When you hear the word “marketing,” what comes to mind?

  • Advertising
  • Relationship building
  • Market research
  • Content
  • Digital marketing
  • Email
  • SEO
  • Events
  • And much more…

Marketing can mean a lot of different things. What do all of the above have in common? They’re activities that help you build a relationship with (and ultimately sell to) your customers.

The marketers quoted below get that.

If you’re looking for some motivation to kick off your next campaign — or just need a reminder of what marketing really means — look to these masters of marketing for inspiration and advice.

Here are 62 marketing quotes that will make you think “I couldn’t have said it better myself.”

The best marketing quotes (from the best marketers!)

  1. “The best marketing strategy ever: Care.” – Gary Vaynerchuk
  2. “Marketing is really just about sharing your passion.” – Michael Hyatt
  3. “Your value will be not what you know; it will be what you share.”― Ginni Rometty
  4. “When we lead with the product (what) and not our mission (why), our decisions get smaller, our perspective less brave, our work less memorable, our world impact more limited.” – Wendy Clark
  5. “Business has only two functions – marketing and innovation.” – Milan Kundera
  6. “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” – Beth Comstock
  7. “Marketing without data is like driving with your eyes closed.” – Dan Zarrella
  8. “Don’t build links. Build relationships.” – Rand Fishkin
  9. “Content is fire; social media is gasoline.” – Jay Baer
  10. “Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” – Amrita Sahasrabudhe
  11. “Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks.” – Neil Patel
  12. “It’s not creative unless it sells.” – David Ogilvy
  13. “The gap between what’s expected and what you deliver is where the magic happens, in business and in life.” – Jay Baer
  14. “Growth and comfort do not coexist.” – Ginni Rometty
  15. “Content is the atomic particle of all digital marketing.” – Rebecca Lieb
  16. “Marketing is too important to be left to the marketing department.” – David Packard
  17. “Marketing momentum is about the everyday energy and relevance that you keep pulsing throughout your brand and organization.” – Sheryl Adkins-Green
  18. “If your competitors start copying you, then you’re doing something right.” – Jay Baer
  19. “When you say it – it’s marketing. When they say it – it’s social proof.” – Andy Crestodina
  20. “Don’t be afraid to get creative and experiment with your marketing.” – Mike Volpe
  21. “SEO is not something you do anymore. It’s what happens when you do everything else right.” – Chad Pollitt

Marketing quotes about customer experience

  1. “Our jobs as marketers are to understand how the customer wants to buy and help them do so.” – Bryan Eisenberg
  2. “Here’s the only thing you’re selling, no matter what business you’re in and what you ship: you’re selling your prospects a better version of themselves.” – Joanna Wiebe
  3. “Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.” – Ann Handley
  4. “Facts are irrelevant. What matters is what the consumer believes.” – Seth Godin
  5. “Stop selling. Start helping.” – Zig Ziglar
  6. “As marketers, we should be changing the mantra from always be closing to always be helping.” – Jonathan Lister
  7. “We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis
  8. “These days, people want to learn before they buy, be educated instead of pitched.” – Brian Clark
  9. “Think like a customer.” – Paul Gillin
  10. “The best marketing doesn’t feel like marketing.” – Tom Fishburne
  11. “The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.” – Peter Drucker
  12. “Amazing things will happen when you listen to the consumer.” – Jonathan Midenhall
  13. “People don’t buy what you do, they buy why you do it.” – Simon Sinek
  14. “People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.” – Brian Halligan
  15. “Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context, and connection.” – Beth Comstock
  16. “People will ignore or skip anything they don’t like. So brands have to start making things they love.” – Steve Pratt
  17. “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov

Marketing quotes about brand

  1. “Your brand is so much more than what you sell.” – Jon Iwata
  2. “Building a brand means knowing your story and building and sharing that story.” – Tamara McCleary
  3. “Products are made in the factory, but brands are created in the mind.” – Walter Landor
  4. “The strength of brand loyalty begins with how your product makes people feel.” – Jay Samit
  5. “Making promises and keeping them is a great way to build a brand.” – Seth Godin
  6. “Brand equity is the sum of all the hearts and minds of every single person that comes into contact with your company.” – Christopher Betzter
  7. “Brand is simply a collective impression some have about a product.” – Elon Musk
  8. “A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.” – Scott Cook

Marketing quotes about storytelling

  1. “Make your customer the hero of your stories.” – Ann Handley
  2. “Marketing is no longer about the stuff you make, but about the stories you tell.” – Seth Godin
  3. “Platforms – they come and go, but storytelling is forever.” – Michelle Phan
  4. “Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley
  5. “Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it.” – Marc Mathieu
  6. “You can’t sell anything if you can’t tell anything.” – Beth Comstock

Marketing quotes about advertising

  1. “Give them quality. That is the best kind of advertising.” – Milton Hershey
  2. “Nobody counts the number of ads you run; they just remember the impression you make.” – Bill Bernbach
  3. “Nobody reads ads. People read what interests them. Sometimes, it’s an ad.” – Howard Gossage
  4. “The best advertising should make you nervous about what you’re not buying.” – Mary Wells Lawrence
  5. “Make your advertising too valuable to throw away.” – Sonia Simone
  6. “Never let ads write checks your website can’t cash.” – Avinash Kaushik
  7. “We want consumers to say, ‘That’s a hell of a product’ instead of ‘that’s a hell of an ad.’” – Leo Burnett
  8. “The man who stops advertising to save money is like the man who stops the clock to save time.” – Thomas Jefferson
  9. “The most powerful element in advertising is the truth.” – William Bernbach
  10. “[Advertising is] a bridge between people who make things and people who need things.” – Jean Wade Rindlaub