We have some exciting news to share: ActiveCampaign has been named among G2's 2026 Best Software Award winners — one of the most respected recognitions in the software industry.
When 95% of your 14,000+ customer reviews are 4 or 5 stars, recognition follows. ActiveCampaign has earned spots on seven of G2's 2026 Best Software Award lists. This is validation that comes directly from the customers using our platform every day to grow their businesses. Here’s where we landed:
- Top 50 Best Marketing and Digital Advertising Software Products
- Top 50 Best Sales Software Products
- Top 50 Best Commerce Software Products
- Top 50 Best Content Management Products
- Top 100 Best Software Products
- Top 100 Best Global Software Companies
- Top 100 Highest Customer Satisfaction Products
Why it matters
G2's awards aren't decided by industry analysts or internal committees. They're based entirely on authentic reviews from real users across G2's platform, which reaches over 100 million software buyers annually. Of the 150,000+ software vendors evaluated, less than 1% make these lists.
“As buyers increasingly shift to AI-driven research to discover software solutions, being recommended in the ‘answer moment’ must be earned with credible proof,” said Godard Abel, co-founder and CEO at G2.
“Our Best Software Awards are grounded in trusted data from authentic customer reviews. They not only give buyers an objective, reliable guide to the products that help teams do their best work, but they’re also the proof AI search platforms rely on when sourcing answers. Congratulations to this year’s winners, including ActiveCampaign. Earning a spot on these lists signals real customer impact.”
What customers are saying
The breadth of categories we’ve earned awards for, spanning marketing, sales, ecommerce, and content, reflects something we consistently hear from customers: ActiveCampaign isn't a single-use tool. It grows with the businesses using it. With over 14,000 reviews on G2, 95% of which are 4 or 5 stars, this recognition reflects what thousands of marketers, agencies, and business owners experience on the platform every day.
ActiveCampaign strikes a rare balance between power and usability. The automation builder is the standout. It lets you design highly personalized, behavior-based journeys without needing a developer. You can move far beyond basic drip campaigns and build logic that actually reflects how prospects and customers behave in the real world.
ActiveCampaign is the lifeblood of my business. Without it, my marketing efforts would not be nearly as successful and I would not be able to message my program prospects with relevant information on a timely basis. And Active Intelligence is like having a market researcher, copywriter, graphic designer, and consultant on my marketing team.
Built on momentum
This recognition comes as ActiveCampaign continues to expand what's possible with Active Intelligence—the AI layer that builds campaigns from prompts, optimizes performance automatically, and delivers results you can measure.
Our goal has always been to give businesses of every size access to the kind of sophisticated marketing automation that used to require an enterprise budget. The fact that customers across all segments are reflecting that in their reviews tells us we're on the right track.
