Turn WhatsApp Chaos Into Revenue

Survey results are in: WhatsApp customers report slashed WhatsApp follow-up times (the majority by 50%+) after implementing ActiveCampaign

For many businesses, WhatsApp is more than a messaging app—it’s an essential tool for building customer relationships and scaling growth. But unmanaged chats, manual workflows, and inconsistent follow-ups can result in leaky funnels and wasted resources.

Our survey of 100+ ActiveCampaign WhatsApp Messaging customers reveals how our solution helped them improve their lead engagement rate by 66% and achieve positive ROI in the first 12 months. Read more about our research below.

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Make WhatsApp your lead generator

Download the report to see how ActiveCampaign can transform your WhatsApp operations or explore our WhatsApp Messaging solution to learn more.

What you’ll learn in the report

See how customers report that they are accelerating ROI and reclaiming their workweek with WhatsApp Messaging. From faster time-to-value to improved response times, survey respondents say they're saving 5+ hours weekly on key tasks while delivering better WhatsApp experiences.

94%
of customers report time-to-value within 12 months
82%
of customers improved WhatsApp response times

Increase response times
Since implementing WhatsApp Messaging, customers experienced a 66% increase in lead follow-ups while 82% reduced their response times.
Scale personalized experiences
With WhatsApp Messaging Flows, transform prospects into customers and automate your sales and marketing flows.
Never miss conversations
Organize chats, assign responders, and ensure no conversation is left behind while saving an average of 5 hours a week on follow-ups.

Hear from your peers

See why leading businesses and marketers trust ActiveCampaign WhatsApp Messaging to drive real results.

“We have complete visibility into what’s happening.”
“Before implementing ActiveCampaign WhatsApp Messaging, we managed conversations through WhatsApp Business. With WhatsApp Messaging, we were able to centralize attention, better distribute conversations within the team, and above all, begin measuring [key metrics]. Today we can have complete visibility into what’s happening in real-time, make data-driven decisions, and follow up on each interaction.”
— Merari Guerra Hernández, Sofia
“We recovered 80% of uncompleted requests.”
"With our Andrea chatbot created with ActiveCampaign, we recovered 80% of uncompleted requests and increased the delivery of authentication messages by 99%. In addition, we managed to resolve customer questions 30% faster and, best of all, to have a complete analysis of every customer contact."
—Paul Viveros, Kredi
“Transformed the way we interact with our audience.”
"Since its launch, WhatsApp Messaging has transformed the way we interact with our audience. It has allowed us to create a closer and more genuine connection with our customers in real-time, expanding our visibility and improving loyalty. It's an agile and dynamic platform that has revitalized our digital strategy."
— Respondent, Higher Education

About our research

This survey was conducted by ActiveCampaign in coordination with UserEvidence between July 24 and August 14, 2025.

We surveyed 100+ ActiveCampaign WhatsApp Messaging customers with accounts that have been active for at least 45 days. This survey was conducted online in English, Spanish, and Portuguese and survey participants received a $30 USD gift card upon completion. In the reporting, weighted averages were calculated based on survey responses. Results may vary.

Turn WhatsApp Chaos Into Revenue

Make WhatsApp your lead generator

What you’ll learn in the report

Increase response times

Scale personalized experiences

Never miss conversations

Hear from your peers

“We have complete visibility into what’s happening.”

“We recovered 80% of uncompleted requests.”

“Transformed the way we interact with our audience.”

About our research

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