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# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
B

B2B (Business to Business)

B2B (Business to Business) is when a business buys or sells to another business, rather than an individual consumer (Business to Consumer...

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B2C (Business to Consumer)

B2C (Business to Consumer) is when a business targets an individual consumer to sell to (rather than another business). B2C businesses sell...

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Backlinks

Backlinks are hyperlinks linking one webpage or website to another webpage or website. Backlinks are an important piece of SEO (search engine...

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Banner Ad

A banner ad, also called a web banner, is a form of online advertising embedded on a web page. Banner advertisements were among the first...

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Behavioral Targeting

Behavioral targeting is a marketing technique that uses existing customer data to optimize the effectiveness of marketing campaigns (especially...

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Blog

A blog is a regularly updated website where a writer or a group of writers shares their views on a certain topic. Blogs can be run by...

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Bounce Back Email

A bounce back email is an email sent shortly after a customer purchase, intended to prompt a second purchase by the customer. Bounce back emails...

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Bounce Rate

Bounce rate is the percentage of website visitors that leave a website after looking at only one page.

Bounce rate is reported by the...

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Bounced Email

A bounced email, or bounce, is an email message that gets rejected by a mail server. When an email bounces, it has for some reason not reached...

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Brand Evangelist

A brand evangelist is a customer who loves your brand so much that they regularly promote it to others. Brand evangelists often promote products...

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Brand Mention

Brand mentions are online references to your brand, company, or product. These mentions show up in product reviews, blog posts, social media...

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Branding

Branding is the process creating a distinct style of a company or series of related products. Branding includes the development of a name,...

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Bulk Email

A bulk email is an email that is sent to a large group of recipients at once. Bulk emails are usually used in marketing campaigns to promote a...

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Buyer Persona

A buyer persona is a detailed profile of your target customer created from real customer data and market research.

A buyer persona is...

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Buyer's Journey

The buyer’s journey is the steps that a buyer goes through before they eventually make a purchase. The buyer's journey includes the process of...

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C

Call to Action

A call to action (or CTA) refers to the phrase or button that a marketer presents to potential customers. The goal of a call to action is to...

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Campaign

In marketing, a campaign describes a series of marketing tactics designed to achieve an overall goal. A marketing campaign can run through a...

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CAN-SPAM

CAN-SPAM is an acronym for Controlling the Assault of Non-Solicited Pornography And Marketing. CAN-SPAM is a law created in 2003 that...

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Click Bait

Click bait is content that intentionally exaggerates or dramatizes a topic in order to encourage visitors to click on a link to a web...

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Click to Open Rate (CTOR)

Click to Open Rate (CTOR) is the percentage of people who open and email campaign and also click on a link within that campaign. CTOR compares...

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Click-Through Rate (CTR)

Click-Through Rate (CTR) is a ratio that compares how many people click a specific link to the number of total users that view a webpage or...

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Content Advertising

Content advertising is the creation of high-quality content for paid advertising channels – including pay-per click (or PPC), paid social, and...

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Content Curation

Content curation is the practice of collecting and sharing high-quality resources on a particular topic. When you curate content, you gather...

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Content Curation Tools

Content curation tools are applications that help you find and share relevant, valuable content. Great content curation tools let you search for...

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Content Distribution

Content distribution is how you share and promote content to your online audiences. Content distribution channels can include paid media...

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Content Marketing

Content marketing is a form of marketing that involves creating, publishing, and sharing content. Content marketing focuses on lead generation,...

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Content Optimization

Content optimization is the process of making sure your content reaches the largest possible target audience.

Content optimization can...

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Content Promotion

Content promotion is the process of getting your content in front of your target audience. Content promotion can include sharing content via...

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Content Quality

Content quality is how well your content achieves its goal(s). It refers to the depth of information and insight contained within a piece of...

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Content Template

A content template is a document that makes it easy to keep your content consistent and developer-friendly. By following a content template, you...

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Conversion

A conversion is a marketing term for a person who has received a marketing email, seen an online ad, or visited a website and has completed a...

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CPC

CPC is short for cost per click, and refers to the cost of one click on an online advertisement. CPC is most often used as a measurement for...

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CPM

CPM, or cost per mille, is the cost of 1000 advertising impressions, views, or clicks. Often used in online advertising, CPM is most commonly...

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Customer Lifetime Value

Customer lifetime value (CLV, or LTV for life-time value), is the predicted amount of revenue an average customer will generate for your...

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E

Earned Media

Earned media is any media created about your business that was not paid for or created by you, and is hosted by a third party. Earned media's...

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Ebook

An eBook is a non-editable book that is displayed on a digital format and is optimized to be read on any digital device such as computers,...

