Turn social & ad data into campaign revenue

Seamlessly connect your favorite social media and advertising platforms, including Facebook, Google Ads, TikTok, and LinkedIn. Bring your customer data into one place, and create more personalized, timely, and effective marketing.

When your channels work together, your strategy works harder

Get more from every marketing platform and manage your leads in one place. ActiveCampaign lets you connect your data across campaigns and platforms, including email, SMS, social media, and ad tools.

  • Finally sync your ads and emails

    Track customer actions across your paid ad campaigns, and use the data to automate and refine your contact list, segments, and campaigns.

  • Create more targeted outreach 

    Get insights that make sure you’re always highlighting the most relevant products and reaching out with the right messages.

  • Optimize your ad spend

    Personalize your campaigns to maximize relevance and engagement. Spend less and win more with targeted paid content.

  • Offer personalized discounts

    Convert organic and paid audiences by offering them unique discounts and promotions based on their preferences.

WELCOME EMAILS

Go from top of mind to top of their inbox 

Make a great first impression. Instantly welcome and engage prospects with an email right when they opt-in through a social media or Google ad, helping you win more customers.

AUDIENCE MANAGEMENT

Keep every channel in sync

Skip the manual audience management. ActiveCampaign helps you create a cohesive experience across all your channels, including your social ads. ActiveCampaign automations can start, stop, and tailor ads based on actions that each contact takes, so the next message they see from you is even more relevant.

Get more from your paid advertising

No matter which ad platform you use, our flexible platform lets you connect your campaigns and start getting the most out of every channel.

  • Google Ads

    Expand your customer journeys and campaigns across Google Search, Gmail, YouTube, and Display ads.

  • Facebook Ads

    Integrate forms into your Facebook and Instagram ads that instantly sync with your CRM, making it simple for leads to submit their contact information.

  • LinkedIn Ads

    Use Custom Objects to see customer actions and track deals as they move through your CRM.

  • TikTok Ads

    Sync leads to ActiveCampaign when they submit a form, and send important conversion data back to TikTok Ads to improve your campaigns.

  • Facebook Custom Audiences

    Build automations that add contacts from your prospective customer list in ActiveCampaign to a Facebook Custom Audience, so you can target them via Facebook ads.

  • Google Ads Lead Sync & Customer Match

    Update your contact list whenever customers or prospects submit a Google Ads lead form. Find new prospects similar to your customers with Google Ads Customer Match.

Connect all the platforms you use every day

With over 1,000 app integrations to choose from, we have a way to bring in data from every platform you use–no matter how niche.

FAQs

Frequently asked questions

  • How do Google Ads and ActiveCampaign work together?

    Connecting Google Ads with ActiveCampaign’s CRM and marketing automation helps businesses streamline operations, save time, and refocus efforts on revenue generation.

    This integration automates the end-to-end process of dynamic lead capture and personalized campaign management — all within a single platform. Now you can expand your customer journeys and campaigns across Google Search, Gmail, YouTube, and Display ads.

  • What can I do with ActiveCampaign and LinkedIn Ads?

    By syncing leads captured through LinkedIn Ads directly into ActiveCampaign, you can immediately initiate personalized follow-up campaigns and nurture prospects effectively. That includes:

    • Responding promptly to new leads captured through Sponsored and Organic Lead Gen Forms by triggering automated email sequences or assigning them to your sales team.
    • Leveraging ActiveCampaign’s powerful automation capabilities to trigger personalized workflows based on lead actions, nurturing prospects through every stage of the customer journey
    • Seamlessly managing your leads within ActiveCampaign’s intuitive interface. ActiveCampaign lets you organize, segment, and prioritize leads to optimize your marketing strategies, so you can better understand your audience and tailor your messaging for maximum engagement.
  • How does lead generation with Facebook ads work on ActiveCampaign?

    Integrating Facebook ads with ActiveCampaign helps you manage all your customer data in one place. While scrolling Instagram or Facebook, people can simply tap your ad and a form pops up—it’s already pre-populated with their contact information and ready to be sent directly to you. With just a few taps, they can get the information they want, and you generate a qualified lead for your business directly into your CRM. That means your sales and marketing teams can take immediate action nurturing them through all of your channels, campaigns, and automations.

  • What are the benefits of integrating TikTok ads with ActiveCampaign?

    TikTok Lead Generation allows you to effortlessly capture leads from an engaged audience on TikTok. This integration enables TikTok advertisers to transfer leads to ActiveCampaign right when they submit a form, ensuring timely and personalized follow-up. 

    Here’s how:

    • Automated Lead Capture: Automatically sync contacts to ActiveCampaign when someone submits your Instant Form on TikTok.
    • Personalized Follow-Up: Connect with your leads with meaningful information based on the form they submitted and any details they shared about their interest in your business.
    • Enhanced Lead Management: Keep track of engagement across multiple channels, celebrate highly engaged leads, and follow up across different channels within automated workflows.
    • Optimized Conversion Tracking: Monitor the performance of your contacts in ActiveCampaign and send important conversion data back to TikTok Ads to improve your advertising operations in the future.

Ready to take ActiveCampaign for a spin?

Try it free for 14 days.

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