Extend your team with powerful automations
Punch above your weight and run more effective marketing campaigns. Our automation tools help you scale up your email marketing, sales outreach, and more.
Reach more customers with cross-channel campaigns
Boost your marketing effectiveness by finding and engaging your contacts on the channels that matter most to them. Effortlessly combine email automation with SMS, social media, web, and ad campaigns.
Stand out with on-brand, personalized marketing
Take your content to the next level
Get everything you need for conversion-driving email and web campaigns in one place. ActiveCampaign makes it easy to create and design emails, landing pages, and sign-up forms.
Personalize for every customer
Create and test dynamic and conditional content blocks that show different copy or media for each user.
Improve your audience management
Refine your contact list
Segment your audience based on what matters most to your business. Find new ways to capture data and use it to deliver meaningful customer experiences.
Keep track of opportunities in our CRM
Track the entire customer journey from start to finish and take new deals over the line. Our built-in CRM aligns your sales and marketing efforts to help you secure more revenue.
Scale your operations with integrated AI
Tell AI what you want to automate
It’s simple: just write the automation you want to achieve in plain language, and our AI-powered builder will create it for you–ready for you to use, test, or modify.
Get smarter customer insights
Our integrated AI enables you to harness your data to create more impactful campaigns and identify which deals are most likely to be successful.
Track, report, and iterate your campaigns
Try out up to five options
Test up to five different versions of your emails to make sure you’re using the option that gets the most attention, engagement, and conversions.
Know your marketing ROI
Gather valuable data from across your campaigns and turn it into simplified, actionable reports. Better understand your marketing effectiveness and uncover growth opportunities.
How cable specialist Morrow Audio won back abandoned carts
75% of shoppers abandon their online carts. But with intelligent marketing automation, Morrow Audio won back 26% of incomplete sales and $30k in revenue.
3.7x
the industry average abandoned cart recovery rate
Even though I’m the CEO, president, and founder of Morrow Audio, because ActiveCampaign is so easy to use – I enjoy doing it! And the website is a selling machine. All I have to do is get people to show up and they buy.
FAQs
Frequently asked questions
What makes ActiveCampaign’s marketing automation platform a good fit for small businesses?
ActiveCampaign is designed to give small businesses enterprise-grade marketing automation without the complexity or cost. Its intuitive interface, AI-powered tools, and prebuilt templates make it easy to launch campaigns quickly, even without technical expertise. The platform grows with your business, offering advanced features like CRM, segmentation, and omnichannel marketing, so you never outgrow your tools or pay for features you don’t need.
How does ActiveCampaign help me personalize my email and SMS campaigns for each customer?
ActiveCampaign uses AI and dynamic content to tailor every message based on each customer’s preferences, behaviors, and engagement history. You can easily set up conditional content blocks, segment your audience, and automate personalized journeys across email and SMS, ensuring every contact receives relevant, timely communication that feels one-to-one.
How easy is it to get started with ActiveCampaign if I have no technical background?
ActiveCampaign is built to be intuitive for everyone, regardless of technical experience. You can launch automated campaigns in just a few clicks using prebuilt templates or by simply describing your goals, and AI agents handle the setup. Friendly support and step-by-step guidance are always available, making advanced marketing accessible from day one.
What resources and support does ActiveCampaign offer to help new users succeed quickly?
ActiveCampaign provides free 1:1 onboarding, live chat, a dedicated help center, and a library of tutorials to help you get up and running fast. You’ll also have access to free migration services, expert coaching, and a responsive support team ready to assist with any questions or advanced workflows.
How does ActiveCampaign’s pricing model ensure transparency and fairness for small businesses?
ActiveCampaign’s pricing is transparent and scales predictably with your contact list and feature needs, so you only pay for what you use. There are no hidden fees, and you can upgrade or adjust your plan as your business grows, ensuring you always get the best value for your investment.
Can I easily adjust my ActiveCampaign plan as my business grows or my needs change?
Absolutely. ActiveCampaign’s modular plans are designed to grow with you, allowing you to move between tiers or adjust contact volumes at any time. This flexibility ensures you always have the right features and capacity to match your evolving business needs.
