The 5 Best Pipedrive Alternatives for 2024

Pipedrive is a popular CRM solution known for its easy-to-use interface and robust sales pipeline management tools. Its features enable businesses to track interactions and transactions efficiently, improving sales efficiency. However, depending on your company’s unique needs and scale, other alternatives offer better functionality, affordability, or integration options.

Here are five alternatives to Pipedrive:

ActiveCampaign – Best for email marketing and automation 

ActiveCampaign is a powerful email marketing and automation platform that offers a range of core strengths, making it an excellent alternative to Pipedrive for email marketing and automation needs. 

Here’s why:

Best features

  • ActiveCampaign’s standout feature is its robust automation capabilities. It provides a visual automation builder that allows users to create complex, personalized email workflows effortlessly. With features like conditional logic, split testing, and dynamic content, ActiveCampaign enables businesses to deliver highly targeted and relevant email campaigns, improving engagement and conversions.


  • Advanced segmentation: ActiveCampaign allows you to segment your audience based on various criteria, such as demographics, behavior, and interactions. This enables precise targeting and tailored messaging, resulting in higher response rates.
  • Email personalization: The platform offers extensive personalization options, allowing you to dynamically insert contact information, preferences, and custom fields into your emails. This level of personalization helps to create a more personalized and engaging experience for recipients.
  • Integrations and third-party apps: ActiveCampaign integrates with numerous third-party apps and services, including popular CRMs, eCommerce platforms, and lead generation tools. This seamless integration ecosystem enhances your marketing automation capabilities and streamlines your workflow.


  • Learning curve: ActiveCampaign’s advanced features may have a slight learning curve for beginners, requiring some time to fully grasp the platform’s capabilities.

Let’s compare ActiveCampaign and Pipedrive:

Best FeatureRobust email marketing automation capabilitiesSales pipeline management
Pros1. Advanced segmentation1. Intuitive sales pipeline management
2. Extensive email personalization options2. Strong sales analytics
3. Wide range of integrations3. Easy-to-use interface
Cons1. Learning curve for beginners1. Limited marketing automation
2. Limited reporting capabilities2. Limited email marketing features
3. Pricing tiers may be higher for some users3. Less advanced automation options
Entry PriceStarting at $15/month
Find pricing details here
Starting at $14.90/month, billed annually
Free Trial AvailabilityYesYes

ActiveCampaign offers comprehensive email marketing and automation features, including advanced segmentation, personalized messaging, and robust integrations. With its focus on automation and personalization, ActiveCampaign provides a superior alternative to Pipedrive for businesses seeking to enhance their email marketing efforts.

Salesforce Sales Cloud – Best for large enterprises and scalability

Salesforce Sales Cloud is a powerful customer relationship management (CRM) solution with core strengths, making it an excellent alternative to Pipedrive for large enterprises and scalability. Here’s why:

Best feature

  • Salesforce Sales Cloud’s standout feature is its robust scalability and customization capabilities. It provides a highly flexible and scalable platform that can be tailored to meet the specific needs of large enterprises. With its extensive customization options, businesses can configure the CRM to align with their unique sales processes and workflows, enabling seamless scalability as the organization grows.


  • Enterprise-grade functionality: Salesforce Sales Cloud offers a wide range of advanced features and functionality, including sales forecasting, territory management, and advanced analytics. These capabilities empower large enterprises to manage complex sales operations effectively, optimize performance, and make data-driven decisions.
  • Extensive integrations and ecosystem: Salesforce Sales Cloud boasts a vast ecosystem of integrations, extensions, and third-party apps, enabling seamless connectivity with various business systems and tools. This allows for enhanced collaboration, data synchronization, and automation across different departments, improving overall efficiency.
  • Robust security and compliance: As a leading CRM provider, Salesforce prioritizes data security and compliance. With advanced security features, role-based access controls, and adherence to industry regulations, Salesforce Sales Cloud offers peace of mind to large enterprises that handle sensitive customer data.


  • Learning curve: Due to its extensive functionality, Salesforce Sales Cloud may have a steeper learning curve compared to simpler CRM solutions like Pipedrive. Adequate training and onboarding may be required for users to maximize the platform’s capabilities.
  • Higher pricing: Salesforce Sales Cloud is typically more expensive than Pipedrive, especially for large-scale implementations. However, the investment is justified by the comprehensive features and scalability offered.
  • Complexity for smaller businesses: While Salesforce Sales Cloud is well-suited for large enterprises, smaller businesses may find its feature set and complexity unnecessary for their needs.

