CUSTOM OBJECTS

Unified & actionable data to grow your business

Custom objects give you a complete view of every customer and their touchpoints by unifying data from the apps you use the most.

Create powerful workflows from that data and automate new, 1:1 customer experiences that make your business stand out — and accelerate your growth.

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Take action on what really matters to your customers and your business

Flexible

Using flexible data from the tools you already use you can develop powerful workflows to run your business.

Clear

Understand every relationship with your customers in the moment — without losing any historical context.

Actionable

Use in automations, create specific segments of customers, and deliver more 1:1 communications.

Dynamic

Surpass customer expectations by using new actionable data to create experiences that drive growth.

EXPLORE WHAT IS POSSIBLE

Automate dynamic customer experiences

Understand your complete customer relationships

Go beyond marketing and sales data to create meaningful workflows that help all teams build a deep customer understanding.

ADVANTAGE

With a complete record of how every customer has engaged with your business, you can automate the most relevant experience possible.

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See comprehensive account data from a single view

Have all relevant account information at your fingertips and ready for action.

ADVANTAGE

When everything you need is visible and actionable from the account view, your team can rally fast and win together.

Get actionable insights from all your open deals

Ensure all teams have the context they need to push open deals forward.

ADVANTAGE

Use unique customer actions you define to keep open deals moving through your pipeline.

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Use custom objects with your favorite integrations...

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...or build your own 
integrations that leverage custom objects

Self-hosted Integrations

Build and host your own ActiveCampaign integration using our custom objects API.

App Studio

Develop an app and natively connect to ActiveCampaign directly within our platform.

Learn how enhanced integrations can help you grow