One of the most challenging parts of working in real estate is simply getting started. You’re responsible for getting clients – and that means meeting a ton of different expectations for each client.

Clients expect you to deliver every single item on a wishlist, but that’s the least realistic expectation of real estate. And when you have challenging clients, you have to be able to stay inspired, motivated, and enjoy your work.

Whether you’re a full-fledged real-estate agent or a devoted HGTV viewer, you’ve heard this most popular real estate quote of all time:

“Location, location, location.”

Harold Samuel coined this phrase in 1944 when he founded Land Securities, one of the United Kingdom’s largest property companies. And since then, we’ve grown a collection of real estate quotes for every need.

Here are 36 real estate quotes you need to get motivated, or just have a good laugh.

36 real estate quotes you’ll want to read over and over

1. “Location, location, location.” – Harold Samuel

2. “Tough times don’t last. Tough people do.” – Gregory Peck

3. “There have been few things in my life which have had a more genial effect on my mind than the possession of a piece of land.” – Harriet Martineau

4. “Paradise is a state of being, more than just the name of a suburb or a home.” – Raquel Cepeda

5. “I will forever believe that buying a home is a great investment. Why? Because you can’t live in a stock certificate. You can’t live in a mutual fund” – Oprah Winfrey

6. “No is the killer of dreams. No is the killer of great ideas. It’s the end of a conversation,” – Robert Reffkin, Compass CEO

7. “A funny thing happens in real estate. When it comes back, it comes back up like gangbusters.” – Barbara Corcoran

8. “I am basically a full-time psychologist who shows houses every now and then.” – Dori Warner

9. “To be successful in real estate, you must always and consistently put your clients’ best interests first. When you do, your personal needs will be realized beyond your greatest expectations.” – Anthony Hitt

10. “Buy land, they’re not making it anymore.” – Mark Twain

11. “In real estate, you make 10% of your money because you’re a genius and 90% because you catch a great wave.” – Jeff Greene

12. “Perhaps the secret to making a billion dollars in real estate is that there is no secret.” – David Lichtenstein

13. “Real estate sales was perfect training for the experience to go into public life because you learn to accept rejection, learn to meet new people, learn to work with people, and find common ground. That’s the way you sell houses … that’s also the way you win over constituency.” – Johnny Isakson

14. “A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” – Winston Churchill

15. “It’s OK to have your eggs in one basket as long as you control what happens to that basket.” – Elon Musk

16. “I have a theory and I really believe it. I think your worst weakness can become your greatest single strength.” – Barbara Corcoran

17. “In the real estate business you learn more about people, and you learn more about community issues, you learn more about life, you learn more about the impact of government, probably than any other profession that I know of.” – Johnny Isakson

18. “Success is walking from failure to failure with no loss of enthusiasm.” – Winston Churchill

19. “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.” – Seth Godin

20. “The best investment on earth is earth.” – Louis Glickman

21. “Before you start trying to work out which direction the property market is headed, you should be aware that there are markets within markets.” – Paul Clitheroe

22. “Look at market fluctuations as your friend rather than your enemy; profit from folly rather than participate in it.” – Warren Buffet

23. “Now, one thing I tell everyone is learn about real estate. Repeat after me: real estate provides the highest returns, the greatest values and the least risk.” – Armstrong Williams

24. “Not following up with your prospects is the same as filling up your bathtub without first putting the stopper in the drain.” – Michelle Moore

25. “Buyers decide in the first eight seconds of seeing a home if they’re interested in buying it. Get out of your car, walk in their shoes and see what they see within the first eight seconds.” – Barbara Corcoran

26. “Landlords grow rich in their sleep without working, risking or economising.” – John Stuart Mill

27. “Find out where the people are going and buy the land before they get there.” – William Penn Adair

28. “The only place success comes before work is in the dictionary.” – Vince Lombardi

29. “Never forget the power of silence, that massively disconcerting pause which goes on and on and may last induce an opponent to babble and backtrack nervously.” – Lance Morrow

30. “The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.” – Jay Baer

31. “Allow other people to speak first; the important factor is not who talks… it’s who listens.” – Ilana Eberson

32. “In business, you’re the Chief Salesman. Create a sense of demand, rather than waiting to have demand.” – Barbara Corcoran

33. “Don’t wait to buy real estate. Buy real estate and wait.” – Will Rogers

34. “Most of the successful people I’ve known are the ones who do more listening than talking.” – Bernard Baruch

35. “We don’t have to be smarter than the rest. We have to be more disciplined than the rest.” – Warren Buffett

36. “The house you looked at today and wanted to think about until tomorrow may be the same house someone looked at yesterday and will buy today.” – Koki Adasi