Lead generation is the process of converting prospects into a lead based on the interest they show in your business. Some examples of lead generators are blog posts, coupons, live events, and online content.
What is a lead generation process?
Lead generation methods can be linked to advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.
What are the types of lead generation?
2 types of lead generation include:
- Outbound - Actively seeking out new leads via "push" marketing
- Inbound - Creating content and marketing that attracts qualified leads via "pull" marketing
Is lead generation legit?
Lead generation is absolutely legit. Helping businesses get more customers through better marketing is a viable and improtant business.
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