A 301 redirect is a permanent redirect from one page of a website to another page of a website. Unlike a 302 redirect, which is temporary, a...
A 302 redirect is a temporary redirect from one page of a website to another page of a website. Unlike a 301 redirect, which is permanent, a...
Abandoned Cart Email
An abandoned cart email is an email sent after a customer leaves a website's checkout process without completing their purchase.
Affiliate marketing is a marketing partnership program that allows individuals to become 'Affiliates' and rewards them for successfully referring them to a business.
An algorithm is a set of rules used to calculate the answer to a problem. Algorithms power many computer programs.
Anti-spam laws are regulations designed to protect consumers from getting unsolicited and unwanted commercial emails.
An attribution model is a system that assigns a value to any given sales or marketing goal/touchpoint in the buying process.
An autoresponder is a message that is automatically sent after someone subscribes to an email list.
B2B (Business to Business)
B2B (Business to Business) is when a business buys or sells to another business, rather than an individual consumer (Business to Consumer [B2C]).
B2C (Business to Consumer)
B2C (Business to Consumer) is when a business targets an individual consumer to sell to, rather than another business.
A banner ad, also called a web banner, is a form of online advertising embedded on a web page.
Behavioral targeting is a marketing technique that uses existing customer data to optimize the effectiveness of marketing campaigns (especially email campaigns).
A blog is a regularly updated website where a writer or a group of writers shares their views on a certain topic.
Bounce Back Email
A bounce back email is an email sent shortly after a customer purchase, intended to prompt a second purchase by the customer.
Bounce rate is the percentage of website visitors that leave a website after looking at only one page.
A brand evangelist is a customer who loves your brand so much that they regularly promote it to others.
Branding is the process creating a distinct style of a company or series of related products.
A buyer persona is a detailed profile of your target customer created from real customer data and market research.
Call to Action
A call to action (or CTA) refers to the phrase or button that a marketer presents to potential customers.
In marketing, a campaign describes a series of marketing tactics designed to achieve an overall goal.
CAN-SPAM is an acronym for Controlling the Assault of Non-Solicited Pornography And Marketing. CAN-SPAM is a law created in 2003 that establishes the rules for commercial email...
Click bait is content that intentionally exaggerates or dramatizes a topic in order to encourage visitors to click on a link to a web page.
Click to Open Rate
Click to Open Rate (CTOR) is the percentage of people who open and email campaign and also click on a link within that campaign.
Click-Through Rate (CTR) is a ratio that compares how many people click a specific link to the number of total users that view a webpage or email.
Content advertising is the creation of high-quality content for paid advertising channels – including pay-per click (or PPC), paid social, and advertisements.
Content curation is the practice of collecting and sharing high-quality resources on a particular topic.
Content Curation Tools
Content curation tools are applications that help you find and share relevant, valuable content.
Content distribution is how you share and promote content to your online audiences.
Content marketing is a form of marketing that involves creating, publishing, and sharing content.
Content optimization is the process of making sure your content reaches the largest possible target audience.
Content promotion is the process of getting your content in front of your target audience.
Content quality is how well your content achieves its goal(s). It refers to the depth of information and insight contained within a piece of content.
A content template is a document that makes it easy to keep your content consistent and developer-friendly.
A conversion is a marketing term for a person who has received a marketing email, seen an online ad, or visited a website and has completed a...
CPC is short for cost per click, and refers to the cost of one click on an online advertisement.
Customer Engagement Platform
A customer engagement platform is software that helps businesses analyze, manage and optimize the customer journey.
Customer Experience Automation
What is customer experience automation? CXA creates unique experiences for every customer by delegating decision making to your customer data. Learn how to build true personalization.
Domain authority is 1-100 score that indicates how well positioned your website is to appear in search engine results.
A double opt-in is a process where subscribers to an email list must verify their interest in signing up before being sent emails.
Duplicate content is content that appears on more than one web page. If the same content appears on pages with different web URLs, that is duplicate content.
Earned media is any media created about your business that was not paid for or created by you, and is hosted by a third party.
An eBook is a non-editable book that is displayed on a digital format and is optimized to be read on any digital device such as computers, tablets,...
An editorial calendar is an organizational scheduling system used by bloggers, publishers, businesses, and content marketers to control publication of content across different channels.
Email A/B Testing
Email A/B testing (also known as split testing) measures response rate to different variations of the same email.
Email automation is a marketing technique that lets marketers schedule and trigger emails based on date, characteristics of their contacts, or the behavior their contacts take.
An email blacklist / blocklist is a list of blocked emails, domains, or IP addresses that are suspected of sending spam or malicious content.
An email campaign is one email (or a series of email) sent to achieve a specific goal for the marketer.
Email Click Rate
Email click rate is the percentage of people who click on an email link after receiving an email campaign.
Email deliverability is a term that refers to the ability of an email message to arrive in the recipient's email inbox.
Email deployment is the sending of emails to a list of subscribers using an email platform or program.
Email integrations are tools that connect and provide additional functionality to an existing email provider.
