From day one, our mission at ActiveCampaign has been to help businesses create meaningful connections with their customers. Today, I’m thrilled to share an exciting milestone on our journey: We’ve acquired Hilos to bring native WhatsApp automation and richer conversational experiences to expand our marketing automation platform.
Why does this matter? Because the marketing landscape is rapidly changing, with customer expectations shifting and a growing need for one-to-one digital experiences that help marketing and sales teams drive meaningful connections. With over 2 billion users across 180+ countries, WhatsApp has become a go-to channel for both personal and business interactions. But while it’s a powerful engagement tool, many businesses struggle to use WhatsApp at scale, especially in a way that feels personal and effortless.
With this acquisition, we will make WhatsApp a fully native part of our platform, giving businesses the ability to build rich, automated WhatsApp experiences from the same interface as their email, marketing, SMS, and CRM automation. Unlike other solutions that simply layer WhatsApp into existing bots or channels, ActiveCampaign is uniquely positioned to help businesses automate, personalize, and optimize WhatsApp conversations at scale.
You’ll be able to:
- Convert prospects effortlessly with automated WhatsApp sequences that engage and nurture.
- Optimize conversations in real-time by tracking user responses and improving messaging strategies.
- Deliver a superior customer experience using smart chatbots that resolve customer questions without manual intervention.
- Empower your team by automating repetitive tasks so they can focus on growing your business.
Designed for effortless control, users can streamline WhatsApp communications with a no-code workflow and chatbot builder, a two-way shared team inbox for managing conversations, broadcast messaging for campaigns, and seamless integrations with other essential business tools.
WhatsApp automation has been one of the most requested capabilities from our customers, and we couldn’t be more excited to deliver this next step in our innovation roadmap for 2025! Whether WhatsApp is your primary customer communication channel or just one of the channels you use, we invite businesses to benefit from our AI-powered marketing automation platform.
Visit our WhatsApp feature page to discover how you can start using it today, and register your interest for the native experience so you can be one of the first to try it out.
