This post was contributed by Kailah Bharath, Intermediate Marketing Manager of Zoom.ai.
What if you could schedule meetings with your ActiveCampaign contacts seamlessly?
Meetings are vital to moving prospects through your sales funnel. Think of the times a discovery call won a prospect or a product demo inspired the deal-making “aha!” moment in a customer. Meetings can make business happen, but they can be a real pain (putting it lightly) to organize. Does the “when are you free?” dance sound familiar?
As many of us know too well, traditional scheduling drains productivity and takes time away from the work we’d rather be doing. But if you had a tool that could automate the back-and-forth part of scheduling, you could regain your time and personal capacity to powerfully engage your leads and customers.
Well, we’re happy to share that such a meeting tool exists to help ActiveCampaign customers speed up their scheduling process. Introducing: Zoom.ai — your AI-powered meeting assistant. You’ll soon be able to meet with leads faster and automate related tasks, like reviewing your calendar, attaching video conferencing links, and pre-meeting research.
What is Zoom.ai?
Zoom.ai is an AI-powered meeting assistant helping business-owners, teams, and professionals in sales, customer success, and marketing schedule meetings automatically. Whether you’re holding a 1:1, video conference, or group meeting, Zoom.ai is packed with intelligent features to ensure bookings fly into your calendar, so you can focus on building your next campaign, impressing clients, and growing revenue.
Zoom.ai has several features designed to fit your workflow, including:
- Automated meeting scheduling for 1:1, group, and remote meetings
- Personal scheduling links so invitees can easily self-book meetings
- Video integrations to attach conferencing links to your meetings automatically
- A website embed to place a meeting call to action directly on your website
- 60+ integrations with leading work tools, like Zapier, Salesforce, and Zoom
Whether you’re a sales agent, a consultant, or a marketer eager to offload meeting scheduling, Zoom.ai adds a new layer of intelligence to your existing tech stack. Instead of switching between multiple apps, Zoom.ai centralizes the way you work by integrating with the tools you already use. That way, you can quickly find meeting documents, review insights about your meeting guests, and update your CRM without the manual effort. ActiveCampaign is one of the latest integrations.
ActiveCampaign + Zoom.ai
Once connected, your ActiveCampaign contacts will sync with Zoom.ai automatically, so you can book meetings right away.
As a marketing automation tool, ActiveCampaign enables you to reach your marketing goals faster. You can use automation to trigger targeted emails, build custom workflows, and prevent CRM tasks from piling up. Similarly, Zoom.ai helps you use intelligent automation to book meetings faster and skip the manual work of organizing meetings. Zoom.ai compliments your marketing and sales automation strategy.
Together with ActiveCampaign, Zoom.ai helps you:
1. Schedule meetings faster
Automatically schedule 1:1, group, and remote meetings with contacts synced from ActiveCampaign. Use the Zoom.ai web scheduler to automatically request a meeting with an ActiveCampaign contact. Since Zoom.ai connects to your work calendar, your AI meeting assistant knows your real-time availability. So when Jen from sales invites a qualified lead to a meeting through Zoom.ai, the lead will only be able to pick a meeting time that aligns with Jen’s schedule. It’s a rock solid way to avoid scheduling conflicts and speed up the booking process.
For example, if you’re building a new customer email sequence, you can add a personal scheduling link for a customer support meeting to the footer of each email. That way, your customers can quickly book a support call when they need to. As soon as a customer books a meeting, Zoom.ai will notify you and add the scheduled meeting to your calendars.
Want to showcase multiple meeting offerings? Create a meeting directory to feature more than one meeting type on a single scheduling page. For example, as a marketer, you can add a meeting directory to a general newsletter to give subscribers different ways to connect with your company: discovery calls, technical support, and customer onboarding. Effortlessly guide your leads and customers to the right person.
2. Collaborate efficiently as a team
If you’re working as a team, then Zoom.ai gets even better. With the team plan, you can share availability with your team members to book meetings on one another’s behalf, pool your collective availability, and automatically assign meetings to available team members.
For instance, if you run a consulting firm, you could create a meeting type for a 15-minute consultation and include the calendar availability of Andy, Jill, and Naveen from your consulting team using the round robin feature. Then, paste the personal scheduling link from the corresponding meeting type into one of your ActiveCampaign email sequences.
When a contact clicks on your personal scheduling link, they’ll be able to pick a time that works for them, and Zoom.ai will assign the meeting to whichever team member is available for the chosen time. So, if a contact chooses Tuesday at 2:00 pm and Andy has that time slot open, Zoom.ai will assign the consultation to him. Alternatively, you can give invitees the ability to choose the person they want to meet with.
3. Prepare for meetings in seconds
Some of the most time-draining meeting tasks take place in the moments right before you meet. Typically, you have to scramble to find out when your next meeting starts, who you’re meeting with, what the meeting is about, and where the conferencing link is.
Zoom.ai takes care of the entire process.
At the start of the day and ahead of each meeting, Zoom.ai sends meeting briefings to your inbox or messenger platform to let you know which meetings are coming up. Your briefings include the timing of the meeting, a list of attendees, and conferencing links for remote meetings. You also can quickly find contact details from within ActiveCampaign.
With the people insights feature, Zoom.ai is able to show you publicly available information about your attendees, including professional titles, biographies, and social media links. It’s a useful feature to have when you want to personalize your meetings and break the ice quickly.
How easy is it to connect ActiveCampaign to Zoom.ai?
It’s super easy! Setting up Zoom.ai is straightforward and fast. Once you have your ActiveCampaing account, follow these simple steps:
- Create a Zoom.ai account.
- Login to Zoom.ai and go to My Integrations & Add Integration.
- Click “Add Integration” and select the “Contacts” tab — from there you canadd ActiveCampaign to your Zoom.ai account.
- You’re all set! Your ActiveCampaign contacts will sync automatically
After integrating ActiveCampaign and Zoom.ai, you can add effective meeting scheduling calls to action to your ActiveCampaign campaigns. Zoom.ai offers a 14-day free trial of its professional plan, so you can take Zoom.ai for a test drive completely risk-free.