Posts about Email Marketing

Reading a bad email newsletter is a lot like reading a bad review.  Cringeworthy copy? Check.  Feel like hugging...

Picture the scene. You spend hours working on a perfectly-crafted marketing email. You go back and forth, deleting a...

If you hope to grow your business, you need new customers, and one of the best ways to get...

The average business sends 26.8 marketing emails to their lists every week. And plenty of those emails are landing...

Congratulations! You’ve done the hard work of vetting, testing, trialing, convincing stakeholders and more to get to the point...

Have your email campaigns been underperforming lately? Some simple changes to your email marketing strategy could take you from...

You don’t need to look too far back to find a time when marketing automation was reserved for large...

The effectiveness of your marketing campaigns should never be left to chance. Once you click the “Send Now” button...

Email clients are increasingly sensitive about which messages successfully land in the inbox. Because of this trend, proactively monitoring your...