ActiveCampaign is recognized as a Leader in the 2025 IDC MarketScape for AI-Enabled Marketing Platforms for Small Businesses.
Discover how the ActiveCampaign platform helps 180,000+ companies automate emails, SMS, and WhatsApp marketing campaigns, leveraging AI to personalize, segment, and deliver customer experiences–all through a user-friendly interface.
Following a rigorous assessment of 8 marketing technology vendors in our industry, the IDC MarketScape named ActiveCampaign a Leader in AI-Enabled Marketing Platforms for Small Businesses.
According to the report, “Small to medium-sized businesses seeking intelligent marketing automation solutions and the marketing agencies that serve them will benefit most from ActiveCampaign. ActiveCampaign is particularly well-suited for companies in agency/consulting, education/content creation, ecommerce/retail, SaaS/technology, and healthcare industries needing cross-channel campaign capabilities with AI-driven personalization, campaign creation, and reporting. Organizations with limited technical resources will appreciate the platform's user-friendly interface and comprehensive onboarding support.”
According to IDC, small to medium-sized businesses seeking intelligent marketing automation solutions – and the marketing agencies that serve them – will benefit most from ActiveCampaign.
ActiveCampaign was named a Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Small Businesses 2025 Vendor Assessment. The report noted ActiveCampaign's "powerful AI-driven personalization enables multichannel campaigns and advanced automations across email, SMS, and additional channels."
Active Intelligence works behind the scenes to deliver personalized marketing at scale, leveraging smart AI agents tailored to your needs.
This means less ‘busywork’ for you, and more impact resulting from your campaigns, like driving higher click-through rates, improving customer lifetime value, and boosting repeat purchases.
Build and launch powerful campaigns with unique AI-driven suggestions and automated messaging, giving you more time to focus on what matters.
AI-Suggested Segments and Predictive Sending analyze your customer data, identifying high-value opportunities and optimizing timing – turning insights into action without manual analysis.
ActiveCampaign empowers your growth from day one. We ensure your success with:
Free, personalized onboarding: A live 1:1 session tailored just for you.
Seamless data migration: Complimentary transfer of existing emails, forms, automations, and more.
Comprehensive learning hub: Access an expansive library of educational resources, exclusive learning events, and a customer community.
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
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