Make WhatsApp chats that automatically convert leads, guide new customers, answer questions, and handle repetitive work. Then pass the data to your email, marketing automation, and other tools so everything is in one place.
As a BSP, we empower you to make the most of WhatsApp with official WhatsApp Business Platform accounts and hands-on support.
We’re here to guide you throughout the process: from getting your business verification tick, to building powerful workflows that make the most of conversational messaging. We take on all the complexity for you, so you can dive in and start building automated WhatsApp experiences right away.
You might know WhatsApp as the world’s most popular messaging platform. But with the WhatsApp Business API, it becomes a professional conversational marketing channel to connect with your audience.
With the WhatsApp Business API, ActiveCampaign lets you run the same sophisticated automations you'd expect from email, but entirely within WhatsApp. Create and personalize messages, build templates, automate responses, track every message from a shared inbox, and connect your apps. And best of all, it’s easy to set up and connect.
ActiveCampaign WhatsApp Messaging’s automation lets you build segmented flows that follow up to collect more information, qualify leads, and give people the answers they need. By the time your team talks to them yourself, they’re already qualified and ready to buy.
Automate chatbots and workflows to collect information and assign messages to the right team member with Flows.
Organize conversation threads and improve response times with a unified team Inbox equipped with search and filters.
Start with Templates and personalize your content using variables. Customize it with images, videos, PDFs, or buttons.
Send bulk messages to contacts with Broadcast Campaigns and monitor performance with detailed reporting.
Never lose a conversation. Organize your chats, assign labels to contacts, and filter the threads you need to save time with our two-way, shared team inbox. See when each message was sent, and who sent it–including whether it was a user or an automation.
Effortlessly switch between automated and manual chats with just one click. Collaborate between multiple responders and teams. Reply on your own or select a pre-approved template to make sure every user gets the right message every time.
ActiveCampaign lets you manage all your channels in one platform. That means you can trigger WhatsApp flows from ActiveCampaign automations, use the information you collect from WhatsApp to personalize emails, and connect all your integrations to segment across every channel you use in your marketing.
Keep your CRM up to date by capturing customer responses in real time. Automatically profile your contacts and save that information directly to your CRM. Every new insight is instantly available for segmentation, personalization, and smarter marketing, all without manual data entry. Save time and let your team focus on what matters most: building better customer relationships.
Learn more about ActiveCampaign’s unique approach to WhatsApp automation.
With WhatsApp Messaging, you will be able to create powerful experiences for your customers within the WhatsApp platform. It lets you automate, personalize, and track conversations in WhatsApp so you can add another channel to your marketing strategy–either standalone or from the same platform you use for your email, SMS, social media, and CRM initiatives.
Yes! With broadcast messaging, you can send promotional WhatsApp messages to any segment of your contact list, with added personalization options to improve your engagement.
Of course. Like the rest of our platform, our WhatsApp Messaging feature has 1,000+ integrated apps available, including popular tools like Facebook, Shopify, WordPress, and Square.
Visit our integrations page to get a full list of all available integrations, and see how you can effortlessly connect the apps your business uses.
ActiveCampaign’s WhatsApp Messaging lets you build automated chat flows that can qualify leads, answer common questions, and guide customers through their journey—all within WhatsApp. These automations handle repetitive tasks, collect data, and route conversations to the right team member when needed, freeing your team to focus on high-value interactions. Every conversation is tracked and can trigger actions across your marketing and sales channels, ensuring a seamless, efficient experience for both your team and your customers.
ActiveCampaign streamlines WhatsApp marketing by letting you build automated workflows that trigger messages based on customer behaviors—like cart abandonment, onboarding milestones, or re-engagement needs. You can also run broadcast campaigns with automated outbound flows, ensuring you reach customers at exactly the right moment whenever a marketing action is needed. And because WhatsApp works alongside email, SMS, and social channels in the same platform, every campaign stays coordinated, consistent, and designed for maximum impact.
ActiveCampaign offers several features to help segment and qualify leads through WhatsApp:
By leveraging these features, businesses can efficiently segment and qualify leads, ensuring that sales teams focus on the most promising prospects.
Yes! You can now refer any clients who are interested in WhatsApp Messaging. It’s fully available for referral partners, and your clients can get started right away. For now, WhatsApp is available for referrals only.
We’re actively working with Meta to enable WhatsApp reselling for ActiveCampaign partners, and as soon as we have updates, we’ll share next steps. For now, WhatsApp is available for referrals only.
A BSP is a company authorized by Meta to provide businesses with access to the WhatsApp Business Platform, including setup, compliance, and integration support for messaging at scale.
Yes, we’re an official BSP, which means we can help you connect to the WhatsApp Business Platform and start messaging your customers quickly and reliably.
We take care of the setup, compliance, and technical infrastructure so you can focus on creating great customer experiences. You’ll also get expert guidance, insights, and scalable tools tailored to your needs.
The WhatsApp Business App is free to use, and designed for small businesses to chat manually. It is not built or designed for automation, and you cannot automate messages under the terms of services.
The WhatsApp Business API, available through a BSP like ActiveCampaign, is designed for professional use cases and powerful automated workflows. It lets you automate messages, integrate with your CRM, manage customer conversations across teams, and build powerful workflows tailored to your business.
Try it free for 14 days.