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Editorial Calendar

An editorial calendar is an organizational scheduling system used by bloggers, publishers, businesses, and content marketers to control...

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Email A/B Testing

Email A/B testing (also known as split testing) measures response rate to different variations of the same email. Multiple variations of one...

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Email Automation

Email automation is a marketing technique that lets marketers schedule and trigger emails based on date, characteristics of their contacts, or...

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Email Blacklist

An email blacklist is a list of blocked emails, domains, or IP addresses that are suspected of sending spam or malicious content. Blacklists are...

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Email Blast

An email blast is a single email sent out to a large group of recipients all at once. In an email blast, all recipients receive the same email....

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Email Campaign

An email campaign is one email (or a series of email) sent to achieve a specific goal for the marketer. An email marketing campaign includes a...

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Email Click Rate

Email click rate is the percentage of people who click on an email link after receiving an email campaign. Email click rates measure the...

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Email Deliverability

Email deliverability is a term that refers to the ability of an email message to arrive in the recipient's email inbox. In addition to ability...

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Email Deployment

Email deployment is the sending of emails to a list of subscribers using an email platform or program.

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Email Integrations

Email integrations are tools that connect and provide additional functionality to an existing email provider. They sync information between apps...

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Email Leads

Email leads are people whose email address you’ve collected through an opt-in form (with their permission). Marketers often collect email leads...

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Email List Fatigue

Email list fatigue occurs when subscribers stop engaging with your email marketing campaigns.

Email list fatigues occurs for three...

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Email Marketing

Email marketing is a form of direct marketing that uses emails to promote your business. It is used to create relationships with potential...

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Email Marketing Benchmarks

Email marketing benchmarks are the metrics used to measure the success of an email campaign. The most common email marketing bench marks are...

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Email Marketing Conversion Rate

Email Marketing Conversion Rate is the percentage of subscribers that complete an email CTA (call-to-action). It is an ROI (return on...

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Email Marketing Software

Email marketing software platforms are programs and applications that are used to plan, create, and track email marketing...

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Email Marketing Template

An email marketing template is a pre-built HTML email template. Email marketing templates make it easier to create emails because they allow the...

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Email Marketing Tools

Email marketing tools are the software and applications used in email campaigns. Email marketing tools are used for:

  • Email...

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Email Newsletters

Email newsletters are regularly scheduled emails sent to email list subscribers. The content of an email newsletter can include tips, news,...

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Email Open Rate

Email open rate is the percentage of people who received an email and opened it.

Open rates vary widely, and depend on a range of...

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Email Preheader

An email preheader is a small line of text that appears after the subject line in an email inbox. Email preheaders are a short summary of the...

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Email Service Provider (ESP)

An email service provider (ESP) allows users to send email campaigns to a list of subscribers.

Email service providers are technology...

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Email Spam

Email Spam is email that the recipient has not given permission to receive, and is therefore unsolicited. It is almost always bulk email, often...

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Email Whitelist

An email whitelist is a list of "approved" or "safe" email senders. An email whitelist tells your email client that you know and trust the...

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Email Workflow

An email workflow is a series of automated emails that are triggered by specific actions or behavior. Marketers use email workflows to cut down...

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Evergreen Content

Evergreen content is content that remains relevant long after its date of publication. Evergreen content is desirable for marketers because it...

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F

There are no entries for this letter.

L

Landing Page

A landing page is a stand-alone web page created about a specific topic to acquire a lead’s contact info through opt-in forms and gated...

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Lead Generation

Lead generation is the process of converting prospects into a lead based on the interest they show in your business. Some examples of lead...

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Lifecycle Marketing

Lifecycle marketing is the process of guiding potential customers through stages in the customer journey.

Lifecycle marketing is meant...

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Lifetime Value

Lifetime value (LTV, or customer lifetime value) measures how valuable a customer is to your business. Lifetime value is a prediction of the...

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Link Baiting

Link baiting is the creation of content with the singular purpose of getting people to link to it. The goal of link baiting is to create as many...

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List Cleaning

List cleaning is the practice of removing unengaged or outdated emails from your email marketing database. Cleaning your email list can improve...

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List Hygiene

Email list hygiene is the practice of keeping your email list full of engaged, active contacts. Email hygiene includes cleaning out old and...

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Long Form Content

Long form content is content, typically written or video, that takes an above average amount of time to consume. The exact word count required...

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Long Tail Keywords

Long tail keywords are keywords that are not searched as often as other phrases related to their topic. Long tail keywords are often 3+ words...

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W

There are no entries for this letter.

X

There are no entries for this letter.

Y

There are no entries for this letter.

Z

There are no entries for this letter.