Let’s compare Salesforce Sales Cloud and Pipedrive:

CategoriesSalesforce Sales CloudPipedrive
Best FeatureScalability and extensive customizationUser-friendly interface
Pros1. Enterprise-grade functionality1. Intuitive sales pipeline management
2. Extensive integrations and ecosystem2. Ease of use
3. Robust security and compliance3. Affordable pricing
Cons1. Learning curve1. Limited scalability
2. Higher pricing compared to some alternatives2. Limited advanced features
3. Complexity for smaller businesses3. Basic reporting capabilities
Entry PriceStarting at $25/month, billed annuallyStarting at $14.90/month, billed annually
Free Trial AvailabilityYesYes

Salesforce Sales Cloud offers large enterprises a highly scalable and customizable CRM solution with enterprise-grade functionality, extensive integrations, and robust security. While it may have a steeper learning curve and higher pricing compared to Pipedrive, Salesforce Sales Cloud’s comprehensive feature set and flexibility make it an ideal choice for large enterprises seeking a scalable CRM solution.

HubSpot Sales Hub – Best for integrated sales and marketing automation

HubSpot Sales Hub is a comprehensive solution that combines sales and marketing automation, making it an excellent alternative to Pipedrive for integrated sales and marketing automation. Here’s why HubSpot Sales Hub stands out:

Best feature

  • The standout feature of HubSpot Sales Hub is its seamless integration with HubSpot’s powerful marketing automation tools. This integration allows businesses to align their sales and marketing efforts, enabling a more cohesive and effective customer journey. Sales teams can access valuable marketing insights, track lead activity, and leverage personalized marketing materials, resulting in more targeted and impactful sales interactions.


  • Integrated CRM and marketing automation: HubSpot Sales Hub provides a complete suite of tools that streamline both sales and marketing activities. The integrated CRM allows for better lead management, tracking, and nurturing, while the marketing automation features enable personalized communication, email campaigns, and lead scoring. This integration empowers businesses to drive conversions and revenue through a cohesive sales and marketing strategy.
  • Advanced reporting and analytics: HubSpot Sales Hub offers robust reporting and analytics capabilities, providing valuable insights into sales performance, pipeline metrics, and customer engagement. These analytics enable data-driven decision-making, allowing sales teams to identify trends, optimize processes, and measure the effectiveness of their marketing campaigns.
  • Scalability and customization: HubSpot Sales Hub is designed to scale with growing businesses. It offers flexible customization options, allowing organizations to tailor the CRM and automation features to their needs. This scalability ensures that the solution can accommodate the evolving requirements of large enterprises.


  • Learning curve: HubSpot Sales Hub’s extensive functionality may require some learning and training to fully leverage its features. However, HubSpot provides extensive educational resources and support to help users navigate the platform.
  • Pricing: While HubSpot offers various pricing plans, the more advanced features and scalability options are typically available in higher-tier plans, which may have a higher price point compared to simpler CRM solutions like Pipedrive.
  • Overwhelming for smaller businesses: Smaller businesses with simpler sales and marketing needs may find HubSpot Sales Hub’s feature set overwhelming or unnecessary for their requirements.

Now, let’s compare HubSpot Sales Hub and Pipedrive:

CategoriesHubSpot Sales HubPipedrive
Best FeatureIntegrated sales and marketing automationUser-friendly interface
Pros1. Integrated CRM and marketing automation1. Intuitive sales pipeline management
2. Advanced reporting and analytics2. Ease of use
3. Scalability and customization3. Affordable pricing
Cons1. Learning curve1. Limited scalability
2. Pricing based on feature availability2. Limited advanced features
3. Complexity for smaller businesses3. Basic reporting capabilities
Entry PriceVery basic plan starting at $20/month, billed annually with their Professional plan starting at $500/month, billed annuallyStarting at $14.90/month, billed annually
Free Trial AvailabilityYesYes

HubSpot Sales Hub offers businesses an integrated sales and marketing automation solution that aligns their efforts and drives revenue. With its seamless CRM and marketing automation integration, advanced reporting and analytics, and scalability, HubSpot Sales Hub provides large enterprises with a powerful toolset to optimize their sales and marketing processes.

While it may have a learning curve and a pricing structure based on feature availability, the comprehensive features and integration capabilities make HubSpot Sales Hub a good choice for businesses seeking an integrated sales and marketing automation solution.

Zoho CRM – Best for small businesses and startups

Zoho CRM is a robust customer relationship management (CRM) solution that offers a range of core strengths, making it an ideal alternative to Pipedrive for small businesses and startups. Here’s why Zoho CRM stands out:

Best feature

  • Zoho CRM’s best feature is its comprehensive tool suite that supports end-to-end customer management. From lead generation to closing deals and post-sales support, Zoho CRM provides a holistic platform for small businesses and startups to streamline their sales processes and build strong customer relationships.


