Capture site activity and build smarter campaigns
See what your audience cares about, then act on it instantly. Track every visit and click across your website, so you know what’s working and when to reach out.
Get insights behind every click, visit, and conversion
The blueprint for success is already on your site. Uncover it with better data.
Personalized campaigns at scale
Automatically send emails, messages, and offers that match each visitor’s interests.
Better timing, better results
Engage prospects right when they take action.
Deepen customer understanding
See the full journey, including what pages your visitors browsed and what they clicked.
Smarter reporting & optimization
Attribute website activity directly to conversions, so you know what’s working and what’s not.
All the interactions, organized
Active Intelligence measures every visit, click, and interaction, surfacing what really matters. No more manual reporting or guessing what works, just clear insights that help you move quickly and connect with more customers.
When a customer clicks with you, reach out
Respond in real-time. Create smart automations to follow-up instantly on customer interest.
Coordinate your messaging across every channel, for every customer
Create hyper-targeted campaigns across channels. Combine your site and event tracking data with lead scores to reach your audience with more personalized messaging.
Everything you need to understand, reach, and win over your customers
Get deeper insight into who’s visiting your site and what they’re most interested in. Automate your follow-ups, surface relevant insights faster, and personalize your campaigns across channels, all from the same platform.
Simple setup
Create, personalize, and send on-brand emails, without spending time on manual segmentation.
Custom event tracking
Define specific actions you want to track, like button clicks, form submissions, video plays, or downloads.
Anonymous visitor identification
Automatically associate anonymous site visit activity to contacts who register with a form.
Abandoned cart automations
Discover the point where your prospects bounce, so you can build initiatives to recover lost sales.
Engagement tagging
Keep track of how frequently your prospects are engaging with your content.
Capture repeat visitors
Identify and categorize repeat visitors based on how frequently they interact with your website.
Frequently Asked Questions
What is event tracking?
Event tracking helps you understand how people are engaging with your website and your marketing. That means, if a prospective customer clicks on a specific image, opens a specific email, or clicks a link, you’ll know. You can use this data to tailor your marketing, improve your user journey, and more.
What is an example of site tracking?
When setting up site tracking, set triggers to events that are related to your business. If you’re running an events company it makes sense to set up tracking for when users look at an event invitation or read a blog about a specific event. If you’re running an e‑commerce platform then you’ll want to set up tracking on events like viewing a product page or leaving a product in a cart.
Can I combine website activity with lead scores?
Yes, ActiveCampaign’s platform lets you more precisely reach your target audience by bringing together relevant data into one place. You can coordinate cross-channel campaigns by combining lead scores with website and event tracking data, helping you reach your customers across every stage of the marketing funnel.
What is an abandoned cart automation?
An abandoned cart scenario happens when one of your customers adds items to their shopping cart but then leaves your online store before completing their purchase. This action can lead to many lost sales and hurt your bottom line.
With our Abandoned Cart feature for Shopify, WooCommerce, Magento, and third-party integrations, you can automatically email contacts who abandoned their carts and encourage them to complete their purchase. This will help you grow your sales and overall business.
Learn more about setting up an abandoned cart automation.
How much technical setup is required for website tracking?
Site Tracking is quick and easy to set up. We recommend that everyone set up Site Tracking because it’s a core feature that enables more powerful marketing and sales processes. Get a walkthrough of how to set up and customize Site Tracking in this Help Center article.
Can tracking website activity help me with customer segmentation?
With Site and Event Tracking, you can see which products and services your users are most interested in. When you gather contact information, you can add their interests as tags, helping you create more precise customer segments.
