- New product emails
- Company update emails
- Sale announcement emails (Black Friday, hello)
- Special discount emails
- Blog emails
- Newsletter emails
- How to create Thanksgiving emails that will convert
- How to actually send your plethora of emails (hint: automate them, unless you’d like to spend countless hours sending them manually…)
How to create Thanksgiving emails that convert
Opening an email and clicking in an email are two different actions. Beyond that, you want to see people actually clicking within the email and converting. Converting is not just a sales concept. It could mean going to a specific landing page on your website, download content, subscribing to a blog, or shopping a product page. During these different seasonal holidays and events, there is an opportunity to set up multiple automations and communicate regularly with your audience. But, there are some things to keep in mind when creating emails for those automations. There are 3 main focuses to consider when creating emails: subject lines, design, and writing.- Subject Lines
- Writing
- Design
Best practices for Thanksgiving email subject lines
The subject line is the crème de la crème of any email campaign. It’s the first impression and the last impression and for conversions’ sake, they have to be good ones. So, what makes a good one? Here’s a couple good examples.“We’re thankful for you, so enjoy 50% off.”
“Last chance to order in time for Thanksgiving!”
The rule of thumb for most subject lines is to keep them short and sweet. But around Thanksgiving when everyone is receiving hundreds of similar offer emails, consider the following 5 tips:- Make it short
- Make it relevant
- Make it personal
- Make it curious
- Make it urgent
They’re definitely going to make a nice chunk of change off me with this subject line.
How does it accomplish all 5? It’s short. It’s relevant to the time of year (I’m as thankful for William Sonoma as they are for me). It speaks directly and personally to me. The ellipses at the end sparks curiosity as to what’s inside. The small use of capitalization creates more urgency to open (Note- use CAPS sparingly!). All of that in one line! Following these subject line rules will give your emails a much better chance of being opened, clicked, and converted.Best practices for email writing
It can be the easiest thing in the world to get caught up in fun ideas or themes when you’re crafting an email, especially around the holidays. There are ample opportunities to get creative, and you should! But when writing, always remain true to your brand. Don’t get caught up in only the fun themes of “Thanksgiving.” It’s easy to look at what competitors are using for email copy or ideas for their brands and want to follow suit for your own. If it worked for them it will work for you, right? Not necessarily. For the sake of your Thanksgiving email marketing success, make sure every campaign decision you make is staying in your brand’s voice and goals. With that reminder, here comes another one. And it’s one you’ve already heard us say before. Keeping content simple. This is so important for emails. Keep the language simple. Keep the text style short and simple. Most people are not fluent in robot, so talk to your customers like humans. Also, don’t overwhelm every email with a lengthy blog’s worth of text.Relevant to the season and relevant to their main product: A good night’s sleep.
Don’t try to cover every topic or send everything to every customer. Do what makes sense for your business and your recipients. Interested in another way to keep Thanksgiving emails simple? Look no further than AC email templates and automations.Best practices for email design
Making Thanksgiving dinner and a Thanksgiving marketing plan is already a lot of work. Let templates (and automations) take the labor out of reaching your customers. Using ready-made templates in your EMD platform could leave time for making an extra pumpkin pie! ActiveCampaign templates make it so easy you could even make two extra pies. Gone are the tedious days of creating full emails from scratch. ActiveCampaign has templates at the ready with a drag-and-drop builder that helps you create beautiful email designs that are just waiting for your great content to fill them. Whether you end up using a pre-made template or not, here are a few things to keep in mind when designing your emails.About 3 in 5 consumers check their email on the go (mobile) and 75% of say they use their smartphones most often to check email. – Fluent “The Inbox report, Consumer perceptions of email” (2018)
- Design for all devices. Mobile phones, tablets, laptops, Apple watches. Whatever the device, make sure your emails are compatible with it. In this, you’ll need to configure text as well as images.
- Highlight a call-to-action. Make it short, sweet and prominent. Did you know that content placed above the fold will receive 84% more attention than content further down an email? Call them to your action early and at the top.
- Don’t use illegible fonts. For someone reading an email on a computer screen, script or other fancier fonts are annoying to read. For someone reading on mobile, it’s near impossible. While you’re keeping the actual content simple, extend the same practice to fonts.
Why and how should you automate your Thanksgiving emails?
The better question is really, “why wouldn’t you automate your Thanksgiving emails?” And we’ll explain. Even outside of a busy holiday time, automations take the labor out of communications. They allow you to focus on other parts of your business. It’s basically like free hired help during the busiest time of the year. Already sounding good? Awesome. Want to know more? You’re in the right place. Say, for example, that you’re a company that sells a meal service subscription. During the holiday season, you might be sending out emails with extra promotional discounts on your subscription, a weekly holiday recipe newsletter, a limited time holiday meal plan, a charitable giving update, and Thanksgiving-themed blogs. Plus all of your regular emails. These could be cart abandonment, order reminders, suggested meals, or other messages. That’s a lot of emails. Fortunately, automations can help.A peek at a time-saving automation.
Within an automation, you can map out each campaign clearly. You can send the right emails to the right lists of contacts. You can set conditions and triggers to have them go out at the right times. Basically, you can control an entire campaign in one automation without having to put in a ton of manual hours. So, what types of automations might you set up for Thanksgiving and holiday campaigns? A few suggestions…- Black Friday reminders
- Rewarding your most loyal and VIP customers in time for big events.
- Onboarding new customers
- Abandon cart emails (especially important during Black Friday).
- Seasonal content campaigns (like a weekly featured Thanksgiving recipe)