account growth
• Acuity Scheduling: 426% YoY account growth
• LinkedIn Ads: 127% YoY account growth
• n8n: 283% YoY account growth

These numbers tell a clear story. When partners integrate with ActiveCampaign, your clients win. More connected tools mean more powerful workflows, better automation, and ultimately, stronger results for the businesses you serve.

This year, ActiveCampaign was recognized by industry leaders and customers alike, validating our commitment to making marketing autonomous and accessible for businesses of every size.

Where we stand out from the rest:

• We were recognized by G2 as a leader in 14 grids and earned 1,241 badges across all G2 reports in 2025
• Less than 1% of software companies make G2’s 2025 Best Software Awards list. ActiveCampaign made it with Top 50 and Top 100 badges across five categories, including Best Marketing Products, Best Global Software, and Highest Satisfaction.
• Earned six #1 placements on G2's Summer Momentum Grid
• In 2025, we placed #1 in 326 reports across all categories and company sizes.
• With over 14,000 reviews on G2 (+95% of them being 4 and 5 star), ActiveCampaign remains one of the most reviewed products on G2's software marketplace.
• ActiveCampaign is a top-rated tool on 9 Capterra shortlists, including CRM, Marketing Automation, Lead Generation, Lead Generation, Lead Management, Salesforce Automation, Sales Tracking, Campaign Management
• Top-rated email marketing software on TrustRadius (for the 8th consecutive year)
• Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Small Businesses 2025

With every feature we ship, we keep partners in mind. In 2025, your feedback shaped our roadmap:

• You asked for AI in the Partner Portal, and we integrated Active Intelligence for account management.
• You needed better client visibility, and we rebuilt the Partner Portal with advanced filtering and consolidated data views.
• You wanted to offer WhatsApp services, and we acquired Hilos and launched comprehensive WhatsApp Messaging.
• You needed AI tools your clients could actually use, and we launched Active Intelligence with 34+ specialized agents.

Your voice shapes our product. Through Partner Summit discussions, support conversations, and ongoing feedback, you're helping us build the future of marketing automation for agencies and their clients.

We’re always innovating and adding new features to our platform. If you’d like to be one of the first to try them out, you can sign up for our Early Access Program and play a crucial role in shaping the future of our product.

As we move forward, ActiveCampaign is shifting the marketing landscape by pioneering autonomous marketing. Standard marketing automation meant setting up workflows that respond to triggers—if X happens, then do Y. Autonomous marketing means setting goals and letting AI agents orchestrate everything to achieve them, adapting in real-time and continuously optimizing.

This isn't a distant future. It's happening now. Partners are delivering more sophisticated strategies with less manual execution, managing more clients without expanding teams, and proving ROI faster than ever.

The partners who thrive in 2026 won't be the ones working harder—they'll be the ones working smarter with autonomous marketing.

Join The Autonomous Marketer community for data-driven insights on autonomous marketing trends, real stories from marketers building AI-powered workflows and achieving breakthrough results, practical strategies to leapfrog your competition, and early access to thought leadership and research.

And if you can’t wait, there’s plenty you can discover now. Join our 4-part webinar series where you’ll not only learn about autonomous marketing, but also how to implement it and build workflows of your own that save you time and money. We bring in real marketers who are experimenting with autonomous marketing and seeing big results.

Plus, take our free mini-course that dives into how you can audit your current workflows and gives you the tools and strategies you need to set autonomous marketing into action. This isn’t fluff; it’s real step-by-step processes that help you take the first step into autonomy.

2026 is already shaping up to be our most ambitious year yet. We're doubling down on AI innovation—expanding our agent ecosystem and deepening the insights, recommendations, and automated actions that help you scale your business. Expect continued Partner Portal enhancements that make managing client accounts even more efficient, plus expanded program offerings designed to set your agency up for success.

From advanced training resources to new revenue opportunities, we're building the tools and support you need to thrive in the autonomous marketing era. Stay tuned—the best is yet to come.

To every partner who trusted us this year, shared feedback at Partner Summit, pushed boundaries with our platform, and delivered exceptional results for clients—thank you.

Your success drives everything we build. Your challenges inspire our innovation. Your feedback shapes our roadmap. Your client wins prove that autonomous marketing isn't hype—it's the new reality.

In 2025, we shipped more features, launched more AI agents, earned more recognition, and helped more businesses grow than ever before. And we're just getting started.

Here's to a year of growth, innovation, and partnerships that drive real results.

The ActiveCampaign Partner Team