“What is the most challenging thing about being in sales?”

*You right now* I have to pick just one??

Yeah, there are lots of challenges to being a sales rep:

  • Prospecting sales opportunities
  • Asking the right questions
  • Getting responses
  • Rejection
  • Balancing sales tasks with administrative stuff that still has to get done
  • And, ya know, making sales

But one of the biggest – and one that feeds into all the others – is keeping your sales (and sales reps) organized.

One of the biggest downfalls for a sales rep is lack of organization. If you can’t keep track of who you’re calling when and what sales goals you need to reach, eventually you start to feel like this:


Skip this feeling and learn how to keep your sales organized.

This post will cover the top 9 tips sales reps need to keep themselves and their sales organized.

How to keep your sales organized: Top 9 tips for sales reps

How many tasks does the average sales development rep perform each day?

Is it:

A) 15
B) 35
C) 27
D) 50

Not sure? It’s actually none of these. According to a study with 900+ companies, the average SDR performs 94.4 activities a day, including social, call, voicemail, and email touches.

How can you keep NINETY-FOUR separate sales tasks organized if you don’t have a system to do it?

You can’t. Here are the top 9 tips for how to keep your sales organized.

  1. Define sales team roles and responsibilities
  2. Make sure your leads are qualified
  3. Nurture your leads right away
  4. Set a good first contact and follow-up frequency
  5. Automate as many tasks as you can
  6. Create email templates and sales scripts
  7. Measure everything you do
  8. Make a daily to-do list, and block out your time
  9. Take time at the end of your day to review your progress

1. Define sales team roles and responsibilities

What does a sales team look like?

These are the three most common sales roles:

  1. Sales development representatives (or SDRs) and business development representatives (or BDRs)
  2. Account executives
  3. Sales managers

Your business size and goals will determine what your sales team looks like, but one thing needs to happen whether your team is 1 person or 100 people…

…define each role’s responsibilities.

An SDR or BDR is in charge of inbound leads, prospecting outbound leads and lead generation. They…

  • Prospect new leads
  • Start talking to new leads that arrive via channels like forms and social media
  • Identify problems for new leads that they can solve
  • Qualify new leads and move them through the pipeline
  • Deliver qualified leads to account executives to close the deal

An account executive

  • Continues to guide a qualified lead through your pipeline
  • Sells products or services to convert leads into paying customers

A sales manager oversees the sales staff and keeps everything running smoothly. They…

  • Help set team goals
  • Keep track of key sales metrics
  • Motivate and coach their sales staff

Why is it important to define each role? Can’t all of sales just take a pile of leads and magically make them customers?

No. That would be chaos.

Without organizing who is in charge of what for your sales goals, people will wind up doing things twice, or letting leads slip through the cracks. And none of that will help you get more customers.

2. Make sure your leads are qualified

What is lead qualification?

Lead qualification is the process of deciding whether a sales prospect is a good candidate to become a customer.

It’s no secret that qualifying leads is important. It keeps you from wasting time talking to people that will just flat-out never buy from you. When you take the time to really get to know your marketing qualified leads (MQL) and sales qualified leads (SQL), you will see many more won opportunities at the end of the lead funnel.

An optimized leads qualification process serves two main functions:

  1. To predict whether or not a lead is worth the time and effort
  2. To help reps tailor the lead nurturing process for maximum success

Now, how do you actually do that? How do you qualify leads?

*Chirping crickets*

The first step to qualifying a sales lead is to create a lead score based on their engagement with your website, emails, and social media posts.

Lead scoring is one of the best ways to verify that a contact will be worth talking to. All it means is assigning a point value to different lead behaviors, like:

  • Visiting a website
  • Opening an email
  • Unsubscribing from email
  • Having a phone call
  • Scheduling a demo

Although lead scores will be assigned uniquely across companies, here’s an idea of how it works.

Lead scores for various actions will determine what stage a lead is in through the sales pipeline.

The second step is to make a discovery call.

A discovery call should either clearly show a sales opportunity or definitively disqualify a prospect. You need to ask questions that help you learn what your prospect’s needs are and what you can do to solve them.

According to Gong, asking 15-18 questions during your discovery call is only marginally more effective than asking 7-10. Aiming for 11-14 is better. When you are coming up with these questions, remember to be a CHAMP.

CHAMP is a lead qualifying process that asks the more important questions first for both the lead and the sales rep.

  • CHallenges: What problem needs solving in your business? What challenges do you still have that your current service still doesn’t fix?
  • Authority: Who are all the people involved in this purchasing decision?
  • Money: What are your budget expectations to comfortably make a buying decision?
  • Prioritization: When do you plan to make a decision about this service to solve your problem? Are you looking at any other possible solutions?

The order of these questions follows a more natural path of conversation through the lead funnel.

The lifecycle of a lead goes through marketing and sales before converting. (Source: Business2Community)

After the discovery call, you can add more specific marketing and sales questions of your own throughout the process to better qualify leads more specifically for your business.

3. Nurture your leads right away

Have you ever walked into a store and been immediately ambushed by a salesperson?

It’s not fun. But a quicker response time can be beneficial. You can…

  • Find what you’re looking for more quickly
  • Ask questions about what you’re looking for
  • Learn about an alternative product that might be even better for your needs

An estimated 90 percent of leads are never acted upon. This is typically because…

  1. The lead is sent to the wrong person (and it never gets passed to the right person)
  2. The lead isn’t ready to talk to a sales rep yet

How long should you wait to try and get those fresh-through-the-door leads into customers?

Research from Harvard Business Reviews shows that contacting an inbound lead within one hour makes you 7 times more likely to qualify that lead. Waiting 24 hours or more to start engaging can dramatically decrease your chances of getting the sale.

After a lead enters your funnel, consider starting them on a welcome email series to get the sales process started.

4. Set a good first contact and follow-up frequency

When you reach out to leads, you want to actually connect with them. That means you need to send emails and schedule calls at times when they will actually be received.

To nail down your timing, consider:

  1. What makes the most sense for your sales reps and their workloads
  2. How often a person is willing to hear from you before they label you “clingy”
  3. What tools (like predictive sending) can help you communicate successfully

Part of being a successful sales rep is knowing your limits. That means:

  • Knowing when to say no
  • Prioritizing calls and emails according to your work bandwidth

You can only take so many calls per day. And forget about remembering to send emails at the exact best times. An email tool with predictive sending can take care of that for you.

Predictive sending (available on ActiveCampaign) makes email contact as easy as 1, 2, 3.

If you’re starting to nurture a new lead who has just submitted a form, you can time your first contact email to go out at the best possible time to get a response.

5. Automate as many tasks as you can

Enter contact name.
Enter phone number.
Enter more details for each contact
Send multiple emails to each contact
Schedule calls and demos with each contact
Track pipeline progress for each contact.

Who has the brain capacity to do all that by hand??

Nobody, that’s who. That’s why automations and the sales CRM exist.

Automating tasks your lead nurturing process is like growing extra arms. It can take care of so much work minus the effort from you.


With both of these tools, you can:

  • Automatically send emails to prospects
  • Trigger call reminders based on lead scores and actions
  • Keep every lead’s funnel progress easily visible in a pipeline (and organized by deal status)
  • Track a lead prospect’s entire history with you in one place

Although some human touch is still necessary, automation and CRM are extremely helpful tools for keeping your sales organized.

Check out some other helpful resources about email marketing and CRM: