Unified & actionable data to grow your business

Custom objects give you a complete view of every customer and their touchpoints by unifying data from the apps you use the most.

Create powerful workflows from that data and automate new, 1:1 customer experiences that make your business stand out — and accelerate your growth.

hero customobjects

Sign up to learn more about custom objects

Take action on what really matters to your customers and your business


Using flexible data from the tools you already use you can develop powerful workflows to run your business.


Understand every relationship with your customers in the moment — without losing any historical context.


Use in automations, create specific segments of customers, and deliver more 1:1 communications.


Surpass customer expectations by using new actionable data to create experiences that drive growth.


Automate dynamic customer experiences

Understand your complete customer relationships

Go beyond marketing and sales data to create meaningful workflows that help all teams build a deep customer understanding.


With a complete record of how every customer has engaged with your business, you can automate the most relevant experience possible.

accounts customobjects
contacts customobjects

See comprehensive account data from a single view

Have all relevant account information at your fingertips and ready for action.


When everything you need is visible and actionable from the account view, your team can rally fast and win together.

Get actionable insights from all your open deals

Ensure all teams have the context they need to push open deals forward.


Use unique customer actions you define to keep open deals moving through your pipeline.

deals customobjects

Use custom objects with your favorite integrations...


...or build your own 
integrations that leverage custom objects

Self-hosted Integrations

Build and host your own ActiveCampaign integration using our custom objects API.

App Studio

Develop an app and natively connect to ActiveCampaign directly within our platform.

Learn how enhanced integrations can help you grow