Powerful AI automation builder
Automate more, faster. Our automation builder combines powerful and flexible actions, conversational AI, and an intuitive drag-and-drop interface.
Complex nurtures made simple
Effortlessly create automated email and SMS campaigns that take your customers through every stage of the buyer journey.
We make it easy. Just visually map out the experience you want your customers to have. Start with a trigger or desired action, add your touchpoints, and schedule when you want it all to happen.
What makes us unique
When it comes to building powerful workflows that save you time and money, no other platform comes close.
Deep yet intuitive modules
ActiveCampaign lets you set up conditional and split actions, leverage data from across your business, and build complex nurtures.
Multiple triggers & unlimited actions per automation
We don’t limit your ideas. Add as many actions as you need and create powerful workflows that match your business’s ambition.
900+ integrations
Integrate almost any app you can think of. Our marketplace of over 900 integrations covers all of the most-popular options.
Open API & webhooks
Can’t find an integration you want? Our open API enables anyone to build one.
Build smarter with AI
Create even faster with AI. Just type out what you want to achieve, and our AI-powered automation builder will create an automation for you.
Describe your goal with a plain-language prompt
We use large language model tech to take your prompt and turn it into an automation.
Add waits & actions in seconds
Want to add waits? Just tell our AI tool how long you want the gap to be between steps, and it’ll automatically add a wait module.
Write down more than one goal
If you want to achieve more than one objective, you can include a numbered list in the prompt. Our AI Builder will build an automation that meets each goal in the order you choose.
Hit‘Submit’
Sit back and watch as our AI builds your automation for you in seconds. Modify and tweak the resulting output as much as you’d like.
Get more control over your automations
Our automation builder gives lets you build out customer journeys with precision.
Automation maps
See how each of your automations are connected from one single view. Understand how they trigger, complete, and modify each other.
Comprehensive email testing
Make sure that every part of your automated flow goes off without a hitch. Our testing helps you set and forget, safe in the knowledge that every contact will get the right content.
Contact-specific automation paths
Use split and conditional actions to give contact a unique journey based on their preferences, actions, and engagement history.Browse & modify pre-built automations
With over 900 automation recipes ready to use instantly, you’re just a few clicks away from getting started with automations.
Split Testing
Figure out which content resonates the most with your marketing lists by testing up to five different elements per email or landing page.
Split & Conditional Actions
Create more advanced automations with logic and conditions, plus build always-on campaigns that change based on your contacts’ actions and behaviors.
One-to-One Email
Create and scale direct and personalized email flows from your mailbox to build stronger relationships with prospects and customers.
Marketing Automation Maps
ActiveCampaign's 900+ marketing automation template library features hundreds of tried-and-tested automation recipes that have worked across several industries.
Frequently Asked Questions
What is AI-powered automation?
An automation, or a marketing automation, is a set path marketers create so leads are always getting marketing messaging. Automations allow the automatic sending of emails and texts to leads as they complete actions, like filling out a form or clicking on a link.
AI-powered automation is a way to automate your automation. Using simple text commands AI can create an automated journey for any type of lead in seconds. If you don’t love the results, simply adjust the automation where you see fit.
What is marketing automation in AI?
Marketing automation in AI is the process of letting software move users through your ideal marketing journey. Instead of sending manual emails directly to potential customers, simply send them on a journey that will automatically take leads to the next step.
How does ActiveCampaign’s AI Automation Builder help streamline marketing workflows?
ActiveCampaign’s AI Automation Builder streamlines marketing workflows by allowing you to describe your goals in plain language, then instantly generating complete automations tailored to those objectives. The platform leverages conversational AI and a visual drag-and-drop interface, so you can quickly map out customer journeys, add actions, and set triggers without manual setup. This approach eliminates repetitive tasks, reduces setup time, and ensures your automations are both powerful and easy to modify, freeing you to focus on strategy and growth.
Can I use ActiveCampaign’s automation builder to create both email and SMS campaigns?
Yes, ActiveCampaign’s automation builder enables you to create both email and SMS campaigns within the same workflow. You can seamlessly orchestrate multi-channel journeys, triggering emails, SMS, and other actions based on customer behavior, preferences, or engagement—all from a single, intuitive platform. This unified approach ensures your messaging is consistent and timely across every channel.
What types of integrations are available with ActiveCampaign’s AI Automation Builder?
ActiveCampaign’s AI Automation Builder offers over 1,000 integrations with popular apps and platforms, including CRM systems, ecommerce tools, payment processors, and productivity apps. You can connect with tools like Salesforce, Shopify, WooCommerce, Slack, Calendly, and many more, as well as leverage an open API and webhooks for custom integrations. This flexibility ensures your automations can pull in data and trigger actions across your entire tech stack.
How can I create and deploy custom AI agents within ActiveCampaign’s AI marketing platform?
Within ActiveCampaign, you can create and deploy custom AI agents by describing your needs in everyday language, allowing the platform to generate specialized agents for tasks like content creation, segmentation, or reporting. These agents are accessible directly in the platform and can be customized to fit your workflows, extending your team’s capabilities without requiring technical expertise.
What AI marketing automation features are unique to ActiveCampaign?
ActiveCampaign stands out with features like AI Campaign Builder, AI Brand Kit, Predictive Sending, AI-Suggested Segments, and an AI Actions Library. These tools span the entire marketing lifecycle—from imagining and building campaigns to activating personalized experiences and validating results—making advanced, autonomous marketing accessible and actionable for businesses of any size.
