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Email Blast

Definition

An email blast is a single email sent out to a large group of recipients all at once. In an email blast, all recipients receive the same email. Modern marketers consider email blasts to be outdated.

More modern email techniques involve segmenting contacts based on the information you have about them. This can mean sending separate emails to different contacts on your email list – or it can mean creating dynamic contact blocks so that different contacts see different information within the same email.

How do I send an email blast?

  • Choose an email service provider.
  • Create an email list
  • Segment your email list based on contact information
  • Create an email campaign (one per segment)
  • Send and assess results to inform future email blasts

What makes a good email blast?

The best email blasts educate, empower and entertain. You want to inspire the recipient to take action with direct calls to action. Using an email template is also helpful.

How much does it cost to do an email blast?

A small business can expect to invest between $19 and $129 per month on email marketing.

Learn more about costs to do an email blast here.

When is the best time to send an email blast?

Email blast best practices indicate that mid-week and mid-day are often preferable. Depending on the focus of your small business, you may want to test sending on different weekdays and at the start of the day (as well as mid-day).

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