Adapt your automations based on customer actions

Our split and conditional actions help you build automations with branching paths and advanced logic in just a few clicks.

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Create frictionless customer journeys every time

Why use multiple automations when you can handle it with one? Split and conditional actions power more complex customer journeys that send your contacts down different paths based on the actions they take.

Compare different automation routes side-by-side, promote offers with a limited supply, and change email flows when you hit a certain goal with intelligent splits and conditions.

Test your automations to answer the big questions

How long should you wait for a follow-up message? Do emails or SMS messages work better? Which offer gets people to buy? Now’s your chance to split your automations and find out by testing two different routes.

  • Analyze channel engagement

    Generate more clicks and engagement by sending each contact highly-relevant email content every time.

  • Run limited sales or promotions

    Set up an automation path that ends when you hit a certain time or specific number of sales – perfect for limited or timed offers.

  • See which discounts are most effective

    Send two different promotions and track which one gets the more use and engagement.

  • Try new ideas

    Test out almost any campaign idea you can think of on an automation branch, safe in the knowledge you can switch back if it’s not as effective.

AI-powered Automation Builder

Drag and drop actions together to create your ideal automated workflow. Or set out what you want to achieve in plain-language prompts and AI will do it for you.

A worker in a modern office looking at a laptop, using ActiveCampaigns AI tools to automatically build an automation.

Split Testing

Don’t just A/B test your campaigns: A/B/C/D/E test them. Compare the performance of up to five options and always pick the winning variation.

Two email alternatives shown side-by-side, representing how they are compared in ActiveCampaigns A/B and split testing features.

Dynamic Content

Send the right content to the right people every time. Create dynamic and conditional content blocks that show different copy or media for each user.

A woman in a professional setting, overlaid with an email with a conditional content trigger.

Automation Recipes

Save more time with our library of 900+ pre-built automations. We’ve put together ready-to-go workflows for every industry, so you can get up-and-running with powerful automations right away.

Static example of an email-related automation workflow where a Calendly meeting is scheduled, an email is sent, then branches based on if the meeting was attended.

Ready to take ActiveCampaign for a spin?

Try it free for 14 days.

Free 14-day trial with email sign-up
Join over 150k customers. No credit card needed. Instant setup.