Ever wonder how successful franchise marketers handle all their locations and keep their messaging locally relevant? We did too.
So we surveyed 250+ franchise professionals spanning from single-location operators to networks with dozens of locations to uncover the strategies and challenges shaping franchise marketing today.
Download our study and get a complete picture of what drives marketing success in the franchise industry.
We found that most marketers spend 11+ hours weekly on marketing activities. Discover the tasks that consume most of their time.
Find out how much time automation can save on campaign creation and why 98% of respondents prioritize personalization above anything else.
See why 72% of marketers include product promotions in their email campaigns and the top types of email content that drive the highest ROI. Plus, the metrics that matter most.
This franchise marketing survey was conducted by ActiveCampaign HQ in coordination with Omniscient Digital. Omniscient conducted the survey in November 2024, drawing from a field of 250 franchise marketers, franchise location operators, and corporate franchise executives.
Respondents provided a wealth of information and experience from every facet of the franchise industry, from freelance marketers and independent owner-operators to mid- and C-level executives at corporate franchise businesses.
