Call to Action

A call to action (or CTA) refers to the phrase or button that a marketer presents to potential customers. The goal of a call to action is to nudge people towards a specific action that is valuable to the marketiner – like signing up for an email list, downloading content, or making a purchase.

A call to action can relate to specific actions like “Buy Now” or “Click Here,” but the best calls to action are personalized to the target customer.