  • Customization and flexibility: Zoho CRM offers extensive customization options, allowing businesses to adapt the platform to their specific workflows and requirements. This flexibility ensures that the CRM aligns with the unique needs and processes of small businesses and startups.
  • All-in-one solution: Zoho CRM combines sales automation, marketing automation, customer support, and inventory management in a single platform. This integration simplifies operations, reduces the need for multiple software tools, and enhances collaboration across different teams within the organization.
  • Scalability and affordability: Zoho CRM provides scalable pricing plans, making it accessible to small businesses and startups with limited budgets. Zoho CRM can upgrade to higher-tier plans that provide additional features and capabilities as the business grows.


  • Learning curve: Like any comprehensive CRM solution, Zoho CRM may have a learning curve for new users. However, Zoho provides extensive documentation, training resources, and support to help users get up to speed quickly.
  • User interface: Some users may find the user interface of Zoho CRM to be less intuitive compared to other CRM solutions. However, with familiarity and training, users can navigate and utilize the system effectively.
  • Advanced features may require higher-tier plans: While Zoho CRM offers various pricing plans, certain advanced features and capabilities may be available only in higher-tier plans, which may have a higher price point.

Let’s compare Zoho CRM and Pipedrive:

CategoriesZoho CRMPipedrive
Best FeatureComprehensive suite of toolsIntuitive and visual sales pipeline
Pros1. Customization and flexibility1. User-friendly interface
2. All-in-one solution2. Simple and easy to use
3. Scalability and affordability3. Focus on sales pipeline management
Cons1. Learning curve1. Limited features in lower-tier plans
2. User interface2. Limited integration capabilities
3. Advanced features in higher-tier plans3. Pricing can be higher for more users
Entry PriceStarting at $14/month, billed annuallyStarting at $14.90/month, billed annually
Free Trial AvailabilityYesYes

Zoho CRM offers small businesses and startups a comprehensive CRM solution with customization options, all-in-one functionality, scalability, and affordability. Its core strengths lie in providing the tools necessary to manage customer relationships throughout the sales process.

Zoho CRM’s features, flexibility, and competitive pricing plans make it an excellent alternative to Pipedrive for small businesses and startups.

Freshsales – Best for ai-based sales insights

Freshsales is a solid alternative to Pipedrive when it comes to AI-based sales insights. Here are the core strengths of Freshsales and why it stands out in this regard:

Best feature

  • Freshsales’ best feature is its robust AI-powered sales insights and analytics capabilities. It leverages artificial intelligence and machine learning algorithms to provide valuable insights into sales performance, customer behavior, and deal predictions. These insights empower sales teams with data-driven decision-making, enabling them to prioritize leads, forecast sales, and optimize their strategies for better results.


  • Advanced analytics: Freshsales offers advanced analytics features that go beyond basic sales metrics. It provides in-depth insights into customer engagement, sales pipeline performance, and revenue forecasting. This level of analytics allows businesses to gain a deeper understanding of their sales processes and make more informed decisions.
  • AI-driven lead scoring: Freshsales uses AI algorithms to automatically score leads based on their behavior, demographics, and engagement. This helps sales teams identify and prioritize high-quality leads, saving time and effort by focusing on prospects with the highest potential.
  • Intelligent sales automation: Freshsales incorporates intelligent automation features to streamline repetitive tasks, such as data entry and follow-ups. By automating these processes, sales teams can focus more on building relationships and closing deals.


  • Learning curve: Freshsales’ advanced features and AI capabilities may require some learning and familiarization, especially for users new to AI-based sales insights. However, Freshsales provides training materials and support resources to help users navigate the platform effectively.
  • Limited integrations: Freshsales may have fewer integrations with third-party apps and tools compared to some other CRM solutions. However, it offers essential integrations with popular business software, and its API also allows for custom integrations.
  • Pricing tiers: Some of the more advanced AI-driven features in Freshsales may be available only in higher-tier pricing plans, which may have a higher cost. However, the pricing plans are flexible, and businesses can choose the plan that suits their needs and budget.

Let’s compare Freshsales and Pipedrive:

Best FeatureAI-powered sales insightsVisual sales pipeline
Pros1. Advanced analytics1. Intuitive and visual interface
2. AI-driven lead scoring2. Simple and easy to use
3. Intelligent sales automation3. Customizable sales pipeline
Cons1. Learning curve1. Limited AI-based insights
2. Limited integrations2. Lack of advanced analytics
3. Pricing tiers3. Limited automation capabilities
Entry PriceLimited free plan. Growth plan starting at $15/month, billed annuallyStarting at $14.90/month, billed annually
Free Trial AvailabilityYesYes

Freshsales offers powerful AI-based sales insights, including advanced analytics, AI-driven lead scoring, and intelligent sales automation. These features help sales teams make data-driven decisions, prioritize leads effectively, and streamline their processes.

Freshsales’ focus on AI-based insights and its flexible pricing plans make it a strong alternative to Pipedrive for businesses seeking AI-driven sales capabilities.

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