Email leads are people whose email address you’ve collected through an opt-in form (with their permission).
Email List Fatigue
Email list fatigue occurs when subscribers stop engaging with your email marketing campaigns.
Email marketing is a form of direct marketing that uses emails to promote your business.
Email Marketing Benchmarks
Email marketing benchmarks are the metrics used to measure the success of an email campaign.
Email Marketing Conversion Rate
Email Marketing Conversion Rate is the percentage of subscribers that complete an email CTA (call-to-action).
Email Marketing Software
Email marketing software platforms are programs and applications that are used to plan, create, and track email marketing campaigns.
Email Marketing Tools
Email marketing tools are the software and applications used in email campaigns.
An email preheader is a small line of text that appears after the subject line in an email inbox.
Email Service Provider (ESP)
An email service provider (ESP) allows users to send email campaigns to a list of subscribers.
Email Spam is email that the recipient has not given permission to receive, and is therefore unsolicited.
An email workflow is a series of automated emails that are triggered by specific actions or behavior.
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Gated content is any content, including blog posts, articles, white papers, webinars, or ebooks, that cannot be accessed until the visitor submits their contact information or logs...
Google Search Console
Google Search Console is a platform that helps website owners and webmasters understand the performance of their websites in Google search.
HTML stands for Hypertext Markup Language, and it is a standardized markup language system for displaying documents on web browsers.
Inbound marketing is a business technique for attract customers to a brand’s products and services
An influencer is a person who has the ability to affect the behavior of other people as a result of the size of their audience or their...
Integrated campaigns combine multiple channels such as content, email, display advertising and social media in order to promote a consistent message to a specific audience.
Interactive Content Marketing
Interactive content marketing is the practice of using content that requires action from users.
A keyword (sometimes referred to as a search query or keyphrase) is a word that defines the main theme of the content on your page or post.
Keyword density is ratio of the number of times that a keyword or phrase appears on a web page compared to the overall word count of the...
Keyword research is the process of determining which search keywords are relevant to a given web page.
Lead generation is the process of converting prospects into a lead based on the interest they show in your business.
Lifecycle marketing is the process of guiding potential customers through stages in the customer journey.
Lifetime value (LTV, or customer lifetime value) measures how valuable a customer is to your business.
Link baiting is the creation of content with the singular purpose of getting people to link to it.
List cleaning is the practice of removing unengaged or outdated emails from your email marketing database.
Email list hygiene is the practice of keeping your email list full of engaged, active contacts.
Long Form Content
Long form content is content, typically written or video, that takes an above average amount of time to consume.
Marketing automation is the use of software and technology to automate repetitive, manual marketing activities.
Mass Email Marketing
Mass email marketing refers to sending one email message to a large group or list of contacts.
This is a meta description. A meta description is a snippet of text used to summarize a web page’s content.
To opt out refers to the different ways a contact can unsubscribe or voluntarily remove themselves from an email list.
Opt-in Email Lists
Opt-in email lists are lists of contacts that have willingly given you their email address, with the knowledge that they would be added to your list and...
Opt-in marketing is a type of permission based marketing that involves using an opt-in process to confirm email addresses.
A page title is the title of a web page as it appears at the top of the browser window and in search engine results.
Paid media is marketing that you pay for. Paid media includes TV ads, print advertising, sponsorships, and other types of media.
Pay-per-click (PPC) is a model of digital advertising that charges advertisers each time someone clicks on one of their ads.
Permission Email Marketing
Permission email marketing is marketing focused on getting permission ti contact prospects at a later date with information, promotions, and offers.
Personalization in email marketing refers to the gathering and use of personal information of a contact
Plain Text Email
A plain text email is an email that uses only text, without the use of images, links, graphics, HTML code, or formatting.
A podcast is a digital audio file that you can download to your computer, smartphone, iPod, or tablet.
Repurposed content is content that has been altered from its original form to serve a different marketing goal.
Retargeting is a form of online advertising that serves your ads to people who are already on your contact list or have already visited your website.
Schema.org is a form of markup that makes it easier for search engines to read and index your content.
Segmentation is the act of grouping your contacts by their characteristics or the actions they take.
SEM (Search Engine Marketing)
Search engine marketing (SEM) is any paid digital marketing effort that increases your website’s visibility in search results.
SEO (Search Engine Optimization)
Search engine optimization (SEO) is the practice of improving the ranking of information in search results.
SERP (Search Engine Results Page)
The search engine results page (SERP) is the page that displays all of the results for a user’s query.
TF-IDF (Term Frequency Inverse Document Frequency)
TF-IDF is short for term frequency–inverse document frequency.
Thought leadership is the process of becoming known for your expertise on a narrow subject.
A transactional email is a type of email that is triggered by an action on a website or mobile application – usually a purchase.
Unsubscribe or 'opt-out' means that a contact has expressed their desire to be removed from an email list.
A website integration is when your website sends or receives information from another application, system, or website. Website integrations are useful when you want to connect data...