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B2B (Business to Business)


B2B (Business to Business) is when a business buys or sells to another business, rather than an individual consumer (Business to Consumer [B2C]). B2B businesses target other businesses to sell their product or service to.

Often, B2B businesses sell raw materials to manufacturers before finished products are sold to consumers. Examples of B2B businesses are food supply companies, electronic component manufactuerers, and logistics companies.

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