Call to Action
Definition
A call to action (or CTA) refers to the phrase or button that a marketer presents to potential customers. The goal of a call to action is to nudge people towards a specific action that is valuable to the marketiner – like signing up for an email list, downloading content, or making a purchase.
A call to action can relate to specific actions like “Buy Now” or “Click Here,” but the best calls to action are personalized to the target customer.
Ready to get started?
Try it free. No credit card required. Instant set-up.