ActiveCampaign helps businesses automate marketing, manage customer relationships, and drive real results. G2’s Winter 2026 reports highlight how our platform delivers value across industries and teams.
This season, ActiveCampaign earned 310 new G2 badges, ranked #1 in 63 reports, and achieved Top 3 placement in 192 reports. These recognitions reflect the experiences of thousands of customers who rely on ActiveCampaign every day.
G2 Recognition Highlights:
These are just a few of the badges G2 recognized us for this season:
- Fastest Implementation
- Highest User Adoption
- Best Estimated ROI
- Best Results
- Easiest Admin
- Easiest to Use
Leading Across 14 Categories:
ActiveCampaign was also recognized as a leader in 14 key categories in G2’s Winter 2026 reports:
- Marketing Automation
- Online Form Builder
- Email Template Builder
- Pop-up Builder
- Conversational Marketing
- E-Commerce Personalization
- Landing Page Builder
- WhatsApp Marketing
- Lead Scoring
- CRM
- Sales Engagement
- Attribution
- Social Media Advertising
- E-Commerce
These rankings reflect the tools and experiences our customers rely on to grow their businesses. From automating marketing workflows and improving email performance to personalizing e-commerce experiences and engaging customers via WhatsApp, our customers’ stories guide everything we build.
G2’s recognition validates what we see every day: businesses using ActiveCampaign are achieving faster implementation, higher adoption, better ROI, and meaningful results across their teams. Here is some of what our customers had to say:
“As the CMO of a privately owned interior design brand, I value tools that allow a small in-house team like ours to perform like a large global brand. ActiveCampaign strikes that rare balance between sophistication and simplicity. It’s intuitive, beautifully organized, and gives our team real confidence in managing our CRM, email automation, and sales pipeline—all without needing a dedicated tech department.” - Jennifer B., CMO, Mid-Market
“I absolutely love ActiveCampaign! It’s a powerful and comprehensive tool that is also straightforward to use and easy to learn. One of my favorite features is the robust automations and app integrations… The interface is very user-friendly as well. We’re able to get new employees set up and working quickly with pipelines, deal cards, and contact pages. Our team is in here DAILY - from customer service, sales to client managers - this is how we track all data from lead to customer.” - Scarlett M., Digital Project Manager, SMB
“ActiveCampaign is helping me solve the challenge of staying consistent with client communication while running a busy business. Before, I had to manually manage follow-ups and outreach, which often meant things slipped through the cracks. Now, with automations and integrated workflows, I can keep clients engaged without spending hours each week chasing tasks.” - Sheldon V., Founder, SMB
Celebrating Our Customers
These accomplishments wouldn’t be possible without the thousands of customers who share their stories and feedback. Your experiences inspire our teams to innovate and continuously raise the bar. Thank you!

