How Contalink Increased Their Conversion Rate by 50% in 4 Months

Contalink had been using WhatsApp Business for customer acquisition and activation on their platform.
Each salesperson had their own WhatsApp Business number on their phone or WhatsApp Web to contact and close leads.

While this approach worked early on, it became unscalable as the team and lead volume grew. They faced four key challenges:

1. Disjointed Customer Experience
   Customers were messaged by different numbers and didn’t know who to contact for help (the salesperson, onboarding rep, etc.).
2. No Visibility or Standardization
   There was no way to view or standardize conversations between teammates. When someone was on vacation or left the company, their chats couldn’t be reassigned easily.
3. Heavy Manual Processes
   Repetitive tasks consumed valuable time, leaving little bandwidth for high-value interactions.
4. Slow Initial Response Times
   With everyone managing their own WhatsApp accounts, average response time was 1 hour, impacting conversions.

To solve these issues, Contalink adopted ActiveCampaign WhatsApp Messaging and its key features:

With multiple teams using a single phone number, the multi-agent inbox automatically assigns chats based on custom rules.
This allows fast hand-offs between sales, onboarding, and support teams—maintaining context and ensuring a smooth customer journey.

Contalink used automations (“Flows”) to eliminate repetitive tasks like:

• Lead profiling
• Assigning leads to the right rep
• Running basic follow-ups

These automations freed up time for more meaningful, high-value conversations.

Contalink also integrated WhatsApp directly into their product experience.
For instance, customers on certain plans can now download documents from their local tax authority directly through WhatsApp.

• 50% Increase in Conversion Rate
  Within just four months, Contalink boosted conversions by 50%, significantly increasing revenue.
  Their success stemmed from optimizing customer experience using ActiveCampaign WhatsApp Messaging features.
• 75% Faster Response Times
  The team reduced average first-response time from 1 hour to just 15 minutes, dramatically improving engagement and close rates.

If you’re looking to enhance your marketing efforts with WhatsApp, sign up for a 14-day free trial of ActiveCampaign and get started today!